Kati Spaniak: "Sell Your Home with Kati Spaniak" YouTube Star
Real Estate Excellence
If rejection is the price of success, how many “no’s” are you willing to endure before you get your breakthrough “yes”? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with powerhouse agent, author, and YouTube influencer Kati Spaniak. From her beginnings in photography and graphic design to building a half-billion-dollar sales career, Kati shares the pivotal moments that shaped her journey—navigating 9/11’s economic crash, re-entering real estate post-divorce, and scaling to become one of the top agents in her market. Her story reveals the...
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Eden Jordan: Top Clay County Florida Agent
Real Estate Excellence
What does it really take to thrive in real estate for nearly three decades through every market shift imaginable? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Clay County real estate icon Eden Jordan. With 27 years of experience, over 800 families served, and countless agents mentored, Eden shares a candid look at the grit, adaptability, and strategic thinking needed to not only survive but thrive in the industry’s constant cycles. From the early days of handwritten contracts to the rise of social media marketing, Eden’s story blends hard-earned...
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Michele Tremblay: Signature Open Houses | Top Ponte Vedra Beach Agent
Real Estate Excellence
What happens when a Broadway-bound performer turns her stage presence into real estate success? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits Michele Tremblay. Michelle shares her inspiring journey from center stage to top-producing real estate agent in Northeast Florida. With a rich background in performance, voiceover, and hospitality, Michele brings a rare blend of empathy, creativity, and grit to her clients—earning accolades such as a 2024 Five Star Rising Star award and ranking #55 out of nearly 12,000 agents by the Jacksonville Business Journal. Tracy...
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Delaney Henderson: It Takes Grit / Top Jacksonville Agent
Real Estate Excellence
What if the hardest transaction you face becomes the one that teaches you the most? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with top-producing agent Delaney Henderson to uncover the mindset, grit, and strategies that catapulted her from a burned-out paralegal in DC to one of Northeast Florida’s most respected and relatable real estate mentors. Delaney doesn’t sugarcoat the truth—she opens up about industry misconceptions, failed transactions, emotional burnouts, and the quiet resilience required to succeed in a chaotic market. Delaney shares the...
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Julianne Grant-Johnson: Team Builder and Top Agent JAX/Pensacola
Real Estate Excellence
What if your biggest limitation became the launchpad for your real estate empire? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Julianne Grant-Johnson, a top-producing real estate agent in Northeast Florida, for her second appearance on the show. This time, they dive deep into the business side of her success, exploring how she built the Grant Johnson Group while on pregnancy bedrest, leveraged her military ties to dominate the VA market, and now leads a thriving, multi-location real estate team. Julianne gets real about the challenges of growing a...
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Dana Johnson: Top Jacksonville Agent "She's Owning It"
Real Estate Excellence
How can one woman’s mission to stabilize families through homeownership ripple out to transform entire communities—and even the world? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Dana Johnson, a dynamic leader in real estate and economic empowerment. Dana shares her journey from aspiring fighter pilot to real estate mogul, highlighting how owning a home can offer not just wealth but stability, resilience, and generational impact. She delves into her work with the "She's Owning It" Home Buyers Club, a 10-module course that arms women with the tools...
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Willie Lane: Building Trust Top Agent Jacksonville Beach
Real Estate Excellence
How do you gain trust and authority in a high-stakes industry when you're young, inexperienced, and just starting out? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Willie Lane—northeast Florida native, luxury real estate expert, and founder of the Willie Lane Group at Compass Realty. Willie reveals how he built a successful real estate business from the ground up starting at just 22, facing skepticism, inexperience, and a tough market. He discusses the power of consistency, networking over coffee (or beer), and the importance of putting your head...
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Mandy Morrow: Top Ponte Vedra Luxury Agent
Real Estate Excellence
What happens when decades of tech experience collide with luxury real estate and the power of artificial intelligence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with real estate powerhouse Mandy Morrow, whose journey spans Fortune 50 leadership, tech innovation at IBM, and top-tier performance in Ponte Vedra’s luxury housing market. Mandy unpacks how her corporate and tech roots uniquely position her to serve high-net-worth clients with precision, authenticity, and deep local knowledge. They explore how Mandy integrates artificial intelligence into...
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Bella Taazieh: All Things Real Estate AI
Real Estate Excellence
What if your smartest, most efficient business partner was already on your laptop — and free? In this episode of the Real Estate Excellence Podcast, Tracy Hayes dives deep with with 24-year-old trailblazer Bella Taazieh — a rising force in Northeast Florida real estate who’s harnessing AI to build a modern, personal, and wildly productive business. Bella unpacks how she’s blending ChatGPT, Gamma, Notebook LM, and more to save hours, close deals faster, and create lead-gen systems that work for her — even while she’s at the beach. From building her own GPT assistant to turning...
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Sharon Alters: Excellence In Real Estate Top Jacksonville Agent
Real Estate Excellence
Can mastering storytelling and creative production turn you into a top-performing real estate agent? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sharon Alters—one of Northeast Florida’s most respected and dynamic real estate agents. With a unique background in advertising and film production, Sharon shares how her creative roots shaped her customer-first philosophy in the competitive real estate landscape. Through storytelling, staging, and strategic mindset work, she has transformed hundreds of lives and homes, becoming a community pillar in...
info_outlineWhat happens when decades of tech experience collide with luxury real estate and the power of artificial intelligence?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with real estate powerhouse Mandy Morrow, whose journey spans Fortune 50 leadership, tech innovation at IBM, and top-tier performance in Ponte Vedra’s luxury housing market. Mandy unpacks how her corporate and tech roots uniquely position her to serve high-net-worth clients with precision, authenticity, and deep local knowledge.
They explore how Mandy integrates artificial intelligence into market analysis, listing presentations, and CRM to elevate client consultations and streamline operations. She shares priceless insights for new and seasoned agents alike, emphasizing the value of asking the right questions, building genuine relationships, and focusing on long-term client value—not just transactions. It’s a masterclass in leveraging experience, tech, and heart to build a real estate empire.
Ready to elevate your real estate game? Subscribe to the Real Estate Excellence podcast for more industry masterclasses and connect with Mandy Morrow to learn how tech and trust can transform your client relationships.
Highlights:
00:00 - 12:30 Tech Roots & Transition to Real Estate
- Mandy’s corporate background with IBM and tech sector
- Early involvement in AI and supercomputing
- Lessons from working at Watson Research
- Why her tech background benefits her real estate career
- Bridging high-tech skills into luxury real estate
12:31 - 24:30 AI as a Realtor’s Secret Weapon
- Using ChatGPT, Claude, and Gemini for data analysis
- Uploading MLS data and prompting for insights
- How AI improves listing presentations and consultations
- Building confidence for new agents through roleplay
- Sharon Alter’s AI-driven listing description strategy
24:31 - 36:30 The Art of Client Understanding
- Asking strategic questions to uncover client goals
- Tailoring presentations for high-net-worth individuals
- Case study: closing a $13M luxury sale
- Why authenticity beats canned pitches
- Handling fast-paced luxury consultations
36:31 - 48:30 Navigating Neighborhoods & New Construction
- Guiding buyers through area orientation tours
- Addressing misconceptions about CDDs and communities
- How lifestyle questions reveal true buyer preferences
- Analyzing lot direction, surroundings, and value
- Protecting clients from future resale risks
48:31 - 01:04:00 Choosing the Right Brokerage & Tools
- Why Mandy left other major firms for Compass
- Comparing Compass tech stack to legacy systems
- Agent-first vs. brokerage-first technology
- Compass AI initiatives and integrated CRM
- The ROI of tech tools vs. lead-buying traps
04:01 - 01:18:58 Agent Growth, Education & Longevity
- Leveraging AI for CRM, P&L reviews, and marketing
- The importance of lifelong learning and contract knowledge
- Stepping into the CEO mindset as an agent
- Mandy’s involvement in committees and state leadership
- Building a client-centered, relationship-first career
Quotes:
“I don't make the market—I just tell you what the market is and then strategize based on your goals.” – Mandy Morrow
“The number one job is understanding your client—if you don’t ask the right questions, you could be blindsided.” – Mandy Morrow
“AI lets me stop being the CIO of my business and focus on what matters: my clients.” – Mandy Morrow
“This business is about long-term relationships, not transactions—do your clients right, and you’ll always stay in business.” – Mandy Morrow
To contact Mandy Morrow, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, YouTube, LinkedIn, and Facebook.
Connect with Mandy Morrow!
Website: https://mandymorrowgroup.com
Instagram: https://www.instagram.com/mandymorrowrealtor
YouTube: https://www.youtube.com/@mandymorrowrealtor
LinkedIn: https://www.linkedin.com/in/mandymorrow/
Facebook: https://www.facebook.com/mandymorrowrealtor
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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