Leading a Business That Lets You Live Your Life
Pursuing Private Practice
Welcome to the This episode wraps up Season 3 of the podcast. We'll be back for Season 4 this fall! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Hannah Turnbull, founder of , a group practice specializing in eating disorders, and a business coach at . Hannah shares her journey of building and leading a thriving group practice, the challenges and rewards of managing a team, and her bold decision to step away for an 18-week sabbatical. Together, they dive into leadership, company culture, burnout, and what it really takes to create a sustainable business that supports both...
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Fractional Practice Management for Group Practice Owners
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Charlie Golighlty, founder of Group Practice Partner, a fractional practice management partner for strategic, mission-aligned support. Charlie shares why so many solo clinicians and group-practice owners feel like they’re juggling too many hats and constantly putting out fires, and how bringing in someone who understands both the clinical world and the language of business can transform that chaos into clarity. If you’ve ever felt burnt out in the day-to-day business operations and are ready to step back, see...
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COAST: A Business Strategy When Life Comes First
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life. When you’re a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you’ll be coasting anytime soon or not, this episode will leave you feeling confident when it’s your...
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LEAD: Hire, Manage, and Build Your Private Practice Team
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the LEAD stage of business. This stage is focused on the importance of hiring and leading a team. Hear insights on how dietitians can step into leadership roles, overcome the fear of hiring, and build a sustainable business. Whether you already have a team, are ready to hire, or may want to hire in the future, this episode is for you. Introduction to the LEAD Stage: Learn why hiring is essential for expanding your business without...
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GROW: What It Really Takes to Get Fully Booked on Your Terms
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more. Whether you're looking to refine your...
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START: How to Counsel Your First 5 Clients and Keep Them Coming Back
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the START stage of business, the time where you transition from setting up your private practice to seeing your first clients. We'll explore the emotions, challenges, and action steps involved in this stage, focusing on the importance of developing strong counseling skills and effective customer service strategies. Whether you're just starting to see clients in your private practice or looking to refine your counseling approach, this episode...
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SET UP: Open Your Business in 30 Days
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, CEO of Pursuing Private Practice, as she kicks off the brand new Stages of Business Series with the very first stage: SET UP. In this episode, Jennifer dives into what it really takes to get started - from finding the courage to begin, shifting your mindset for success, and the practical steps to open up a business. This is the first of five episodes, each one dedicated to a different stage of business growth! If you’re thinking about starting a nutrition private practice, now or in the future, this episode will give you the insight, advice, and...
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The Highs, Lows, and Lessons of Every Stage of Business
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, a valued team member and a multi-passionate entrepreneur in the weight-inclusive space, as they dive deep into the journey of building a successful private practice. In this special series, they explore the five distinct stages of business: SET UP, START, GROW, LEAD, and COAST. Each stage comes with its own set of emotions, challenges, and action steps, and they’re here to guide you through them all. Whether you're just setting up your practice or looking to expand and lead a team, they’ve got...
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Big Risk, Bigger Rewards: Expanding Insurance Services as a CEO
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help dietitians get credentialed and contracted with insurance companies. Jennifer and Amy chat about the ups and downs of starting something new, why meeting clients where they’re at really matters, and how group practices are shifting...
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Helping Kids Build a Healthy Relationship with Food
Pursuing Private Practice
Welcome to the Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Sumner Brooks, the founder of EDRDPro, co-author of How to Raise an Intuitive Eater, mom of two, and dog-loving RDN. Sumner shares her advice on raising children to become intuitive eaters, drawing from her personal journey in motherhood and her professional expertise. We discuss her three keys framework for fostering a healthy relationship with food and body image in children, and explore the challenges and triumphs of “balancing” motherhood as a business owner. Whether you're a parent, a dietitian, or...
info_outlineWelcome to the Pursuing Private Practice podcast!
Join Jennifer McGurk, CEO of Pursuing Private Practice, as she kicks off the brand new Stages of Business Series with the very first stage: SET UP. In this episode, Jennifer dives into what it really takes to get started - from finding the courage to begin, shifting your mindset for success, and the practical steps to open up a business. This is the first of five episodes, each one dedicated to a different stage of business growth!
If you’re thinking about starting a nutrition private practice, now or in the future, this episode will give you the insight, advice, and resources to help you get set up with confidence.
- Podcast Series on Stages of Business: The series explores the five stages of business, with episodes dedicated to each stage, focusing on emotions, mindset, challenges, and action steps.
- SET UP Stage of Business: The SET UP stage is defined by being new to private practice, with resources like the Open for Business Toolkit and Business School to assist in this phase.
- Challenges and Mindset in the SET UP Stage: Common feelings include imposter syndrome and excitement, with an emphasis on courage and mindset shifts to progress.
- Celebrating the SET UP Stage: Recognizing the achievement of becoming a business owner, despite challenges similar to those faced by clients in health recovery.
- Working for Nutrition Tech Companies: Discusses the pros and cons of working for these companies versus owning a private practice, with advice for transitioning.
No matter where you’re starting from, this episode will help you take those first bold steps toward building a business that works for your life.
Timestamps:
- 00:33 Podcast Series Introduction: Overview of the upcoming series on the five stages of business, emphasizing a personalized approach.
- 04:18 SET UP Stage of Business: Discussion on the initial stage of business, emphasizing the importance of taking the first step.
- 05:40 Challenges and Emotions: Acknowledgment of emotions like imposter syndrome and excitement in the SET UP stage.
- 06:04 Toolkit and Resources: Explanation of the Open for Business Toolkit and its role in setting up a business.
- 10:01 Mindset and Legal Considerations: Importance of mindset shifts and legal decisions in the SET UP stage.
- 12:53 Celebrating Success: Encouragement to celebrate the achievement of becoming a business owner.
- 13:53 Working for Nutrition Tech Companies: Discussion on the pros and cons of working for nutrition tech companies as a stepping stone.
The SET UP stage of business is all about shifting your mindset, executing legal decisions, defining your ideal-ish client, and creating your first offer. And yes, it’s totally possible in 30 DAYS!
🧑💻Want more from Pursuing Private Practice?
Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find.
Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team.
With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.
Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.
🧰Just want the Open For Business Toolkit?
Open For Business is for brand-new beginners! You'll receive step-by-step guidance to set up your nutrition practice, including mindset shifts, the legal essentials, picking an ideal-ish client, and how to design your first offer. This toolkit includes all the paperwork and templates you need to get started. In just one month, you'll be confident, organized, and fully prepared to announce you're "Open for Business."
✔️Want to see what private practice is all about?
Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today.
📱 Find us on Instagram @pursuing.private.practice