More Than Marketing: Building a Premium Brand Patients Rave About

Stop chasing “one big marketing trick.” If SEO is the only lever you’re pulling, you’re leaving money on the table—and patients on page two. In this episode, we break down how premium practices win with a whole-practice approach: brand, systems, and a memorable new-patient experience that starts before the first visit.

In this episode, I talk with Jackie Ulasewicz-Cullen about moving beyond “rank-at-all-costs” thinking to a comprehensive, measurable growth system. We break down why there’s no silver bullet in dental marketing and how an omnichannel mix—reviews, humanized social, targeted Google Ads with single-focus landing pages, and a conversion-ready website—works together.

We zoom in on the new-patient experience: rapid responses, pre-visit doctor touchpoints, clear expectations, and thoughtful follow-ups that turn inquiries into trust and treatment. We also spotlight the most neglected profit center in dentistry—retention—and the metrics that reveal whether you’re quietly shrinking or sustainably growing.

Here's what we talked about in this episode:

• No silver bullet: SEO is a channel, not a strategy; build a portfolio of levers.

• Compete smart: In dense markets, SEO is long-term—pair it with Google Ads → single-focus landing pages to capture demand now.

• Speed-to-lead wins: Reply to forms/chats within minutes; slow responses kill conversion.
  Doctor touch = trust: A brief pre-visit call/text from the dentist lifts show rate and acceptance.

• Reviews with heart: Automate requests; dentist closes the loop on negatives—solve first, never ask for removal.

• Human social > generic posts: Short, educational team videos build connection and assist conversion.

• Retention is revenue: Track lost/inactive vs new, run reactivation, and educate existing patients on services (“Did you know we offer…?”).

• Measure what matters: Time-to-response, show rate, case acceptance, production per lead, and churn—not just clicks or calls.

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Key Takeaways

00:47 Introduction and Event Announcement

02:10 Meet Jackie Cullen: A Marketing Expert

04:00 Understanding Comprehensive Marketing Strategies

05:30 Misconceptions in Dental Marketing

08:00 SEO in Competitive Markets                                                                                                   

11:33 Omnichannel Marketing Approach

14:00 Enhancing the New Patient Experience

17:14 The Importance of Human Connection

19:34 Retention, Relationships, and Reputation

22:35 The Value of Patient Retention

25:50 Social Media and Advertising Strategies

29:50 Building Trust with Marketing Agencies

32:17 The Importance of Agency Involvement

34:15 Lightning Round Q&A

37:55 Conclusion and Resources

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Connect with Jackie

You can connect with Jackie Ulasewicz-Cullen and her agency through:

• Website: mydentalagency.com — click the “Schedule a Call” button right on the homepage.

• Free Book Offer: Elite Dentistry — elitedentistrybook.com/ravingpatients (includes free shipping + 3 exclusive bonuses).

 

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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.

This podcast is sponsored by Dental Intelligence. Learn more here.

This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.

Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!