650. Email Marketing Like A Pro

“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.”

-David Hoffman

How to Use Email Marketing Like A Pro!

“ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us!

Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager. 

Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.

(David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.)

In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic.

David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?-  [00:25:00]

[00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman.

[00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.