Engaging Employees with Experiences with Tim Minahan of Citrix
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Release Date: 03/19/2019
Building A Business And The Power Of Stories
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Episode: Building a Business And The Power Of Stories Guests: Hust Williamson, Mary Scott Jameson and Hodges Markwalter Welcome to another episode of What’s Your Story where we host in depth conversations with business leaders to explore how they use storytelling to engage their audiences. Taking on the journey of entrepreneurship is not an easy feat and it’s not for the faint of heart. It takes passion behind your product or service and quite a bit of gusto on how you deliver your messages to investors and potential customers. And today, we have two entrepreneurs joining us: Mary Scot...
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Reigniting Ideas & Strategies with Teams with Keith Wilmot
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
It’s safe to say we all wish we could wake up every day and bring everything we have to the roles we’re in. Each day would be a new day, every agenda a clean slate. But the reality is that many of us are in roles that are a little messier than that. So messy in fact that getting to new ideas or exploring an out-of-the-box concept isn’t easy. In fact, with a pile of problems and challenges in our every day, new ideas can feel impossible. Unless you’ve spent time with Keith Wilmot. In our latest episode of What’s Your Story, Sally talks with Keith about how his agency, , helps leaders...
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Talent, Data & People - The Strategic CHRO with Kim Sullivan
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
We all faced new dynamics and uncharted waters as managers and leaders navigating a pandemic, social unrest and different ways of working. But if you considered the corporate role that felt the most impact, the CHRO, Chief Human Resources Officer, would rank high in terms of the toughest leadership positions over the last few years. And that's why this episode is so timely. In this episode, Sally talks to Kim Sullivan, who has been an HR leader for three global companies and a CHRO for more than six years which means pre-pandemic, post-pandemic and during the pandemic, giving her great...
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Getting Down to Business with Kim Wilson of Lucy's Market
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Small businesses have gotten a lot of visibility over the last two years. As the world slowed down and dealt with a pandemic, we were more aware of the businesses on the corner that weren’t focused on five-year plans but were focused on next months’ payroll to survive. It brought front and center a look at how small businesses work and interestingly, as the world reset, it seemed to inspire a whole new culture of entrepreneurs and people who’d like to be their own boss. But running a small business isn’t for the faint of heart. As the last two years have proven, the safety net looks...
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Resetting & Reducing Social Distance with Karen Riddell
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Social distancing is a term that took hold during the pandemic as a descriptive way of creating boundaries from each other. But after two years of distancing and now going back to offices and social settings with colleagues and friends, social distance may take on new meaning. At a minimum, the re-engagement in groups feels awkward at first. We’ve forgotten some of the social norms and feel a little rusty at small talk. In a corporate setting, we realize that Zoom calls didn’t allow for much of a relationship with colleagues. So, we aren’t quickly at ease as a member of the team. Virtual...
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The Mastery of Skills with Kenny Selmon
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Every day, we talk to people about practice. And we explain that to become effective at communication, you have to work at becoming good at it. And we define mastery of a skill as those who become so good at a skill that you can count on their performance and outcome consistently. And once you begin to talk about performance and outcomes, it’s easy to draw a parallel between mastery of a skill like communication and mastery of sports like the Olympics. And that’s what we’re going to do for you on this podcast: connect the concepts of practice, mastery and outcomes. And accentuate...
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The Art of Coaching - How to Choose the Right Coach with Francie Schulwolf
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
In the last year, millions of workers took early retirement, which created a band of less-experienced managers and leaders in most companies. It’s a great career opportunity and accelerated promotions for several managers. But it also pushes a less-experienced leader to learn how to drive while the car is moving, and it can create risks within a company when someone is leading who doesn’t have a bank of experiences to draw on. That’s why coaching is a hot commodity. A Coach becomes a trusted advisor to a new leader. A good Coach becomes a sounding board… and a confidante. A good Coach...
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The Big Pitch with Rachel Spasser
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
This episode's topic is The Big Pitch. And it’s a discussion of one of the most important presentations you may ever give. It has a definitive and measurable impact. It’s rarely shared with a large audience. And while the audience may be small, they are a critical one. Because their interest and reaction to the presentation may change the future of a company. And in fact, that’s actually the point. Today, we’re going to talk about “pitch” presentations. Those opportunities when a start-up, mid-size or even a large corporation wants to be acquired. The Big Pitch is a different kind...
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Disrupted! A Talent Acquisition Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
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Disrupted! A Talent Development Perspective
What's Your Story: How Leaders Tell Stories to Influence and Connect with Audiences
Disruption happens every day across the corporate world. As employees, we experience reorgs, layoffs and acquisitions, and as disrupters ourselves we move cross country, chase ideas and challenge norms. But amidst all the disruption we all experience, some of us seem to thrive in times of turmoil. These are the communicators who have mastered the two secret arts hidden within corporate disruption: learning how to establish a compelling brand and build an intriguing career narrative. They are skills that take time to perfect, but they’re the differentiator factors between those who are cast...
info_outlineWe all accept what we’ve been told about the generic marketing and sales cycle, but should we? Why are stories and experiences just as important, if not more important, to sell than your product? How do you stand out in today’s saturated world, and how much do the experiences of your employees impact your customers? Today, we’ll find out all of this and more with our special guest, Tim Minahan.
Tim Minahan is the Executive Vice President, Business Strategy And Chief Marketing Officer (CMO) at Citrix where he has a proactive role in helping to drive focused strategic initiatives and the company’s overall business strategy. In addition, he leads global marketing strategy and operations for the company’s vision of securely delivering the world’s most important apps and data to enable people and businesses to work better.
A technology industry veteran who specializes in defining new markets and positioning companies to own them, Minahan has served in a broad range of business leadership roles at leading enterprise software, cloud, and services firms. He most recently spearheaded SAP’s successful transition to the cloud as CMO of the company’s Cloud and Line of Business unit. Minahan joined SAP when the company acquired Ariba, where he was SVP of Business Network Strategy and global CMO.
At Ariba, Minahan led the commercial strategy for the Ariba Network, the world’s largest and most global business network, and oversaw the design and execution of go-to-market programs and marketing initiatives to fuel its growth as a leading cloud company. Previously, Minahan was senior vice president of marketing at Procuri Inc., where he helped drive the company’s strategic direction and emergence as one of the fastest growing Software as a Service (SaaS) application providers. He also served as chief services and research officer at Aberdeen Group, a leading independent market research firm, and held several leadership roles at Reed Business Information.
Minahan is on the board of Made in a Free World, a non-profit technology company that is using the power of networks and big data to detect and mitigate forced labor from global supply chains. He holds a bachelor’s degree from Boston College and completed the CMO Program at Northwestern University, Kellogg School of Management.
Find out more about Tim Minahan and learn his tricks for telling engaging and useful stories on today’s podcast episode, “Why You Should Sell a Story and an Experience, Not Just a Product With Tim Minahan of Citrix.”
- Why is the current model of business not working? How great is the shortage of mid and high-level talent going to be in 2020? Why don’t centralized work hubs work? Tim explains why you need to be able to develop the talent you have with new skills, even though the majority of talent you do have is largely disengaged at work.
- Why are employees so frustrated at work? Why are we using so many applications, yet utilizing only 10-15% of their functionality?
- Experience, balance, and choice—how does a company provide a superior experience for employees and customers, balance it with an increasing need for security, and do all of this without limiting employee choice of cloud, device, etc.?
- What stories make their way back to Tim, verifying their function? What stories are most compelling, and why must it reach beyond the generic—faster / better / cheaper / simpler?
- The CIO & CHRO must engage in a true partnership in order to create a solution via the convergence of three things: digital workspace, physical workplace, and culture. What tools do employees use? Is there openness and collaboration but still room for privacy and mindfulness?
- How does Tim leverage customer stories in order to illustrate his story? Tim brings to life what he does through a story about Red Bull’s Formula One racing and their use of Citrix.