Libsyn Directory

The CPG Supply Chain with Mike Baudendistel

Release Date: 03/18/2025

Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli

The Logistics of Logistics Podcast

and discuss unpacking cargo theft: trends and solutions. Danielle serves as Account Executive at Descartes MyCarrierPortal, the leading solution for carrier identity, onboarding, and monitoring in transportation. About Danielle Spinelli is an Account Executive at Descartes MyCarrierPortal. With a decade of experience in the logistics and transportation industry, Danielle brings a wealth of knowledge and expertise in carrier sales and vetting. Having worked as a Carrier Sales Broker for 8 years, Danielle honed a deep understanding of the supply chain and transportation landscape, building...

REPOST: Booking More Loads Using AI with Anthony Sutardja

The Logistics of Logistics Podcast

and discuss booking more loads using AI. Anthony is the CEO and co-founder of , the leading truckload capacity management platform for freight brokers. About Anthony Sutardja As CEO & co-founder of Parade, leads product vision and strategy to enable logistics service providers to work smarter and faster with modern tools. His background in artificial intelligence, big data processing, and freight brokerage enables companies partnering with Parade to accelerate digital transformation by innovating with the status quo. Prior to , Anthony worked on a small team at Uber...

Beyond The Rails and Roads: The State of Intermodal with Anne Reinke

The Logistics of Logistics Podcast

and discuss beyond the rails and roads: the state of intermodal. Anne is the President & CEO at the Intermodal Association of North America (IANA), North America's leading industry trade association representing the combined interests of the intermodal freight industry. About Anne Reinke became the Intermodal Association of North America’s third President & CEO in December of 2024. Immediately preceding her appointment at IANA, Anne was President & CEO of the Transportation Intermediaries Association for four years. Anne has a long career in transportation policy,...

Stop Selling, Start Influencing: Tom Augenthaler's Logistics Marketing Gameplan

The Logistics of Logistics Podcast

and discuss stop selling, start influencing: Tom Augenthaler's logistics marketing gameplan. Tom helps companies tell stories that make the customer the hero. Having customers and influencers talk positively about your company is one of the best ways to attract and win new business. About Tom Augenthaler is the Founder and CEO of . On the website, shares his ideas and knowledge of influencer marketing with others looking to learn about this powerful strategy. is a pioneer in the space and has been working with influencers since 2007 while with Hewlett Packard, and as a consultant...

REPOST: The Right Tech Stack for Brokers with Dave Romanchuk

The Logistics of Logistics Podcast

and discuss the right tech stack for brokers. Dave is the Director of Product Management at Revenova, the industry's exclusive provider of CRM-powered transportation management systems (TMS) for freight brokers, 3PL/4PLs, carriers and shippers. About Dave Romanchuk is the Director of Product Management at Revenova. Since joining the TMS provider in 2017, Dave has helped the company grow from fewer than 10 employees to more than 60. With Dave's vision and leadership, Revenova TMS has built out multiple modules for freight brokers and carriers, most recently the completely renovated Fleet...

The Long Haul: Battling Loneliness and Crisis in Trucking with Dr. Gina Anderson

The Logistics of Logistics Podcast

and discuss the long haul: battling loneliness and crisis in trucking. Dr. Anderson is the CEO and Co-founder of Luma Brighter Learning, a 2X INC 5000 company that was created to deliver measurably better education outcomes. About Dr. Gina Anderson is on a mission to help organizations grow their safety cultures through meaningful learning that inspires and engages employees. For more than 25 years, she has focused her attention on studying how adults best learn, consistently growing her methodology by engaging with transportation and logistics companies. Dr. Anderson is the CEO of Luma...

I Don't Know Who Needs To Hear This But... with Ryan Schreiber

The Logistics of Logistics Podcast

and discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at , the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University. Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight...

Contractor Chaos: Fixing the Last Mile's Biggest Headache with Jon Doolen

The Logistics of Logistics Podcast

and discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at that specializes in providing leadership development programs, business advisory services, and public speaking engagements. About Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting...

Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado

The Logistics of Logistics Podcast

, and discuss supply chain shock waves: strategies for survival and success. Mark is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP), a global organization dedicated to advancing the supply chain profession. John is CEO of FreightPath, an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. About John Delgado , CEO of FreightPath, leads the company with extensive expertise in business management, technology, analytics, economics, and recruitment. FreightPath is renowned for its...

The CPG Supply Chain with Mike Baudendistel

The Logistics of Logistics Podcast

and discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. About Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation...

More Episodes

Mike Baudendistel and Joe Lynch discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.

About Mike Baudendistel

Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation and equipment as a sell-side equity research analyst at Stifel. At Stifel, he had primary coverage of the railroad, rail equipment, and truck equipment sectors. His experience also touched the truckload the domestic marine sectors. He is a CFA Charterholder and is based in Dallas.

About SONAR

SONAR is dedicated to helping businesses understand and navigate the global supply chain. Our mission is to bring market intelligence and transparency to all parts of the ecosystem to yield better decision-making and performance. SONAR provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. SONAR’s price, demand and capacity data spans across all modes to allow logistics leaders to benchmark, analyze, monitor and forecast the global physical economy.

About FreightWaves

FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves’ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. FreightWaves.com, the company’s news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.

Key Takeaways: The CPG Supply Chain

The CPG (Consumer Packaged Goods) industry produces everyday items that consumers frequently buy and quickly use, like food, beverages, and household products.
Some of the larger CPG companies are:
- Nestlé: A global leader in food and beverage products.
- Procter & Gamble (P&G): Dominates the household and personal care sector.
- PepsiCo: A major player in both beverages and snack foods.
- Coca-Cola: A globally recognized beverage company.
- Unilever: Offers a wide range of food, home care, and personal care products.
- Johnson & Johnson: While having large pharmaceutical divisions, they also have a very large presence in consumer health products.
- Colgate-Palmolive: Leading in oral care, personal care, and home care.
SONAR is a high-frequency data and analytics platform that provides real-time insights into the freight market, helping businesses make informed decisions regarding supply chain management.
SONAR's NTI offers a seven-day moving average of spot rates in the U.S. for-hire, over-the-road dry van trucking market, serving as a transparent benchmark for freight pricing and market trends.
The platform delivers extensive data across various transportation modes, including truckload, less-than-truckload, intermodal, and ocean freight, enabling users to monitor supply and demand dynamics effectively.
FreightWaves is acknowledged as a leading source of freight market intelligence, having been featured in the FreightTech 25 list, which highlights the most innovative and impactful technology solutions in the freight industry.