The Stories that Make Successful Conferences, with Allison Hunt Eubanks
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Release Date: 07/25/2019
Building A Business And The Power Of Stories
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Episode: Building a Business And The Power Of Stories Guests: Hust Williamson, Mary Scott Jameson and Hodges Markwalter Welcome to another episode of What’s Your Story where we host in depth conversations with business leaders to explore how they use storytelling to engage their audiences. Taking on the journey of entrepreneurship is not an easy feat and it’s not for the faint of heart. It takes passion behind your product or service and quite a bit of gusto on how you deliver your messages to investors and potential customers. And today, we have two entrepreneurs joining us: Mary Scot...
info_outline
Reigniting Ideas & Strategies with Teams with Keith Wilmot
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
It’s safe to say we all wish we could wake up every day and bring everything we have to the roles we’re in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that. So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn’t easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible. Unless you’ve spent time with Keith Wilmot. In our latest episode of What’s Your Story, Sally talks with Keith about how his agency, , helps leaders...
info_outline
Talent, Data & People - The Strategic CHRO with Kim Sullivan
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
We all faced new dynamics and uncharted waters as managers and leaders navigating a pandemic, social unrest and different ways of working. But if you considered the corporate role that felt the most impact, the CHRO, Chief Human Resources Officer, would rank high in terms of the toughest leadership positions over the last few years. And that's why this episode is so timely. In this episode, Sally talks to Kim Sullivan, who has been an HR leader for three global companies and a CHRO for more than six years which means pre-pandemic, post-pandemic and during the pandemic, giving her great...
info_outline
Getting Down to Business with Kim Wilson of Lucy's Market
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Small businesses have gotten a lot of visibility over the last two years. As the world slowed down and dealt with a pandemic, we were more aware of the businesses on the corner that weren’t focused on five-year plans but were focused on next months’ payroll to survive. It brought front and center a look at how small businesses work and interestingly, as the world reset, it seemed to inspire a whole new culture of entrepreneurs and people who’d like to be their own boss. But running a small business isn’t for the faint of heart. As the last two years have proven, the safety net looks...
info_outline
Resetting & Reducing Social Distance with Karen Riddell
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Social distancing is a term that took hold during the pandemic as a descriptive way of creating boundaries from each other. But after two years of distancing and now going back to offices and social settings with colleagues and friends, social distance may take on new meaning. At a minimum, the re-engagement in groups feels awkward at first. We’ve forgotten some of the social norms and feel a little rusty at small talk. In a corporate setting, we realize that Zoom calls didn’t allow for much of a relationship with colleagues. So, we aren’t quickly at ease as a member of the team. Virtual...
info_outline
The Mastery of Skills with Kenny Selmon
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Every day, we talk to people about practice. And we explain that to become effective at communication, you have to work at becoming good at it. And we define mastery of a skill as those who become so good at a skill that you can count on their performance and outcome consistently. And once you begin to talk about performance and outcomes, it’s easy to draw a parallel between mastery of a skill like communication and mastery of sports like the Olympics. And that’s what we’re going to do for you on this podcast: connect the concepts of practice, mastery and outcomes. And accentuate...
info_outline
The Art of Coaching - How to Choose the Right Coach with Francie Schulwolf
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
In the last year, millions of workers took early retirement, which created a band of less-experienced managers and leaders in most companies. It’s a great career opportunity and accelerated promotions for several managers. But it also pushes a less-experienced leader to learn how to drive while the car is moving, and it can create risks within a company when someone is leading who doesn’t have a bank of experiences to draw on. That’s why coaching is a hot commodity. A Coach becomes a trusted advisor to a new leader. A good Coach becomes a sounding board… and a confidante. A good Coach...
info_outline
The Big Pitch with Rachel Spasser
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
This episode's topic is The Big Pitch. And it’s a discussion of one of the most important presentations you may ever give. It has a definitive and measurable impact. It’s rarely shared with a large audience. And while the audience may be small, they are a critical one. Because their interest and reaction to the presentation may change the future of a company. And in fact, that’s actually the point. Today, we’re going to talk about “pitch” presentations. Those opportunities when a start-up, mid-size or even a large corporation wants to be acquired. The Big Pitch is a different kind...
info_outline
Disrupted! A Talent Acquisition Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
info_outline
Disrupted! A Talent Development Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
info_outlineToday, we have the pleasure of speaking with Allison Hunt Eubanks about the LexisNexis CAM conference. How and why does a company host an event of this magnitude? How do they bring it all together, train their speakers, and generate a cohesive gathering? And what role does storytelling play in an event where attendees are meant to walk away with a message? Find out on today's episode!
More About Allison:
Allison Hunt Eubanks is Director, Content Marketing and Events for the insurance business at LexisNexis Risk Solutions where she leads the content marketing team, and is responsible for the overarching messaging strategy, which includes driving messaging alignment for four business lines. In her role, she oversees content for four blogs, and for more than 110 annual events, including a national customer meeting for approximately 500 attendees. Allison joined LexisNexis in 2014 and has more than 15 years of insurance marketing experience. She holds a Bachelor’s degree in Journalism – Advertising from the University of Georgia.
- What exactly is CAM and how does it relate to Lexis Nexis? If not lead gen, what is its purpose? How do you measure its success?
- What is the process behind choosing the theme and the topics discussed at CAM for the breakout sessions? How do you make it look like it all goes together?
- LexisNexis itself is huge. What is the purpose of bringing everyone together? What value to attendees of CAM receive? What sort of customer feedback do you get from customers in reference to CAM?
- Are there other actionable measures of success? And, on the topic of success, is there a formula, whether that be the venue, the topics, entertainment value?
- What challenges do you have with assembling many technical experts? How do you help train and prepare your speakers to ensure the event goes smoothly? What are the benefits of bringing in an outsider instead of staying internally focused?
- What are good and easy ways to facilitate connections? Can storytelling play a role? What story does Allison have to share? How does she use stories to show the value of CAM to customers?