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Disrupted! A Talent Acquisition Perspective

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Release Date: 03/29/2021

Building A Business And The Power Of Stories

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Episode: Building a Business And The Power Of Stories Guests: Hust Williamson, Mary Scott Jameson and Hodges Markwalter Welcome to another episode of What’s Your Story where we host in depth conversations with business leaders to explore how they use storytelling to engage their audiences. Taking on the journey of entrepreneurship is not an easy feat and it’s not for the faint of heart. It takes passion behind your product or service and quite a bit of gusto on how you deliver your messages to investors and potential customers. And today, we have two entrepreneurs joining us: Mary Scot...

Reigniting Ideas & Strategies with Teams with Keith Wilmot

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

It’s safe to say we all wish we could wake up every day and bring everything we have to the roles we’re in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that. So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn’t easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible. Unless you’ve spent time with Keith Wilmot. In our latest episode of What’s Your Story, Sally talks with Keith about how his agency, , helps leaders...

Talent, Data & People - The Strategic CHRO with Kim Sullivan

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

We all faced new dynamics and uncharted waters as managers and leaders navigating a pandemic, social unrest and different ways of working. But if you considered the corporate role that felt the most impact, the CHRO, Chief Human Resources Officer, would rank high in terms of the toughest leadership positions over the last few years. And that's why this episode is so timely. In this episode, Sally talks to Kim Sullivan, who has been an HR leader for three global companies and a CHRO for more than six years which means pre-pandemic, post-pandemic and during the pandemic, giving her great...

Getting Down to Business with Kim Wilson of Lucy's Market

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Small businesses have gotten a lot of visibility over the last two years. As the world slowed down and dealt with a pandemic, we were more aware of the businesses on the corner that weren’t focused on five-year plans but were focused on next months’ payroll to survive. It brought front and center a look at how small businesses work and interestingly, as the world reset, it seemed to inspire a whole new culture of entrepreneurs and people who’d like to be their own boss. But running a small business isn’t for the faint of heart. As the last two years have proven, the safety net looks...

Resetting & Reducing Social Distance with Karen Riddell

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Social distancing is a term that took hold during the pandemic as a descriptive way of creating boundaries from each other. But after two years of distancing and now going back to offices and social settings with colleagues and friends, social distance may take on new meaning. At a minimum, the re-engagement in groups feels awkward at first. We’ve forgotten some of the social norms and feel a little rusty at small talk. In a corporate setting, we realize that Zoom calls didn’t allow for much of a relationship with colleagues. So, we aren’t quickly at ease as a member of the team. Virtual...

The Mastery of Skills with Kenny Selmon

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Every day, we talk to people about practice. And we explain that to become effective at communication, you have to work at becoming good at it. And we define mastery of a skill as those who become so good at a skill that you can count on their performance and outcome consistently. And once you begin to talk about performance and outcomes, it’s easy to draw a parallel between mastery of a skill like communication and mastery of sports like the Olympics. And that’s what we’re going to do for you on this podcast: connect the concepts of practice, mastery and outcomes. And accentuate...

The Art of Coaching - How to Choose the Right Coach with Francie Schulwolf

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

In the last year, millions of workers took early retirement, which created a band of less-experienced managers and leaders in most companies. It’s a great career opportunity and accelerated promotions for several managers. But it also pushes a less-experienced leader to learn how to drive while the car is moving, and it can create risks within a company when someone is leading who doesn’t have a bank of experiences to draw on. That’s why coaching is a hot commodity. A Coach becomes a trusted advisor to a new leader. A good Coach becomes a sounding board… and a confidante. A good Coach...

The Big Pitch with Rachel Spasser

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

This episode's topic is The Big Pitch. And it’s a discussion of one of the most important presentations you may ever give. It has a definitive and measurable impact. It’s rarely shared with a large audience. And while the audience may be small, they are a critical one. Because their interest and reaction to the presentation may change the future of a company. And in fact, that’s actually the point. Today, we’re going to talk about “pitch” presentations. Those opportunities when a start-up, mid-size or even a large corporation wants to be acquired. The Big Pitch is a different kind...

Disrupted! A Talent Acquisition Perspective

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...

Disrupted! A Talent Development Perspective

What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences

More Episodes

These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast adrift from disruption and those who prosper from it.

We believe in this strongly...and it’s why we wrote our latest book: Disrupted! How to Reset Your Brand & Your Career.

But don’t just take our word for it. On this episode, Hurst Williamson is joined by 2 Talent Acquisition specialists to share their perspectives on the trends they see every day and what makes a job candidate successful…or forgettable.

More About the Guests

Elisa Abner-Taschwer is the Talent Acquisition Manager at FORUM Credit Union in Fishers, Indiana. She has over 30 years of HR experience, primarily in Talent Acquisition. Elisa lives with her husband of 27 years and their Mini Golden Doodle, Max.

Lauren Baksh, M.Ed. is the Senior Manager of Talent Acquisition at Graphic Packaging International. She has over ten years of talent management experience in the manufacturing industry and currently supports her team with the design and executi

Show Notes

Careers are no longer on a straight and narrow path.
- People will change their job/career 7-10 times throughout their career.
- Interview determines if there will be a next change in a person's career.What does it take to make a job a candidate memorable or forgettable?

What percentage of people are good at interviewing?
- Less than 5%
- Not as many people are good at interviewing that think they are good at interviewing.
- Those that think they are good at interviewing usually lack authenticity.

What goes wrong in an interview?
- Lack of prep - didn’t know much about the company or the interviewer.
- Lacked confidence - unaware of body language.
- Lacked impact - didn’t understand their experiences well.
- Prospective employee must be interviewing the company as well as being interviewed by the company.
- Preparation will help a candidate seal the deal.
- Good story tellers have better impact in an interview.

Virtual vs. In-Person Interviews
- Same challenges exist in a virtual interview as an in person interview.
- Candidates see virtual as more informal and have a low awareness of their setting and background.
- Fewer people ghost virtual interviews.

When prepping for a virtual interview, consider it the same as if you are going to meet with someone - dress professionally.
Potential employers encourage prospective employees to ask questions about the attire and the platform being used to the interview.
How many resumes for a potential position are reviewed?
- Far too many
- 20-30+ resumes for an open position
- 30-50 resumes

What really makes a candidate stand out?
- Individuals who understand the organization and the culture.
- Candidates with confidence in themselves and the ability to have a good vision as to what they want in their new position.
- Candidates must be a good cultural fit.
- Candidates must ask questions in the interview and understand the opportunity.

The most critical skills for a top candidate:
- Problem solving and thinking.
- Collaboration and cooperation.
- Communication and influence.

Advice to stand-out in interviews:
- Translate the experience you had with the job you want to do. Think about things that you’ve done that have given you that experience.
- Update your resume annually and add accomplishments from the previous years.
- Highlight how you work on a team.

Candidates approach an interview very reactively.
- Understand the resume is a list - make sure to drive the interview and conversation.
- Have a reactive and proactive interview.
- Be prepared to highlight your key aspects.
- Be able to shape your narrative and asked questions about the company while staying authentic.
- Come with questions to make it a conversation.

Employers are looking for people that want to work for the company not the job.
Is there a war for talent? It’s a very favorable market for talent right now.
Companies are trying to be the company that people want to join and understand that not all candidates are going to have 100% of the skills that are being looked for in a candidate.
Candidates must show up as their authentic self.
Employees own their development and the company and their manager are there to support the individual. Take a risk and it might change!

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