Blueprint for Unleashing Innovation in Thought Leadership | Maxine Mackie | 619
Release Date: 01/16/2025
Leading with Data, Scaling with Purpose | Aaron Marcum | 643
Leveraging Thought Leadership
What if your greatest business challenge could become your launchpad into thought leadership? Today, Bill Sherman sits down with , visionary behind and bestselling author of , to explore how a journey from entrepreneur to industry thought leader unfolds—often unintentionally. Aaron shares how his frustration with data gaps in the home care space led to the founding of a data analytics company and, unexpectedly, a national reputation as a thought leader. Along the way, he leveraged the insights of thinkers like Brian Tracy and Michael Gerber, and later deepened his impact through a...
info_outline
From Local Landmark to Global Platform: The Digital Evolution of the 92nd Street Y | SethPinsky | 642
Leveraging Thought Leadership
Can a 150-year-old New York City institution thrive in the digital age? , CEO of the iconic , joins us to reveal how they turned crisis into innovation. Founded to support immigrant communities, the Y evolved into a world-renowned cultural hub. Seth shares how, despite the initial shock of COVID-19 closures, the organization quickly pivoted, transforming itself into a global digital platform overnight. Discover how they scaled online to reach millions—expanding their audience far beyond Manhattan. Seth explains key lessons learned, including tapping into an international market hungry for...
info_outline
Accidental Thought Leadership: When a Minor Point Becomes a Major Movement | Ellen Joan Ford | 641
Leveraging Thought Leadership
What happens when leadership, military service, and motherhood collide with a mission for change? didn’t set out to become a thought leader—she became one by accident, driven by action. A former army officer, academic, and founder of Belonging, Autonomy and Purpose Leadership, Ellen first spoke about the challenges of working parents as a small part of a leadership talk. But that minor moment struck a nerve—and sparked a tidal wave. Strangers reached out. Stories poured in. And suddenly, Ellen was leading a movement. That movement became , a principles-based approach to workplace...
info_outline
Crafting Books that Grow Your Brand and Business | Cathy Fyock | 640
Leveraging Thought Leadership
What’s the real reason you want to write a book? If your answer doesn’t connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with , a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy. Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create opportunity,...
info_outline
Turning Industry Disruption into Thought Leadership Success | Kerim Kfuri | 639
Leveraging Thought Leadership
When the world stopped getting its stuff, why did supply chain suddenly matter? In this episode, Peter Winick speaks with , global entrepreneur, author of "," and CEO of . Kerim reveals why he stepped into thought leadership—especially when his industry became the center of public attention overnight. Kerim discusses how the COVID-19 pandemic exposed significant gaps and misunderstandings about supply chain processes. He shares insights into why investing in thought leadership provided not just visibility but also credibility, distinguishing his company from competitors who focused solely on...
info_outline
Breaking Through the Noise: Targeted Thought Leadership That Drives Results | Paige Velasquez Budde | 638
Leveraging Thought Leadership
Are you spending your resources wisely to amplify your thought leadership—or just making noise? In today's fast-paced marketplace, standing out from the crowd is tougher than ever. Peter Winick is joined by , CEO at , one of Austin's fastest-growing agencies specializing in building people-driven brands. Paige shares insights from her extensive experience working with top global thought leaders and brands. Discover why your personal brand matters even more than your corporate identity. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B...
info_outline
How Reluctant Thought Leaders Can Amplify Their Impact | Christina Wedgwood | 637
Leveraging Thought Leadership
Does thought leadership belong only to bold personalities and charismatic speakers? doesn't think so. In her book, ", Christina explores how deep thinkers, perfectionists, and even those uneasy about taking center stage can still powerfully shape ideas and conversations. In this conversation, Christina explains that thought leadership isn't about how loudly you speak—it's about clarity, simplicity, and authenticity. She argues that true impact comes from quiet, deliberate thinkers whose insights might otherwise go unnoticed. Christina reveals why "better" does not mean "louder,"...
info_outline
Sales Isn’t Sleazy - If You’re Doing It Right | Lisa McLeod | 636
Leveraging Thought Leadership
What if the secret to extraordinary sales success wasn't pressure—but purpose? believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in . In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%. We talk about the surprising results...
info_outline
Transforming Discomfort into Influence | Sean Barnes | 635
Leveraging Thought Leadership
Can an introvert become an influential thought leader? Today, Bill Sherman speaks with , , and host of . Sean didn't start out comfortable on stage. In fact, his first speaking experience—presenting technical details to executives—was uncomfortable enough to make many quit. Instead, it sparked his determination to transform discomfort into impactful communication. Sean shares his journey from tech executive to thought leadership advocate, highlighting how he incrementally built confidence through intentional practice and feedback. He emphasizes the power of storytelling to make complex...
info_outline
Unlocking Careers Without College | Lawrese Brown | 634
Leveraging Thought Leadership
Is college really the only path to career success? In this compelling episode of Leveraging Thought Leadership, host Bill Sherman speaks with , author of "". Lawrese passionately challenges outdated ideas about success, advocating alternative pathways like apprenticeships, boot camps, and vocational training. Originally, Lawrese targeted her message to parents, aiming to reshape perceptions about college as the only route to financial stability. However, she discovered parents often held strong, traditional beliefs about higher education. Shifting her focus directly to students opened...
info_outlineHow do you bridge the gap between brilliant ideas and real-world impact?
In this episode, Peter Winick sits down with Maxine Mackie, Managing Director of Label Sessions, to explore the art of translating thought leadership into actionable innovation. Maxine shares her journey from working with IBM’s research labs to founding a global expert network. She reveals the power of connecting thought leaders with businesses to solve real problems and drive progress.
Maxine highlights the challenges of identifying hidden experts—those who are brilliant in their domains but often overlooked because they don’t self-promote. She also emphasizes the value of collaboration in creating impactful thought leadership and why innovation often thrives at the intersection of diverse perspectives. Together, they discuss strategies for thought leaders to commercialize their expertise while staying relevant in a rapidly changing world.
This conversation is packed with actionable insights for thought
leaders, CEOs, and anyone looking to turn innovation into a
competitive edge. Don’t miss Maxine’s advice on finding your voice, building a network, and navigating the balance between isolation and collaboration in thought leadership creation.
Three Key Takeaways:
• Collaboration Fuels Innovation: Thought leadership thrives at the intersection of diverse perspectives, and collaboration often sparks the most impactful ideas.
• Hidden Experts Hold Untapped Value: Many brilliant minds remain undiscovered because they don’t self-promote. Finding and amplifying these experts is key to solving complex business challenges.
• Translate Ideas Into Action: Success in thought leadership requires bridging technical or academic brilliance with clear, actionable strategies that resonate with businesses and drive results.
Maxine emphasizes the transformative potential of collaboration in driving innovation. To explore how collaborating with clients can unlock new levels of value, we invite you to read this insightful article by Peter Winick.