Building Relationships and Delivering Value as a Key Account Manager, Ep #501
Sales Reinvented
My guest this week, Josh Curcio, is CRO and partner at Protocol 80, a HubSpot community champion, and experienced strategist for technical B2B companies. We dig into key account management—exploring what differentiates key accounts from regular ones, common mistakes salespeople make when transitioning to account management, and strategies for aligning sales approaches with customers’ business objectives. Josh shares his expertise on stakeholder mapping, the importance of regular check-ins, and actionable tips for building lasting relationships. Tune in for practical advice as he shares how...
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How to Build Powerful Key Account Plans, Ep #500
Sales Reinvented
Welcome to the 500th episode of the Sales Reinvented Podcast! I’m joined by returning favorite Mark Hunter, also known as "The Sales Hunter." We dig into the world of key account management—unpacking what sets key accounts apart from regular ones and why so many organizations struggle to define them clearly. Mark brings his extensive experience to the conversation, emphasizing that key account management is less about making the sale and more about building relationships, orchestrating resources, and understanding your customer's business as well as they do themselves. You'll hear...
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Aligning Customer Objectives with Key Account Strategies, Ep#499
Sales Reinvented
Key account management (KAM) is often seen as the pinnacle of business-to-business (B2B) sales, but it’s also one of the most misunderstood areas. The stakes are higher, the relationships more complex, and the rewards, when managed correctly, can be transformative for both supplier and customer. In this episode of the podcast, I welcome Dr. Beth Rogers, former business development practitioner in the IT sector, visiting Fellow at Cranfield School of Management, and researcher in key account management, to shed light on what differentiates key accounts, mistakes salespeople make when...
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Key Communication Skills That Shorten Sales Cycles Ep #498
Sales Reinvented
This week on the podcast, I’m joined by Andy Bounds, recognized as the UK Sales Trainer of the Year. We’re tackling a topic that I know sales professionals everywhere are going to find useful: how communication can be the accelerator for driving more sales, faster. Andy shares practical, actionable strategies for transforming the way leaders and sales teams engage with customers—shifting the focus from pushing harder or offering discounts to truly connecting, understanding, and delivering memorable value. We dig into common communication missteps that create confusion or...
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Becoming Ridiculously Easy to Do Business With, Ep 497
Sales Reinvented
This week, I have with me renowned customer experience expert, David Avrin, for a discussion on why being “ridiculously easy to do business with” is now the ultimate sales advantage. David shares insights into how rigid processes and a lack of flexibility often frustrate customers—and how organizations can turn ease and responsiveness into their biggest differentiators. Tune in as we discuss common friction points, explore practical steps for boosting customer satisfaction, and discover the top dos and don’ts every sales team should follow to future-proof their success in...
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How Top Salespeople Stay Calm and Confident in High-Stakes Situations Ep #496
Sales Reinvented
Pressure is an undeniable reality for anyone in sales. High-stakes meetings, critical pitches, and tough negotiations are daily occurrences. While some thrive, others falter. This week, I’m joined by communication expert, keynote speaker, and bestselling author Dominic Colenso for a conversation on how to excel in high-pressure sales situations. Drawing from his experience as a professional actor and performance coach, Dominic shares why communication often breaks down under pressure, shares practical strategies for staying calm and present, and explains how salespeople can turn...
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Turning CRM Noise into Results, Ep #495
Sales Reinvented
Customer Relationship Management (CRM) platforms have long been at the heart of sales organizations, promising improved insights and streamlined processes. Yet, as businesses evolved, so did their CRMs, sometimes for better, sometimes not. In this episode of the Sales Reinvented podcast, I was joined by Tim Gale, European new business sales leader at Sugar CRM, to discuss what CRM 3.0 means in an age where information overload is the new normal. You’ll hear why having too much data can actually hurt sales teams, and learn Tim's top strategies for turning CRM insights into meaningful...
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Go for Gold Every Day, Ep #494
Sales Reinvented
Paralympic gold medalist and renowned keynote speaker Aaron Phipps, and his high-performance coach, Jon Cooper, pull back the curtain on what it really takes to build elite performance, whether in sport or in sales. From honest conversations during lockdown to transforming adversity into high-level achievement, Aaron and Jon share game-changing lessons on teamwork and breaking through mental barriers. They reveal how stepping out of the “expert” role, embracing vulnerability, and constantly pushing boundaries can impact anyone’s performance. Outline of This Episode 00:00 Power of...
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What Separates Elite Sellers from the Rest, Ep #493
Sales Reinvented
In this episode, I’m joined by renowned sales expert Simon Hazeldine to explore what truly sets elite sales performers apart from the crowd. With over 35 years of experience and a reputation for blending neuroscience, psychology, and practical sales execution, Simon shares research-backed insights on the core habits and mindsets that drive consistent, high-level sales success. We break down the key attributes of elite sellers, from the importance of business intelligence (IQ), emotional intelligence (EQ), and what Simon calls execution intelligence (XQ). Simon also shares the pitfalls of...
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The Telephone Assassin’s Formula for Sales Success, Ep #492
Sales Reinvented
Anthony Stears, also known as the Telephone Assassin, is a professional speaker, trainer, and consultant who specializes in helping sales teams master the art of real-time conversations, particularly over the phone. We dig into the relevance of live calls in today’s digital-first world and explore how human-to-human interactions can break through “pipeline constipation” when automated tools and AI fall short. Anthony also shares practical techniques for building confidence in phone outreach, from shifting your mindset to using “permission to speak” as a powerful opener. Outline of...
info_outlineB2B sales leader Kent Kononoff is back with us on the show to share his expertise on the crucial, and often overlooked, connection between physical fitness and sales performance. Drawing from over 25 years of experience, Kent shares how discipline, consistency, and resilience developed through fitness routines can directly improve outcomes in the sales world.
The conversation uncovers Kent’s favorite daily habits for staying energized, the role of nutrition and sleep, and practical strategies for overcoming the lifestyle challenges sales professionals often face. Whether it’s hiking with clients or building accountability with colleagues, Kent reveals the secrets to staying motivated, managing stress, and sustaining peak performance.
If you’re looking for actionable advice on blending wellbeing with work to become a high-performing sales professional, this is one episode you don’t want to miss.
Outline of This Episode
- [04:26] Kent’s favorite fitness habits: morning exercise, meal planning, and movement breaks.
- [06:46] Overcoming fitness and lifestyle challenges.
- [07:47] Combining client meetings with exercise and enjoying nature.
- [12:09] Prioritize nutrition, sleep, and recovery; don't overexert yourself.
- [15:01] Fitness and nutrition sustain Kent’s energy for long workdays and frequent travel.
- [17:05] Never compromise on fitness or nutrition: they are critical for both personal and professional excellence.
The Overlooked Link Between Fitness and Sales Performance
There are direct parallels between fitness and success in sales. Both arenas, Kent points out, demand discipline, consistency, dedication, and the willingness to tackle tough challenges head-on. Kent likens uphill mountain biking, where grit and resilience see you through, to the demanding “uphill” moments every salesperson inevitably faces. The physical stamina built through exercise translates directly to mental toughness and perseverance on the job.
For Kent, athleticism isn’t simply a bonus trait he looks for when hiring; it’s a key criterion. Candidates with athletic backgrounds often exhibit teamwork, determination, and a coachable spirit, all attributes that fuel both athletic and sales success.
Building Daily Habits that Pay Off
What’s the secret sauce for keeping that momentum going day after day? Kent’s go-to is a consistent morning routine, starting each dawn with breathwork, stretching, and some form of physical activity, whether hitting the gym or taking a brisk walk. This jumpstart not only gets his heart pumping but sets a positive tone for the entire day, fueling motivation and raising overall energy levels.
His approach goes beyond exercise alone:
- Meal Planning: Avoiding the all-too-common pitfalls of poor dietary choices, especially when sales roles often involve client meals and unpredictable schedules. Planning meals in advance and even using AI tools to track nutrition ensures that energy remains steady and focused.
- Movement Breaks: Recognizing the hazards of sedentary work, Kent schedules mini-exercise intervals or walks throughout the workday to keep both body and mind sharp.
Navigating Sales-Specific Health Challenges
Sales professionals face unique lifestyle obstacles: long hours, frequent travel, and a schedule that’s never truly their own. Kent acknowledges that a lack of time is a universal excuse, but urges salespeople to treat fitness as they would any non-negotiable client meeting, making it a priority and protecting it.
He also addresses the double-edged sword of business done over meals or drinks. His solution is proactive planning to make healthier choices, and consider inviting clients for activity-based meetings (like walks or even hikes), which boost fitness and build stronger client relationships.
To combat burnout and fatigue, Kent recommends being vigilant for warning signs, such as low energy or motivation. His antidote? Get back to basics: stick to a strict exercise schedule, maintain mindful nutrition, and establish a disciplined sleep routine. He stresses that sleep is a critical, yet often neglected, performance lever, impacting not only productivity but the longevity of one’s sales career.
Putting Fitness First
With a demanding travel and meeting schedule, Kent credits his fitness routine for sustaining energy and focus during marathon days. While others feel burned out, he’s energized and effective until the last meeting.
The key is to never compromise on fitness and nutrition goals. The most successful and long-tenured sales professionals are those who invest in their health, reaping the rewards of high performance, longevity, and overall life satisfaction.
Physical fitness isn’t just a nice-to-have for sales professionals; it’s a game-changer. By weaving movement, healthy eating, and recovery into your daily rhythm, you not only elevate your career but also enjoy a better quality of life both inside and outside the office.
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