Training Technologists to be Storytellers with Patricia Martin
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Release Date: 10/17/2019
Building A Business And The Power Of Stories
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Episode: Building a Business And The Power Of Stories Guests: Hust Williamson, Mary Scott Jameson and Hodges Markwalter Welcome to another episode of What’s Your Story where we host in depth conversations with business leaders to explore how they use storytelling to engage their audiences. Taking on the journey of entrepreneurship is not an easy feat and it’s not for the faint of heart. It takes passion behind your product or service and quite a bit of gusto on how you deliver your messages to investors and potential customers. And today, we have two entrepreneurs joining us: Mary Scot...
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Reigniting Ideas & Strategies with Teams with Keith Wilmot
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
It’s safe to say we all wish we could wake up every day and bring everything we have to the roles we’re in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that. So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn’t easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible. Unless you’ve spent time with Keith Wilmot. In our latest episode of What’s Your Story, Sally talks with Keith about how his agency, , helps leaders...
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Talent, Data & People - The Strategic CHRO with Kim Sullivan
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
We all faced new dynamics and uncharted waters as managers and leaders navigating a pandemic, social unrest and different ways of working. But if you considered the corporate role that felt the most impact, the CHRO, Chief Human Resources Officer, would rank high in terms of the toughest leadership positions over the last few years. And that's why this episode is so timely. In this episode, Sally talks to Kim Sullivan, who has been an HR leader for three global companies and a CHRO for more than six years which means pre-pandemic, post-pandemic and during the pandemic, giving her great...
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Getting Down to Business with Kim Wilson of Lucy's Market
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Small businesses have gotten a lot of visibility over the last two years. As the world slowed down and dealt with a pandemic, we were more aware of the businesses on the corner that weren’t focused on five-year plans but were focused on next months’ payroll to survive. It brought front and center a look at how small businesses work and interestingly, as the world reset, it seemed to inspire a whole new culture of entrepreneurs and people who’d like to be their own boss. But running a small business isn’t for the faint of heart. As the last two years have proven, the safety net looks...
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Resetting & Reducing Social Distance with Karen Riddell
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Social distancing is a term that took hold during the pandemic as a descriptive way of creating boundaries from each other. But after two years of distancing and now going back to offices and social settings with colleagues and friends, social distance may take on new meaning. At a minimum, the re-engagement in groups feels awkward at first. We’ve forgotten some of the social norms and feel a little rusty at small talk. In a corporate setting, we realize that Zoom calls didn’t allow for much of a relationship with colleagues. So, we aren’t quickly at ease as a member of the team. Virtual...
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The Mastery of Skills with Kenny Selmon
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Every day, we talk to people about practice. And we explain that to become effective at communication, you have to work at becoming good at it. And we define mastery of a skill as those who become so good at a skill that you can count on their performance and outcome consistently. And once you begin to talk about performance and outcomes, it’s easy to draw a parallel between mastery of a skill like communication and mastery of sports like the Olympics. And that’s what we’re going to do for you on this podcast: connect the concepts of practice, mastery and outcomes. And accentuate...
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The Art of Coaching - How to Choose the Right Coach with Francie Schulwolf
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
In the last year, millions of workers took early retirement, which created a band of less-experienced managers and leaders in most companies. It’s a great career opportunity and accelerated promotions for several managers. But it also pushes a less-experienced leader to learn how to drive while the car is moving, and it can create risks within a company when someone is leading who doesn’t have a bank of experiences to draw on. That’s why coaching is a hot commodity. A Coach becomes a trusted advisor to a new leader. A good Coach becomes a sounding board… and a confidante. A good Coach...
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The Big Pitch with Rachel Spasser
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
This episode's topic is The Big Pitch. And it’s a discussion of one of the most important presentations you may ever give. It has a definitive and measurable impact. It’s rarely shared with a large audience. And while the audience may be small, they are a critical one. Because their interest and reaction to the presentation may change the future of a company. And in fact, that’s actually the point. Today, we’re going to talk about “pitch” presentations. Those opportunities when a start-up, mid-size or even a large corporation wants to be acquired. The Big Pitch is a different kind...
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Disrupted! A Talent Acquisition Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
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Disrupted! A Talent Development Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
info_outlineOn today’s episode, we’re speaking with Patricia Martin of Cox Communications about the importance of effective storytelling and communication among technologists. Patricia also shares some insight into the impact good leaders can have on inspiring others.
More About Patricia Martin
Patricia Martin joined Cox Communications in 2005. In her time there, she has led several key initiatives at Cox, including the creation of the first national team of virtual construction estimators and Cox’s first-generation Video Back Office National Center of Excellence. Martin oversees the Network Operations Centers and Tier II support teams for both Residential and Cox Business support models. In 2017, Martin streamlined the Service Assurance NOC to one operating model with two locations, Atlanta and Phoenix. She synchronized national teams and subject matter experts toward improving customers’ experience and set a new road map within the company for other functions to emulate.
Martin is a graduate of the University of Oklahoma and of the WICT Betsy Magness Leadership Institute. She has been recognized by Women in Cable Technology (WICT) and CableFax for her leadership skills, her ability to drive results, her unwavering commitment to her team and customers, and the positive changes she has delivered at Cox Communications.
Show Highlights
- What is Technology Service Assurance? How do you successfully keep multiple platforms operating while knowing who is the right technologist to contact?
- PIR - Post Instant Report- It’s important to communicate with your customer base letting them know what occurred and how it won’t happen again.
- How does a team communicate internally to non-technical audiences when they are facing a challenge?
- Why is it important to be a good storyteller especially during budgeting time?
- How do you build confidence in your technologist through storytelling? Focus on the issue, and leave the details for others who will understand.
- What is the importance of developing a structure to share information? Consistency in how you deliver your message in a technology world is extremely important.
- Why is communication important when leading an organization? People who are great communicators will be great management and directors.
- How do you establish a connection with an audience? Make sure your message meets people where they are. Set them up with a storyline to help people digest it and explain the reason of “why”.
- How can using stories help lessen the blow of a big change for employees? Helping people understand why tough decisions were made allows them to see that it was something happening with them and not to them.
- Why is it important for leadership to tell stories and be vulnerable? People want to know who they work for. Listeners connect to stories on challenges and disappointments, they want to see the journey.
- Connect with people as a leader, because that is what people will remember.
- What makes a good leader? Vision, strategy, empathy, and a backbone of steel.