How to Buy Equestrian Property in Florida’s Top Horse Regions

Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast Florida. Emma shares her journey from growing up immersed in a business-minded household to building a flourishing career in real estate—all before turning 25. Her unique blend of professionalism, niche marketing, and dedication to elite service shines throughout the conversation.

Emma reveals how her equestrian background, personalized marketing, and strategic use of old-school outreach (yes, real mail!) helped her break into the luxury real estate market. She gives valuable insights on building a solid foundation with the right brokerage, leveraging AI and blogging for future-proof content marketing, and why anticipating client needs in the luxury space is non-negotiable. Her proactive mindset, attention to detail, and genuine care for her clients set her apart as a future industry leader.

Love what Emma shared? Don’t wait—subscribe to Real Estate Excellence and follow Emma's journey! If you’re a new agent wondering how to carve your niche, or a buyer looking for horse property expertise, this is the episode for you. Share it, review it, and start building your empire today.

 

Highlights:

00:00 - 02:35 Why You Shouldn’t Wait to Buy

• ·        Emma’s top advice for 2026 buyers
• ·        Timing the market vs. taking the leap
• ·        Why perfection isn’t the goal
• ·        Interest rates and market myths
• ·        Action beats hesitation

02:36 - 13:30 From College to Closing Deals

• ·        Getting licensed during college
• ·        Family legacy in real estate
• ·        Studying business & entrepreneurship at UNF
• ·        Formal education vs. natural business instinct
• ·        Transitioning into full-time real estate

13:31 - 22:20 Nailing the Niche

• ·        Breaking into luxury through horse properties
• ·        What most agents get wrong in farm listings
• ·        Building trust with sellers through expertise
• ·        Targeting farms using handwritten outreach
• ·        Turning expired listings into closed deals

22:21 - 31:38 Marketing That Actually Works in 2025

• ·        Why social media alone isn’t enough
• ·        AI, blogs & the rise of Googleable agents
• ·        The value of a solid personal website
• ·        How reviews fuel AI visibility
• ·        Personalization vs. paid content

31:39 - 45:02 Serving Luxury Clients the Right Way

• ·        White-glove service from start to finish
• ·        Anticipating client needs proactively
• ·        Out-of-state buyers and concierge-level care
• ·        Why responsiveness is your superpower
• ·        Communicating value beyond just the home

45:03 - 01:17:23 Trends, Renovations & Real ROI

• ·        Pricing mistakes sellers make
• ·        High-end homes: what's still moving
• ·        Buyers' mindset in luxury vs. average price point
• ·        Are pre-listing renovations worth it?
• ·        Timing, market strategy, and honest advising

 

Quotes:

"There’s never going to be one perfect time to get in the market. When the time is right for you, make the jump." – Emma Horvatincic

"You’re always interviewing for your next opportunity. Nothing is guaranteed." – Emma Horvatincic

"Substance will never go out of style, especially in a digital world." – Emma Horvatincic

"If you’re not looking for your next opportunity today, you’ll feel it a few months from now." – Emma Horvatincic

 

To contact Emma Horvatincic, learn more about her business, and make her a part of your network, make sure to follow her on her Website, Instagram, Facebook, YouTube, and TikTok.

 

Connect with Emma Horvatincic!

Website: https://ehorvatincic.floridanetworkrealty.com/
Instagram: https://www.instagram.com/emma.horvatincic.realtor/

Facebook: https://www.facebook.com/emma.horvat.37051/

 

Connect with me!
Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

 

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