The CRO Perspective: Growing FreightTech Sales with Ryan Sullivan
The Logistics of Logistics Podcast
Release Date: 07/03/2024
Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges with Michael Needham
The Logistics of Logistics Podcast
In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, and , a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing,...
info_outline
REPOST: The Revenue Engine with Kara Smith Brown
The Logistics of Logistics Podcast
and discuss the revenue engine. Kara is the Founder and CRO of , the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key...
info_outline
Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions with Mike Ernst
The Logistics of Logistics Podcast
In “Beyond LTL & Truckload: The Expedite All Approach to Smaller Truck Solutions”, and , the President of Expedite All, discuss how specialized small truck solutions, spearheaded by networks like Expedite All, deliver efficient, on-demand transportation for time-critical shipments, leveraging cargo vans, box trucks, and straight trucks to bypass the limitations of traditional LTL and Truckload. About Mike Ernst , President of Expedite All, brings over 25 years of experience in the logistics industry to the company. He has held leadership roles such as Vice President of...
info_outline
U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping with Lauren Beagen
The Logistics of Logistics Podcast
In “U.S. Maritime Modernization: Policy Driven Changes in Ocean Shipping”, and , the Founder of Squall Strategies and The Maritime Professor, discuss how recent U.S. policies, like OSRA 2022 and strategic efforts to move supply chains from China, are significantly reshaping the ocean shipping industry. About Lauren Beagen is a seasoned maritime attorney and the founder of and . Ms. Beagen is often called on for her industry expertise by notable trade networks, including features on CNBC and FreightWaves. has extensive experience in oceanborne commerce...
info_outline
2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty with Seth Clevenger
The Logistics of Logistics Podcast
In “2025's Top 100 3PLs: How Logistics Giants are Confronting Uncertainty”, and , Managing Editor of Features and Multimedia at Transport Topics, discuss the Top 100 logistics companies, 2024 performance, changes to the list, and the trends impacting the industry. About Seth Clevenger Seth Clevenger is managing editor of features and multimedia at Transport Topics. He plans, writes and edits news features for Transport Topics’ weekly newspaper, supplemental publications and . He also creates video and audio content for Transport Topics’ webcasts, podcasts and radio...
info_outline
REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella
The Logistics of Logistics Podcast
and discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of , where they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. About Felipe Capella Co-founder and CEO of , a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development...
info_outline
REPOST: Beyond the Yard: How Velostics Streamlines Scheduling
The Logistics of Logistics Podcast
and discuss beyond the yard - how Velostics streamlines scheduling. Gaurav is the Founder and CEO of , a company on a mission to revolutionize the logistics landscape. Summary: Beyond the Yard: How Velostics Streamlines Scheduling In this podcast, Gaurav Khandelwal, CEO of Velostics, discusses how their cloud-based logistics software automates scheduling and streamlines processes for shippers, carriers, and logistics providers. Velostics aims to eliminate manual scheduling, reduce friction in the handoff process, and provide user-friendly tools for better...
info_outline
The 5 Failures of Final Mile with Jason Burns
The Logistics of Logistics Podcast
In “The 5 Failures of Final Mile,” and , Host of Last2First Podcast and Insurance Producer at CUI Agency, discuss the common mistakes that final mile companies make. About Jason Burns is a native of New Orleans and a passionate business leader in the final mile transportation industry. He is a 2006 graduate of Vanderbilt University where he was a SEC Academic Honor Roll student-athlete in football and selected as the recipient of the Head Coach’s Dedication Award. After beginning his professional career in the parking industry, Jason returned to his hometown to assume a...
info_outline
TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud with Chris Burroughs
The Logistics of Logistics Podcast
In "TIA Unpacks Freight: Tariffs, Trust, and the Fight Against Fraud," and , President and CEO of the Transportation Intermediaries Association (TIA), dive into key industry topics. About Chris Burroughs is the President and CEO of the Transportation Intermediaries Association (TIA), a position he assumed in November 2024. With over 14 years at TIA, he previously served as Vice President of Government Affairs, overseeing legislative and regulatory efforts before Congress and federal agencies. Before joining TIA, Burroughs gained valuable experience on Capitol Hill, working for the House...
info_outline
RocketFuel: Fintech for Fulfillment with Braden DiCristofano
The Logistics of Logistics Podcast
and discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. About Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the...
info_outlineRyan Sullivan and Joe Lynch discuss the CRO perspective - growing freighttech sales. Ryan is the CEO and Founder of Ratchet Ventures, a fractional CRO firm specializing in the logistics and freighttech space.
Summary: The CRO Perspective: Growing FreightTech Sales
In this podcast, Ryan Sullivan, Founder of Ratchet Ventures and an experienced Chief Revenue Officer (CRO), shares his insights on growing sales in the freight tech and logistics industry. He discusses the importance of revenue management, transitioning from founder-led sales to a scalable process, and the three levers to increase sales: larger deals, more opportunities, and higher conversion rates. Ryan emphasizes understanding the ideal customer profile, building genuine relationships, and specializing in a specific niche to improve sales performance. He also addresses the challenges growing companies face in finding the right sales leadership and how fractional CRO services can help. Throughout the podcast, Ryan shares his unconventional journey and expertise in helping companies and individuals navigate the increasingly competitive supply chain technology industry.
#FreightTechSales
#RevenueGrowthStrategies
#LogisticsSalesExpertise
About Ryan Sullivan
Ryan Sullivan is the CEO & Founder of Ratchet Ventures. With over a decade of experience in supply chain tech, Ryan partners with seed to Series B companies to revamp sales strategies, optimize pipelines, and enhance forecasting. A proven leader with success at Kuebix and Tive, he specializes in transitioning from founder-led sales to scalable processes, achieving 5-10x revenue growth. As a 2x founder, 2x corporate exit, and 3-time founding sales leader, Ryan's expertise includes channel partnerships, sales playbooks, prospecting, and CRM enablement. Passionate about innovation in logistics and transportation, he actively shares industry insights on LinkedIn and is committed to transparency and authenticity in all business interactions. Based in Boston, Ryan drives growth and innovation in the supply chain industry.
About Ratchet Ventures
Ratchet Ventures, led by CEO & Founder Ryan Sullivan, empowers supply chain technology leaders to scale, secure funding, and drive profitable revenue through comprehensive growth services. With over 15 years of experience, Ryan partners with seed to Series B companies to transition from founder-led sales to scalable processes, achieving significant growth. Ratchet Ventures specializes in Fractional CRO services, strategic growth planning, and go-to-market strategies. As a 2x founder, 2x corporate exit, and 3-time founding sales leader, Ryan's expertise is instrumental in navigating startup complexities and driving innovation in the supply chain sector (Ryan Sullivan ).
Key Takeaways: The CRO Perspective: Growing FreightTech Sales
- Gain insights from a Chief Revenue Officer on growing sales in the freight tech industry.
- Learn about the importance of building relationships with customers.
- Understand the growing significance of revenue management in companies.
- Discover how to transition from founder-led sales to a scalable sales process.
- Hear about Ryan Sullivan's unconventional journey to becoming a successful tech sales leader.
- Learn three key levers to grow sales in freight tech and logistics companies.
- Understand the value of genuine expertise and personal connections in the era of AI-generated content.
Timestamps
(00:00:01) The CRO Perspective on Freight Tech Sales
(00:00:20) Fractional CRO for Early Stage Companies
(00:01:35) The Growing Importance of Revenue Management
(00:04:00) Scaling Sales Beyond Founder-Led Efforts
(00:08:05) Accidental Entrepreneur Discovers Supply Chain Tech
(00:14:18) Three Levers to Grow Freight Tech Sales
(00:16:03) Selling Larger Deals in Freight Brokerage
(00:19:34) The Value of Authentic Expertise
(00:22:17) Boost Sales Conversion Through Customer Understanding
(00:24:32) Niching Down for Higher Conversions
(00:32:34) Focusing on the Ideal Customer Profile
(00:39:35) Fractional CRO: Helping Companies Overcome Growth Barriers
(00:43:21) Fractional CRO: Driving Strategic Sales Growth
(00:47:03) Navigating Sales Leadership Challenges in Growing Companies
(00:51:48) Three Ways to Grow Freight Tech Sales
(00:52:52) Navigating Supply Chain Technology and Capital