How to Stage a Real Estate Listing With AI w/ Joshua Lamerton & Kellan Stephens of Proptexx
Release Date: 08/13/2024
Crabs in a Barrel: The Mindset Keeping You From Earning More
Social Selling Made Simple
If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing. I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine. That “crabs in a barrel” mindset will keep you small, stuck, and exhausted. Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us...
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One License, Five Hustles: How I Made Real Estate Pay in Every Way
Social Selling Made Simple
A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right. If you’re a great agent, you’re doing way more than unlocking doors and writing offers. You’ve got skills that can help you stand out and stack your income. In today’s market, the old playbook won’t cut it. Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind. It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your...
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How to Use Gift Funds and Grants to Prove Your Value to Buyers
Social Selling Made Simple
In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid. With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value. And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal? I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right...
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Reverse Down Payment Assistance: The Value Proposition No One Is Talking About
Social Selling Made Simple
Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table? What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance. This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer. In this...
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The Hottest New AI Tools Real Estate Agents Should Be Using w/ Katie Lance
Social Selling Made Simple
On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses. From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started. AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach. So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses...
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LinkedIn + ChatGPT = Your Ultimate Real Estate Growth Hack w/ Deborrah Ashley
Social Selling Made Simple
Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it? Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier. And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities. Combining...
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Sell Homes and Originate Loans: How to Become a One-Stop-Shop Real Estate Pro w/ Teresa Grobecker
Social Selling Made Simple
It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production! Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link? Here’s the...
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Want More LinkedIn Leads? Here's How AI Can Make It Happen w/ Celeste Yamile
Social Selling Made Simple
Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not. No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of...
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The $20K Secret: How to Make Six-Figures With Anointed Listings
Social Selling Made Simple
In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers. What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings! Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures. In this episode, I share...
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Want to Help Buyers? Here’s How to Get Them Up to $31,500 for a Down Payment w/ Johnita Herndon
Social Selling Made Simple
No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase. Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers. This is a great way to put the wealth vehicle that is real estate in motion, and help more people...
info_outlineIt’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton
Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws.
That’s why staging is so powerful.
The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible.
With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.
What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.
Three Things You’ll Learn In This Episode
- Turn your website into a lead-generating machine
As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?
- Transform the home-buying experience
The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?
- How to stage a home without buying furniture
People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem?
Guest Bio
Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.
For more information, head to https://www.proptexx.com/ or send an email to [email protected] or [email protected].
Host Bio
Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.
Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.
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