Libsyn Directory

The CPG Supply Chain with Mike Baudendistel

Release Date: 03/18/2025

I Don't Know Who Needs To Hear This But... with Ryan Schreiber

The Logistics of Logistics Podcast

and discuss I don't know who needs to hear this but... Ryan is the Chief Growth Officer at , the leading business consulting and software development firm that exclusively serves the Transportation, Logistics and Supply Chain space. About Ryan Schreiber is the Chief Growth Officer at Metafora. Ryan was born and raised in Tampa, Florida. Ryan earned a degree in History from the University of South Florida and then a Law degree from Michigan State University. Prior to joining Metafora, Ryan worked at a variety of logistics companies and even started and exited a few tech-enabled freight...

Contractor Chaos: Fixing the Last Mile's Biggest Headache with Jon Doolen

The Logistics of Logistics Podcast

and discuss contractor chaos: fixing the last mile's biggest headache. Jon is a Strategy Leader at that specializes in providing leadership development programs, business advisory services, and public speaking engagements. About Jon Doolen is a seasoned business coach with over two decades of expertise in retail logistics, particularly specializing in final mile delivery and third-party logistics for home furnishings and luxury products. Jon's background includes extensive work with major names in the industry, where he's earned a reputation for solving toxic work environments, setting...

Supply Chain Shock Waves: Strategies for Survival and Success with Mark Baxa and John Delgado

The Logistics of Logistics Podcast

, and discuss supply chain shock waves: strategies for survival and success. Mark is the President and CEO of the Council of Supply Chain Management Professionals (CSCMP), a global organization dedicated to advancing the supply chain profession. John is CEO of FreightPath, an innovative talent firm that offers both a comprehensive learning management system and a direct candidate sourcing solution. About John Delgado , CEO of FreightPath, leads the company with extensive expertise in business management, technology, analytics, economics, and recruitment. FreightPath is renowned for its...

The CPG Supply Chain with Mike Baudendistel

The Logistics of Logistics Podcast

and discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. About Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation...

Brokers are Drowning in Accounting Work: How Denim Simplifies It with Sean Smith

The Logistics of Logistics Podcast

and discuss why brokers are drowning in accounting work: how Denim simplifies it. Sean is VP of Product at , a trusted freight factoring partner on a mission to advance the supply chain by accelerating the movement of money and data. About Sean Smith , VP of Product and Client Services at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job...

The Broker-Carrier Summit: From Conflict to Collaboration with Dan Lindsey

The Logistics of Logistics Podcast

and discuss The Broker-Carrier Summit: from conflict to collaboration. Dan is the Founder and President of the the , which will be held in Indianapolis, IN, April 28 – May 2, 2025. About Dan Lindsey is the Founder of the Broker-Carrier Summit, a conference and community designed to foster strong partnerships between freight brokers and trucking carriers, moving beyond basic transactional communication. Dan has been in the logistics industry for 23 years. He started on the docks as a preloader for UPS in 2001. Since then, he has worked as a freight broker, operations manager, business...

CargoRex: Building the Google Search of Logistics with Blythe Milligan

The Logistics of Logistics Podcast

and discuss CargoRex: building the Google search of logistics. Blythe is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a technology platform designed to unify and empower the logistics ecosystem. About Blythe Brumleve Milligan is the Founder of both Digital Dispatch (logistics marketing services) and most recently CargoRex, a tech platform aimed at connecting and empowering the logistics ecosystem. In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work...

T-Rex Prestige Worldwide: Thriving in a Down Market and Having Fun with Tyler Hildebrand

The Logistics of Logistics Podcast

and discuss T-Rex Prestige Worldwide: thriving in a down market and having fun. Tyler is CEO of Express Logistics Group, a T-Rex Prestige Worldwide company, based out of Cincinnati and Chicago. About Tyler Hildebrand is CEO of Express Logistics Group, a T-Rex Prestige Worldwide company, based out of Cincinnati and Chicago. Born and raised in southern Ohio, Tyler is the son of a cop and crime reporter who met at the scene of a homicide. After spending years in creative fields as an artist and filmmaker, and in higher education as an instructor and administrator, he found his way to the...

Farelanes: Real Time Lane Pricing for Everyone with Neal Huffman

The Logistics of Logistics Podcast

and discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. About Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the first Fiber to the...

Taking the Uncertainty and Risk Out of Freight with Erika Voss

The Logistics of Logistics Podcast

and discuss taking the uncertainty and risk out of freight. Erika is Vice President of Information Security at DAT Freight & Analytics, the largest truckload freight marketplace in North America. About Erika Voss Dr. , with over two decades of experience, has held high-level positions at companies including Capital One, Microsoft, and Amazon Web Services. Currently Vice President of Information Security at DAT Freight & Analytics, she leads the vision, strategy, and execution of advanced security protections. Recognized as a leader in her field, Erika has been honored with the CISO's...

More Episodes

Mike Baudendistel and Joe Lynch discuss the CPG supply chain. Mike is the Head of Intermodal Solutions at SONAR, the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector.

About Mike Baudendistel

Mike Baudendistel is the Head of Intermodal Solutions at SONAR, assisting with product design and supporting current and prospective data product customers. In addition, he is the showrunner for The Stockout, video podcast which focuses on CPG and retail logistics. Prior to FreightWaves, Mike covered transportation and equipment as a sell-side equity research analyst at Stifel. At Stifel, he had primary coverage of the railroad, rail equipment, and truck equipment sectors. His experience also touched the truckload the domestic marine sectors. He is a CFA Charterholder and is based in Dallas.

About SONAR

SONAR is dedicated to helping businesses understand and navigate the global supply chain. Our mission is to bring market intelligence and transparency to all parts of the ecosystem to yield better decision-making and performance. SONAR provides high-frequency data and visibility into the freight marketplace — at local, state, national and global levels. SONAR’s price, demand and capacity data spans across all modes to allow logistics leaders to benchmark, analyze, monitor and forecast the global physical economy.

About FreightWaves

FreightWaves is the leading freight intelligence provider, offering current digital intelligence and context to the freight community on a central platform. FreightWaves’ SaaS product, SONAR, is the leading freight market analytics tool and dashboard, aggregating billions of data points from hundreds of sources to provide the fastest data in the transportation and logistics sector. FreightWaves.com, the company’s news site, is the leading provider of news and commentary for the transportation and logistics space. FreightWaves also hosts conferences under Transparency and MarketWaves branding and is a co-developer of the first futures contracts dedicated to trucking spot rates.

Key Takeaways: The CPG Supply Chain

The CPG (Consumer Packaged Goods) industry produces everyday items that consumers frequently buy and quickly use, like food, beverages, and household products.
Some of the larger CPG companies are:
- Nestlé: A global leader in food and beverage products.
- Procter & Gamble (P&G): Dominates the household and personal care sector.
- PepsiCo: A major player in both beverages and snack foods.
- Coca-Cola: A globally recognized beverage company.
- Unilever: Offers a wide range of food, home care, and personal care products.
- Johnson & Johnson: While having large pharmaceutical divisions, they also have a very large presence in consumer health products.
- Colgate-Palmolive: Leading in oral care, personal care, and home care.
SONAR is a high-frequency data and analytics platform that provides real-time insights into the freight market, helping businesses make informed decisions regarding supply chain management.
SONAR's NTI offers a seven-day moving average of spot rates in the U.S. for-hire, over-the-road dry van trucking market, serving as a transparent benchmark for freight pricing and market trends.
The platform delivers extensive data across various transportation modes, including truckload, less-than-truckload, intermodal, and ocean freight, enabling users to monitor supply and demand dynamics effectively.
FreightWaves is acknowledged as a leading source of freight market intelligence, having been featured in the FreightTech 25 list, which highlights the most innovative and impactful technology solutions in the freight industry.