TikTok Strategy for Contractors to Build Authority & Drive Organic Leads without Ads with Jen McKee

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Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

 

In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch talk with Jen McKee at Epic 2025 in Orlando Florida. Jen is the owner of Kee Hart Marketing, a social media agency focused on helping home service businesses grow. Jen shares her journey from starting her own agency to becoming a leader in social media marketing for the trades industry. She explains how passion, consistency, and understanding the platform are crucial to success. Jen also discusses the importance of building a strong personal brand, adapting to different markets, and overcoming challenges in business. Learn how dedication and creativity can lead to long-term growth and fulfillment in your business.

 

In this episode, here's what you can expect to learn: 

1. How Jen transitioned from running a social media agency to helping home service businesses grow.

2. Why passion, consistency, and understanding your platform are key to success.

3. The importance of building a personal brand and adapting to different markets.

4. How to overcome challenges in social media marketing and business.

5. Ways creativity and perseverance can lead to long-term growth and fulfillment in your business.

 

Timestamps ⏰

[00:00] - Recap

[02:05] - Jen's Social Media Agency & Trade Focus

[03:25] - Early TikTok Success with a Client

[04:52] - Algorithm Changes & User Control

[08:26] - Why Native Content Beats Ads on TikTok

[10:28] - TikTok Shop & Influencer Marketing

[12:42] - Key Social Media Metrics to Track

[13:50] - Building an Email List from Social Media

[16:50] - The Critical Importance of Video Hooks

[20:15] - Case Study: A Viral TikTok Video

[21:08] - Handling Trolls & Negative Comments

[23:28] - Engagement is the #1 Metric

[26:14] - Recovering from Poor Content Performance

[31:12] - Derek's Viral HVAC Content Strategy

[34:48] - The Journey to Consistent Content Success

[38:34] - Recommended Tools & Batch Creation

[39:50] - Scheduling vs. Native Posting Strategy

[45:45] - Personal vs. Business Branding Online

[50:35] - How Personal Content Builds Connection

[56:08] - How to Connect with Jen McKee

If you found this conversation with Jen McKee helpful, please leave us a review (5 stars would be greatly appreciated 😉).


Links & References:

 

LinkedIn: Jen McKee

Website: Kee Hart Marketing

Facebook: Jen McKee

Instagram: keehartmarketing

TikTok: Marketing4PlumbersHVAC

Youtube: The Kee to Growth Podcast

 

This episode is kindly sponsored by:

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• priceguide

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

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• IfTTT

• Zyra Talk