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661. Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake! show art 661. Hiring for The HVAC, Plumbing & Electrical Trades Is A Piece of Cake!

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

Service businesses are always going to be looking for great, new employees to join their teams… but to find the best candidates for the position(s) you’re looking to fill, you must have a strategy in place.    But what kind of strategy? Ultimately, it’s a recruitment marketing strategy. You want to market your service business and all the benefits that come with working for you so that you can hire the BEST top talent you can find.   Meet Ryan Englin, a Core Fit Hiring™ Coach, Recruitment Marketing Partner, and CEO of Core Matters, a marketing agency whose mission is to...

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660. Break Free From Your Email's Inbox with Yaro Starak show art 660. Break Free From Your Email's Inbox with Yaro Starak

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

"Breaking free from email was one of the most important steps I made as an entrepreneur. Now I want to help spread the word about InboxDone so more entrepreneurs can experience the same freedom." - Yaro Starak, Founder & CMO Today we're excited to have Yaro Starak on the Service Business Mastery podcast. Yaro runs a fantastic on entrepreneurship and also owns a lot of companies. Join Tersh Blissett and his co-host as they talk with Yaro Starak (Founder & CMO of INBOXDONE) about how INBOXDONE was created, who it helps, and then the kinds of tips and support we can use to manage our email...

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659. How to Increase Your Technician’s Efficiency in 20 Minutes show art 659. How to Increase Your Technician’s Efficiency in 20 Minutes

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

In this episode, Billy is going to dive deep into job efficiency and how we can work to make our businesses 100% efficient through software and automation! You surely don’t want to miss this show!   Sera is all about time and efficiency! [00:04:00] “And efficiency will allow you to offset these price increases because a large portion of the money spent on running these businesses is spent on inefficiencies, redundancy, and other such things. That is, after all, what Sera is all about. Isn't it about time? And if we can reduce everyone's time while increasing their efficiency,...

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658. Efficiently Route Your HVAC & Plumbing Home Service Business Technicians show art 658. Efficiently Route Your HVAC & Plumbing Home Service Business Technicians

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

Get everything you need to stop wasting leads and boost your booking with .   “The US on-demand home services sector currently stands at $600 billion. It has shown a steadfast growth during the pandemic and is projected to grow at a CAGR of 49% by 2021. Do you have the workflow methods in place to keep up?” Robert Ducharme,CEO Routezilla Software Corp. How Great is Your Schedule Routing? Do you put much thought into the routes your service technicians take when they are going from job to job do your techs ever drive past each other while giving each other the one-finger wave?!? ...

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657. Leverage Gen-Z Talent in Your HVAC Contractor Business with Hannah Williams show art 657. Leverage Gen-Z Talent in Your HVAC Contractor Business with Hannah Williams

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

In this new digital age, you might feel lost when it comes to finding, recruiting, hiring, and retaining Gen Z employees… and that makes sense! They’re totally different from Millennials, but they come with a whole new, very powerful set of strengths your business could benefit from. So, here’s everything you need to know about engaging Gen Z employees as a home service or trades company in 2022.   Meet Hannah Grady Williams (), The Gen Z CEO Advisor () and author of “A Leader’s Guide to Unlocking Gen Z: Insider Strategies to Empower Your Team” (). As a Gen Z’r, Hannah has...

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656. Jennifer Clements' Story Mental Health Awareness and What it Means for Families show art 656. Jennifer Clements' Story Mental Health Awareness and What it Means for Families

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

According to a study from the National Institute of Mental Health, 72% of entrepreneurs are directly or indirectly affected by mental health issues compared to just 48% of non-entrepreneurs. But maintaining your mental health while keeping your business running doesn't have to be a burden you carry on your own.   Meet Jennifer Wells (), Co-Owner of Clements Electric in Texas and Founder of League of Contractors (). Jennifer knows how hard entrepreneurship (and life in general) can be on one’s mental health… that’s why she started League of Contractors! League of Contractors was...

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655. Let's Talk Home Service Business Branding with Thaddeus & Evan show art 655. Let's Talk Home Service Business Branding with Thaddeus & Evan

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

Hey, we're back with another interesting and fun episode for you!  If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy' will help strengthen what has already been done right! Do you want to improve your marketing strategy and get better results? No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing. Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk...

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654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget show art 654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like?   Questions like these are the reason we brought two awesome guests to our show today: & Johnny Wenzel, Digital Marketing experts from Service Titan!   Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her...

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653. Know your numbers before Summer Hits w Jim Kruspe show art 653. Know your numbers before Summer Hits w Jim Kruspe

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

Know your numbers before Summer Hits w Jim Kruspe  Episode Overview Is your business thriving, or are you just getting by? How would you even know if you do not know your numbers? You need not worry because your favorite Service Business Mastery Podcast is back with a topic that is crucial yet rarely discussed- "Know Your Numbers and How to Do Right Pricing”! Your PRICING is the most foundational element of your Business, and having a clear idea of your pricing strategy and profit margins (Gross / Net) will allow you to pivot quickly when your business slows down or spikes when demand...

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651. What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians show art 651. What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians

Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry

What Are The Best Uniform For Your HVAC, Plumbing, & Electrical Technicians Episode Overview “Product assortments that are built for the unique roles of your trade” HVAC Technician uniforms- What’s trending? Here we are with another exciting podcast episode for you that you definitely won't want to miss This episode will be both entertaining and helpful as Chris Walker shares some great tips on how to select the comforting yet stylish uniform when at work and slay the day like a boss. Join Tersh Blissett and his co-host as they sit with senior director of sales from Carhartt Company...

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More Episodes

“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.”

-David Hoffman

How to Use Email Marketing Like A Pro!

ServiceTitan Marketing Pro helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us!

Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager. 

Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.

(David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.)

In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic.

David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?-  [00:25:00]

[00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman.

[00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.