What Really Impact Rankings When It Comes To Google Reviews
Release Date: 10/10/2025
Data Driven Dentistry
The Raving Patients Podcast
In this episode, Dr. Len Tau sits down with Paul Chadwick, VP at PureLogic, to explore how artificial intelligence is reshaping the way dental practices operate — especially at the front desk. Paul breaks down how PureLogic leverages AI, analytics, and automation to improve patient communication, reduce missed calls, and enhance practice efficiency. Together, they discuss what “data-driven dentistry” really means, how AI can empower rather than replace staff, and what metrics matter most for growth. Whether you’re a solo practitioner, part of a DSO, or just curious about AI’s...
info_outline
Beyond the Chair: Protecting Smiles with Dental Warranties
The Raving Patients Podcast
What if every crown, implant, or veneer you placed didn’t just build smiles—but built wealth? In this episode, Dr. Len Tau sits down with innovators Max Zanan and Adam Marburger of Dental Protection Group to reveal how dentists can turn warranties into a new revenue stream. They’re showing why protecting your patients’ dental work can also protect—and grow—your financial future. They explain how this simple yet powerful concept—borrowed from the automotive industry—offers dentists a way to increase patient trust, improve case acceptance, and build long-term wealth through...
info_outline
Dental Office Cybersecurity and HIPAA Compliance : How Not to Make a $50,000 Mistake
The Raving Patients Podcast
Cybersecurity breaches and ransomware attacks are no longer a “big company problem.” Dental offices are prime targets because patient data is gold on the dark web. In this episode, I’m joined once again by the expert who has been leading the charge in dental technology protection for over 20 years: Dr. Lorne Lavine, The Digital Dentist. If you’ve ever thought “it won’t happen to my practice,” this conversation will change your mind fast. Returning guest Dr. Lorne Lavine dives deep into what every dental practice must know about protecting their patient data, technology systems,...
info_outline
From Search to Smart: How AI Is Changing Patient Discovery
The Raving Patients Podcast
AI isn’t coming — it’s already here. From Google Gemini to ChatGPT, the way patients discover dentists online is evolving faster than most practices can keep up. In this episode, Dr. Len sits down with Adrian Lefler, CEO of My Social Practice, to unpack how AI is reshaping SEO, what “Generative Engine Optimization” really means, and how dentists can adapt before they’re left invisible online. Dr. Len Tau welcomes back long-time friend and industry expert Adrian Lefler to talk about one of the most important topics in modern dental marketing — AI-driven search. Adrian breaks down...
info_outline
The 3 Silent Profit Killers
The Raving Patients Podcast
Before you spend another dollar on marketing, tune in. Nail phone conversion, stop broken appointments, and lift team performance starting now. In this episode of The Raving Patients Podcast, Dr. Len Tau sits down with Alex Nottingham, founder and CEO of All-Star Dental Academy, to uncover the three silent profit killers that quietly erode practice revenue and team morale. A former top business coach for Tony Robbins and an attorney turned dental business strategist, Alex shares how he transformed his father’s struggling dental practice into a multi-million-dollar success — and how...
info_outline
The New SEO Playbook: Why Social Media is No Longer Optional
The Raving Patients Podcast
Your next new patient may never search Google. AI platforms like ChatGPT and Google AI are reshaping how people find dentists — and social media is now fueling those algorithms. If you’re still treating marketing like a bunch of separate buckets, you’re about to fall behind. In this episode, Dr. Len Tau and digital marketing powerhouse Dr. Anissa Broussard reveal why your SEO strategy must evolve — and how to stay visible as search radically changes. In this conversation, Dr. Len sits down with Dr. Anissa Broussard, co-founder of Digital Floss, to unpack The New SEO Playbook: Why...
info_outline
What Really Impact Rankings When It Comes To Google Reviews
The Raving Patients Podcast
Reviews are one of the most powerful levers for your dental practice’s visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients. Colan and his team run ongoing SEO testing (so you don’t have to) and bring real data on what matters — and what’s just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why...
info_outline
Storytelling with Dental Marketing
The Raving Patients Podcast
Patients today don’t just choose a dentist based on price or location—they choose the story you tell. In this episode of the Raving Patients Podcast, I sit down with Ian De Jongh of Pain Free Dental Marketing to explore how storytelling has become the new backbone of dental marketing. We cover why reviews are “the Bitcoin of dental marketing,” how to attract the right patients instead of every patient, and the simple shifts you can make in your practice to stand out in a crowded market. If you’ve ever wondered how to move beyond generic messaging and truly connect with patients, this...
info_outline
RCM Unlocked
The Raving Patients Podcast
On this episode of the Raving Patients Podcast, I sit down with nationally recognized revenue cycle expert Cissy Mangrum of RevTech Partners and Maximize RCM Consulting. With nearly three decades of leadership experience in both healthcare and dental, Cissy has helped countless practices streamline their operations, reduce denials, and improve their bottom line. Revenue Cycle Management (RCM) isn’t just about billing—it touches every part of your practice, from credentialing to front office workflows to clinical documentation. In this conversation, we break down why most problems occur...
info_outline
The CEO Mindset: Systematizing Your Practice for Freedom and Growth
The Raving Patients Podcast
If your practice runs only when you’re watching every corner, you don’t have a business—you have a job with extra stress. In this episode, I sit down with Kiera Dent of Dental A-Team to break down the CEO mindset so you can step out of micromanagement, build a self-managing team, and get your time—and sanity—back. I’ve lived both sides: the dentist who does everything and the CEO who trusts systems and people. Kiera and I dig into the exact levers that turn chaos into consistency: vision, numbers, and simple systems your team can actually follow. We also talk honestly about...
info_outlineReviews are one of the most powerful levers for your dental practice’s visibility — but not always in the way most dentists think. In this episode, I sit down again with local SEO thought leader Colan Nielsen from Sterling Sky to cut through the noise about Google reviews, rankings, and how to actually get found by more patients.
Colan and his team run ongoing SEO testing (so you don’t have to) and bring real data on what matters — and what’s just hype. We discuss what moves the needle on your Google Business Profile, how review quantity and recency affect map pack rankings, and why hitting that “magic 10” review milestone matters more than you realize.
If you’ve been guessing at local SEO or feel stuck competing with practices with hundreds of reviews — this conversation will give you clarity and actionable next steps.
What You’ll Learn From This Episode
-
The truth about keywords in reviews — why telling patients to mention “dental implants” or “Invisalign” doesn’t help you rank.
-
The magic number to hit first — how going from 9 to 10 reviews gives a measurable boost in local rankings.
-
Why recency beats volume — keeping a steady stream of new reviews is more important than chasing huge totals.
-
Primary vs. secondary categories — how your Google Business Profile category choices impact visibility.
-
Tools & metrics that matter — see how Sterling Sky measures you against top competitors month to month.
-
When (and when not) to run branded Google Ads — stop wasting budget where it’s not needed.
—
Key Takeaways
00:46 Introduction to Google Reviews and SEO
04:50 The Importance of Customer Service in Rankings
07:50 Understanding Local SEO and Google Business Profiles
12:57 The Impact of Review Text on Rankings
22:24 Review Velocity and Its Effect on Rankings
25:38 The Magic Number: 10 Reviews
27:58 The Role of Review Recency in SEO
34:35 Primary and Secondary Categories in Google Rankings
39:13 The Future of Reviews and AI in SEO
40:44 Branded AdWords and Their Effectiveness
—
Connect with Colan
Website & Newsletter: www.sterlingsky.ca
YouTube Channel: Sterling Sky Inc
—
Learn proven dental marketing strategies and online reputation management techniques at DrLenTau.com.
This podcast is sponsored by Dental Intelligence. Learn more here.
This podcast is sponsored by CallRail, call tracking & lead conversion software for dentists. Find out more here.
Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!