Silence Is Expensive—Let Your Hold Message Work for You
Release Date: 08/29/2025
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info_outlineSilence is costing your practice more than you think. Every time you put a patient on hold and they hear nothing but dead air—or worse, that same generic tune on repeat—you’re missing out on a chance to build trust, educate, and even grow your practice. In this episode, we uncover why silence is expensive and how your on-hold message can become one of the most overlooked marketing tools in dentistry.
In this episode of the Raving Patients Podcast, I sit down with John Waller, “The On Hold Guy,” who has been serving the dental industry for over 30 years. Together, we explore how customized on-hold messaging can transform patient experience, strengthen your brand, and increase ROI—all for just a few dollars a day.
If you’ve ever wondered whether patients are tuning out during those long hold times, or how you can turn wasted moments into opportunities, this conversation will show you the way.
What You’ll Learn in This Episode:
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The true cost of silence: Why patients hang up when they hear nothing (and how to prevent it).
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The anatomy of a great on-hold message: From doctor credentials to services, reviews, and even staff shout-outs.
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Technology made simple: Whether your office runs on VoIP or still uses landlines, implementation is easier than you think.
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Best practices you should be using: From alternating voice talents to updating scripts quarterly for fresh impact.
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How on-hold messages boost ROI: Simple tracking methods and patient feedback that prove the value.
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Creative content ideas: From dental trivia to highlighting employee-of-the-month, keeping patients engaged and connected.
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Key Takeaways
00:39 Introduction and Event Announcement
03:20 The Importance of On-Hold Messaging
04:25 Creating Effective On-Hold Messages
07:00 Implementation and Compatibility of On-Hold Systems
08:28 The Role of Patient Education
10:15 Voice Personalization in On-Hold Messages
12:20 Script Writing and Customization
14:23 Best Practices for On-Hold Messaging
19:25 Content Suggestions for On-Hold Messages
22:58 Measuring ROI from On-Hold Messaging
25:10 Trial Period and Getting Started
26:07 Referral Program and Networking
26:49 Lightning Round Q&A
32:05 Conclusion and Contact Information
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Connect with John
If you’d like to learn more about how The On Hold Experience can help your practice transform silence into a patient education and marketing tool, reach out to John directly:
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Call/Text: 208-546-8330
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Email: theonholdguy@gmail.com
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Try the 45-Day Free Test Drive — no long-term commitment, just $59/month after.
John is easy to reach, quick to respond, and passionate about helping dental practices make every patient interaction count—even the ones spent on hold.
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Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.
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