GROW: What It Really Takes to Get Fully Booked on Your Terms

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more. 

Whether you're looking to refine your current practice or considering launching new offers, this episode is packed with insights and advice to help you grow sustainably.

1. GROW Stage of Business: Transitioning from the start stage, the GROW stage involves defining "fully booked" and personalizing business goals with systems and strategies.
2. Challenges and Considerations: Key challenges include understanding finances, setting boundaries, and implementing effective marketing strategies.
3. Launching New Offers: Business owners are encouraged to refine current offers and consider audience size before launching new services or products.
4. Graduating from the GROW Stage: Success in this stage involves understanding conversion rates, maintaining sustainability, and celebrating achievements.

 

This episode will empower you to make strategic decisions, streamline your systems, and confidently step into the next level of your business growth.

Timestamps: 

• 00:29 Introduction to the GROW Stage: Jennifer McGurk introduces the GROW stage, highlighting its personalized nature and the importance of defining "fully booked" for each practitioner.
• 05:13 Defining the GROW Stage: Jennifer explains how dietitians can identify if they are in the GROW stage, focusing on confidence in client work and setting personal business goals.
• 10:36 Challenges in the GROW Stage: The episode addresses common challenges such as setting boundaries and understanding finances, emphasizing the need for experimentation.
• 14:57 Marketing and Finances: Jennifer discusses the critical role of marketing and financial understanding in maintaining a sustainable private practice.
• 16:18 Launching New Offers: The discussion covers the idea of launching new offers, advising caution due to the significant effort and resources required.
• 12:38 Transitioning to Full-Time Entrepreneurship: Jennifer highlights the importance of understanding financial needs for those considering leaving a full-time job.
• 26:36 Celebrating Success: Jennifer encourages listeners to celebrate their achievements in reaching the GROW stage and reflect on their business progress.

 

No matter where you’re at in growing your business, this episode will help you clarify your goals and take intentional action to build a business that works for you.

 

🧑‍💻Want more from Pursuing Private Practice? 

Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. 

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. 

With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life.

 

📈 Are you tired of feeling stuck with getting new clients? 

Your Marketing Plan Toolkit will help you map out your marketing strategy to attract more ideal clients to your private practice. This toolkit gives you the strategies, tools, and templates to find, connect, and convert a potential ideal client into a long-term customer in your private practice. 

💸Are you ready to finally make more money? 

Check out the Make More Money Toolkit, designed to get you unstuck with private practice finances. You’ll get the tools and guidance to: 

• Set realistic goals for your life and finances, starting with where you are right now

• Connect your business to your life: figure out the "paycheck" you need and how income, expenses, and taxes all fit together

• Build simple systems that support your financial goals (and make things feel easier!)

• Feel confident about your pricing, your profits, and the big vision you’re working toward

💰 Want to get 3 new clients in just 3 days (for FREE)? 

Join the training - Grow Your Business: Get Clients Now, for actionable strategies to clarify your ideal client, streamline your marketing funnel, and execute a visibility plan that works. With daily videos, workbooks, and steps tailored to grow your business, you’ll build confidence and see real results. 

📱 Find us on Instagram @pursuing.private.practice