Scaling Your Home Service Business with Jen McKee
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 02/11/2026
Scaling Your Home Service Business with Jen McKee
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like...
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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn’s disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner...
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What Homeowners Actually Want From Contractors
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
If you’re in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with “Hey, my system isn’t working,” this episode of SBM, “What Homeowners Actually Want” with Zachary Dearing, co-founder of Mantel, breaks down real homeowner insights pulled directly from Mantel’s survey data. The conversation translates the findings of the Mantel's survey "Homeowner Shopping Attitudes Report 2025" (https://www.usemantel.com/survey) into practical takeaways, making it a cheat sheet into how homeowners think, choose, and spend. Here’s why you should listen,...
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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: In this episode of the Service Business Mastery Podcast, we sat down for an insightful discussion with Justin Deese, host of the Freedom Blueprint podcast and creator of the Service Manager Academy. We talked about how to turn top technicians into effective service managers. Here’s what we cover in this episode: Common mistakes we see when promoting technicians to managers How to set boundaries with coworkers, friends, and...
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Google vs ChatGPT in Local Search and What Actually Ranks in 2026 with Darren Shaw
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Darren Shaw. He is the founder of Whitespark, a company specializing in local SEO software and services, and a recognized local SEO educator with more than 45,000...
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2025 Recap for Service Business Owners to Learn Real Growth Wins and Apply Them in 2026
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett, Co-Founder & Chief Experience Officer at Trade Automation Pros, CEO of Service Emperor, Co-Host & Founder of Service Business Mastery Podcast, and Josh Crouch, Founder of Relentless Digital Marketing...
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Missed Calls in HVAC for Contractors to Stop Killing Growth by Fixing Operations - Crystal Williams
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Crystal Williams at AHR Expo 2025. She is the Co-Founder of Lemon Seed Marketing, Marketing Strategist at McWilliams Heating, Cooling, and Plumbing & Co-Host of From The...
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Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - __________________________________________ Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode of the Service Business Mastery podcast, Tersh Blissett & Josh Crouch chat with Danica Patrick, Race Car Driver, Host of the Pretty Intense Podcast, an Entrepreneur, and Motivational Speaker at Service World Expo. She shares how she transitioned from a successful racing career to building her own business ventures....
info_outlineScaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust.
In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market.
Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought.
They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth.
If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need.
What You Will Learn in This Episode
• Why video is one of the biggest marketing advantages in home services right now
• How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube
• The simple checklist that helps your videos show up in search
• Why your social media bio must clearly say what you do and where you do it
• How to scale with profits, not just revenue
• Why every owner should be building a business asset, not just a job
• The real value of conferences, networking, and being vulnerable in the right rooms
• Why you should seek advice from contractors who have actually done the thing
• How to build your presence as a leader, brand, and business in your market
Timestamps
00:00 Google is indexing all your videos now
03:10 Who Jen McKee is and what Kee Hart Marketing does
04:03 The Growth Experience conference (profits, people, presence)
10:55 Why great conferences avoid sales pitches
15:53 Why contractors should learn marketing from contractors
24:05 The mindset of continuous growth and not settling
25:17 Build an asset, not a job
26:34 The real value of conferences is your network
30:36 Stop having imposter syndrome (everyone has value)
36:16 Should contractors use AI for content?
43:18 How to get your videos indexed by Google right now
48:22 The Growth Experience details and how to get tickets
Follow the Host and Guest
Tersh Blissett: https://www.linkedin.com/in/tershblissett/
Josh Crouch: https://www.linkedin.com/in/josh-crouch/
Jen McKee: https://www.linkedin.com/in/jen-mckee-72114824/
Kee Hart Marketing: https://keehartmarketing.com/
Kee to Growth Podcast: https://www.youtube.com/@KeetoGrowthPodcast
Connect with Us
• LinkedIn - https://www.linkedin.com/company/service-business-mastery
• TikTok - https://www.tiktok.com/@servicebusinessmastery
• Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast
• Instagram - https://www.instagram.com/servicebusinessmasterypodcast
👉 Enroll Today - https://bit.ly/3CZTDte