How AI, Reviews & Referrals Are Shaping Real Estate
Real Estate Excellence
What if the secret to scaling your real estate business isn’t leads—but relationships? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes back powerhouse Realtor Sarah Schwartz, who shares how she dominated her market with over $36 million in sales from 57 transactions—all while managing life as a mom, wife, and business owner. Sarah reveals the secrets behind her explosive growth, including how she leverages her husband as her business partner, invests in her neighborhood relationships, and maintains an unrivaled level of client service that converts every...
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Real Estate Branding, Viral Marketing & No Fluff Content Strategy
Real Estate Excellence
Are you missing out on 90% of your potential business because you’re afraid to show your face on social media? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Amy B. Cotney, a real estate powerhouse who’s turned her authentic personality into a thriving brand online. With over 300,000 followers on Instagram and more than 1.3 million on TikTok, Amy breaks down the real ROI of social media for agents and why being yourself is your biggest marketing weapon. From humble beginnings and mistakes to landing $4 million listings off a Jet Ski video, Amy’s journey...
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Real Estate 2026: How Buyers, Sellers & Agents Win in a Shifting Market
Real Estate Excellence
Are you building a business that feels like you—or one you think people expect to see? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes powerhouse agent Dori Nugent, whose bold pivot from a 20-year fitness career to real estate during the pandemic has quickly made her a standout in Northeast Florida. Dori shares how her deep roots in client service, leadership, and authentic human connection have been the key drivers of her rapid success, closing over 90 transactions in just a few years. From mastering social media with purpose to navigating the unique...
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What Makes a Broker Great? Jonathan Lickstein on Building Real Brokerage Culture
Real Estate Excellence
What if the key to scaling your real estate career wasn’t selling more—but letting go? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Jonathan Lickstein, the award-winning COO of one of the nation’s fastest-growing independent brokerages. From launching his career unexpectedly in Honduras to leading a 5,000-agent operation across six states, Jonathan reveals how he uses cutting-edge AI, strong culture, and deep mentorship to scale operations, without losing the human touch. Jonathan dives deep into how brokers can truly support agents in today’s...
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How to Buy Equestrian Property in Florida’s Top Horse Regions
Real Estate Excellence
Can mastering a niche early in your real estate career be the secret to selling million-dollar homes in your 20s? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes second-generation real estate agent Emma Horvatincic, a driven and self-made rising star specializing in equestrian properties in Northeast Florida. Emma shares her journey from growing up immersed in a business-minded household to building a flourishing career in real estate—all before turning 25. Her unique blend of professionalism, niche marketing, and dedication to elite service shines throughout...
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How To Make Real Estate Agents CEO's
Real Estate Excellence
Are you holding back your real estate growth because you’re afraid to let go of control? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the sharp and candid Sasha Tripp, founder of Story House Real Estate in Central Virginia. Sasha opens up about her journey from independent boutique brokerage owner to partnering with Real and Place to scale her operations without sacrificing her brand. With a strong emphasis on leadership, systems, and strategic partnerships, she shares how she broke through growth plateaus and found new ways to elevate both her...
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He Bet Everything on Real Estate — And It Worked
Real Estate Excellence
Would you be willing to remove an organ just to escape your 9-to-5 and chase your dream? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Drew Kazemba. Drew shares one of the most unconventional entries into real estate ever told—he voluntarily had his appendix removed to get time off work and take his real estate exam. Drew walks us through how he transitioned from a miserable medical sales job into building a thriving real estate career in Jacksonville, Florida. From cold-calling hedge funds and wholesaling to learning the ropes at DJ & Lindsey,...
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From Recruiting to Real Estate: Karen Saez’s Rise in Northeast Florida
Real Estate Excellence
What would you risk—your career, your comfort, or your security—to build the life you really want? In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Karen Saez. Karen shares her incredible journey from corporate recruiting at Deutsche Bank to owning a bar and eventually finding her true passion in real estate. As a bilingual advisor and former military spouse, Karen brings heart, hustle, and unique experience to the Jacksonville market. She dives deep into what it takes to break into the industry, create a client-first business, and overcome the personal and...
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Selling $5M Homes in Ponte Vedra Beach
Real Estate Excellence
What if the key to succeeding in the luxury real estate market isn't flash or fame—but quiet consistency and old-school relationship-building? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with luxury real estate veteran Michael Curet, a former pro tennis writer turned top-tier coastal agent. With nearly three decades in the game, Michael shares how he transitioned from ATP rankings to real estate royalty in northeast Florida. He opens up about the early hustle, key relationships, and how his sports background uniquely positioned him to serve elite clientele,...
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She Flipped the NYC Brokerage Model --And Agents Are Thriving
Real Estate Excellence
What does it really take to lead one of Manhattan’s most iconic brokerages through a historic acquisition while preserving its soul and scaling its influence? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Kevelyn Guzman, a visionary leader who took a 100-year-old boutique Manhattan brokerage through a transformative acquisition by Coldwell Banker. She opens up about her journey from Wall Street to real estate, her philosophy of treating agents as clients, and her approach to maintaining culture, innovation, and collaboration in a fiercely competitive...
info_outlineWhat if the secret to scaling your real estate business isn’t leads—but relationships?
In this episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes back powerhouse Realtor Sarah Schwartz, who shares how she dominated her market with over $36 million in sales from 57 transactions—all while managing life as a mom, wife, and business owner. Sarah reveals the secrets behind her explosive growth, including how she leverages her husband as her business partner, invests in her neighborhood relationships, and maintains an unrivaled level of client service that converts every transaction into a future referral.
They dive deep into the psychology of client retention, why genuine human connection outperforms flashy marketing, and how Sarah’s fierce commitment to relationships keeps her top-of-mind in Northeast Florida’s competitive market. Her community-first strategy, powered by local events, handwritten notes, and hot chocolate bombs, proves that you don’t need hundreds of leads—you need people who trust you.
Inspired by Sarah's success? Start building real relationships today. Share this episode with a fellow agent, leave a review, and connect with Sarah online to see her strategies in action!
Highlights:
00:00–06:12 Building a Real Estate Power Couple
- Husband’s role as licensed contractor, realtor, and drone pilot
- Creating custom marketing materials
- How partnership enables business growth and personal time
- Travel and work-life balance
- Supporting each other through business systems
06:13–14:20 Scaling with Systems & Support
- Closing 57 transactions solo with a TC
- Delegation of tasks to stay focused
- Streamlining listings with checklists and support
- Using AI and website design for lead generation
- Importance of consistency in business operations
14:21–22:26 Relationship Building Over Sales Pitches
- Monthly gifts, newsletters, and personal check-ins
- Maintaining contact with clients from years ago
- Posting family life alongside business online
- How authenticity builds trust
- Turning past clients into lifelong referral partners
22:27–33:59 Digital Authority and Online Strategy
- Power of Google reviews and how to request them
- Why reviews drive AI visibility
- Building a searchable, content-rich website
- Role of blogs and keywords in AI search results
- Educating the market through local content
34:00–42:58 Brokerage Moves and Business Alignment
- Evaluating broker support and culture
- Finding a broker who supports your growth
- Leaving cloud brokerages for more personal support
- Importance of mentorship and coaching
- Aligning business model with brokerage strengths
42:59–01:24:03 Farming the Neighborhood Like a Queen
- Turning 100 homes into over 10 million in business
- Neighborhood drop-bys with QR codes
- Hosting events like Friendsgiving and book club
- Becoming the go-to resource for community updates
- Building business through connection and consistency
Quotes:
“He is what puts the Schwartz in Sarah Schwartz.” – Sarah Schwartz
“Every client, even from 7 years ago, still hears from me—because they matter.” – Sarah Schwartz
“I didn’t realize how important a broker’s support was until I didn’t have it.” – Sarah Schwartz
“Referrals are a girl’s best friend.” – Sarah Schwartz
To contact Sarah Schwartz, learn more about her business, and make her a part of your network, make sure to follow her on her Website.
Connect with Sarah Schwartz!
Website: http://www.sarahschwartzgroup.com
Connect with me!
Website: toprealtorjacksonville.com
Website: toprealtorstaugustine.com
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