SPOS #965 – Tom Asacker On The Psychology Of Desire And Human Behavior

Welcome to episode #965 of Six Pixels of Separation - The ThinkersOne Podcast.

Tom Asacker has been challenging my thinking for years, ever since we first connected in the mid-2000s when his book, A Clear Eye For Branding, offered a fresh perspective on marketing and branding. Over the years, Tom has continued to push boundaries, diving into the intersection of belief, behavior, and what truly drives us. His latest book, Unwinding Want - Using Your Mind To Escape Your Thoughts, is a natural progression of his work, building on the insights he explored in earlier books like The Business Of Belief, Sandbox Wisdom, I Am Keats, and Your Brain On Story. In this conversation, Tom and I delved deep into the paradox of desire - how what we think we want often reflects our conditioning rather than our true selves. We discussed how marketers manipulate emotions, the societal constructs that shape our decisions, and the role of personal agency in breaking free from unconscious patterns. Tom shares profound insights about the human experience, such as how recognizing our conditioning can help us make more authentic choices and how the pursuit of comfort can sometimes rob us of meaningful experiences. He also touched on how AI mimics the human mind’s patterns, creating an eerie reflection of our own thought loops. What I’ve always appreciated about Tom is his ability to merge intellectual rigor with practical wisdom, challenging us to reexamine not just what we want but why we want it. If you’ve ever found yourself questioning whether the life you’re living is truly your own, this episode - and Tom’s work - might just give you the tools to find out. This is a great discussion to kick off 2025 (Happy New Year!). Enjoy the conversation!

• Running time: 1:12:22.
• Hello from beautiful Montreal.
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• ...or on Twitter.
• Here is my conversation with Tom Asacker.
• Unwinding Want - Using Your Mind To Escape Your Thoughts.
• A Clear Eye For Branding.
• The Business Of Belief.
• Sandbox Wisdom.
• I Am Keats.
• Your Brain On Story.
• Check out Tom’s amazing Substack.
• Follow Tom on LinkedIn.
• This week's music: David Usher 'St. Lawrence River'.

Chapters:

(00:00) - Exploring the Intersection of Marketing and Psychology.
(02:51) - The Insight Behind Unwinding Want.
(06:00) - Understanding Human Behavior and Conditioning.
(09:00) - The Role of Marketing in Shaping Desires.
(12:00) - Artificial Intelligence and Emotional Connection.
(14:53) - The Limitations of AI in Guiding Human Life.
(18:07) - The Impact of Conditioning on Life Choices.
(20:51) - Navigating the Pursuit of Authenticity.
(23:55) - The Influence of Society on Personal Desires.
(27:08) - The Future of Human Connection and AI.
(29:59) - Reflections on Scarcity and Abundance in Society.
(37:20) - Exploring Reality and Perception.
(40:09) - The Concept of Moloch and Its Implications.
(44:13) - The Divisive Nature of Beliefs.
(49:52) - Navigating Systemic Challenges and Personal Agency.
(53:58) - The Role of Nonconformity in Personal Growth.
(59:49) - Understanding the Marketplace of Wants.
(01:03:02) - The Importance of Relationships in Life.
(01:06:50) - Embracing Change and Curiosity.