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EP 283 - Freedom Series Part 15 with Michael Walsh: Preparing for the Unexpected

Paper Napkin Wisdom

Release Date: 08/17/2025

EP 293 – Steven Rothberg: If a Customer Wants to Pay More, Let Them show art EP 293 – Steven Rothberg: If a Customer Wants to Pay More, Let Them

Paper Napkin Wisdom

When you sit down with someone like Steven Rothberg, Founder and Chief Visionary Officer of , you expect to hear insights about hiring, technology, and the future of work. What you might not expect is a napkin that sums up decades of wisdom in a sentence so straightforward it almost sounds too simple:  “If a customer wants to give you more money, find a way of making that happen. $$$”  At first glance, it feels like sales advice. But during our conversation, it became clear that Steven’s napkin is less about sales tactics and more about mindset. It’s about curiosity,...

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EP 292 - Edge of the Napkin #3: “Who’s the best partner you ever had? (Secret) … It’s you.” show art EP 292 - Edge of the Napkin #3: “Who’s the best partner you ever had? (Secret) … It’s you.”

Paper Napkin Wisdom

Partnership is one of the most powerful words in leadership and in life. We spend years searching for the right business partner, co-founder, or even life partner. But here’s the twist on this week’s Paper Napkin Wisdom: the greatest, most important partnership you’ll ever have is not with someone else—it’s with yourself.  The napkin for Episode 292 asks the provocative question: “Who’s the best partner you ever had?” And then delivers the unexpected truth: (Secret)… it’s you.  In this episode, Govindh dives deep into the nature of the...

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EP 291 – Jennifer McKenna - The Prosperity Formula: Familiar → Faith → Fulfillment show art EP 291 – Jennifer McKenna - The Prosperity Formula: Familiar → Faith → Fulfillment

Paper Napkin Wisdom

Jennifer McKenna, founder of JMac Consulting, is an accomplished business strategist, executive coach, and creator of The JMac Method. With decades of experience guiding leaders and organizations through transformation, Jennifer has built her reputation on blending practical business strategy with a deep commitment to values, authenticity, and growth. She has coached Fortune 500 executives, entrepreneurs, and visionaries to align who they are with what they do.  On Paper Napkin Wisdom, Jennifer shares her Prosperity Formula — a deceptively simple but powerful framework to help...

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EP 290 – Andrew Safnauer: Find Your Way Over the Wall show art EP 290 – Andrew Safnauer: Find Your Way Over the Wall

Paper Napkin Wisdom

In Episode 290 of Paper Napkin Wisdom, I had the pleasure of sitting down with Andrew Safnauer, a seasoned leader and executive with a wealth of experience in management, strategy, and innovation. Andrew has held leadership roles across diverse industries and today brings his insights into resilience, adaptability, and persistence. His wisdom is captured on a single napkin:  “Find your way over the wall.”  At first glance, it’s a simple metaphor. But as Andrew shares, this idea has been a recurring theme throughout his life and career, one that continues to guide him...

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EP 289 - The Edge of the Napkin: Friction vs. Flow show art EP 289 - The Edge of the Napkin: Friction vs. Flow

Paper Napkin Wisdom

In Episode 289 of Paper Napkin Wisdom, host Govindh Jayaraman takes us deeper into the next evolution of his work: The Edge of the Napkin. This isn’t just about wisdom captured in simple strokes anymore — it’s about stepping into the tension between friction and flow, and understanding the rhythms of creativity and growth.  The napkin for this episode sets the stage: a stick figure caught between jagged lines of friction and the upward curve of flow, alongside two key modes — Seminal (Spark) and Gestational (Build). At its heart, the question posed is simple but powerful: Are...

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EP 288 – Katy Spada: Build the World You Wish Existed show art EP 288 – Katy Spada: Build the World You Wish Existed

Paper Napkin Wisdom

  When Katy Spada sat down with me on Paper Napkin Wisdom, she brought a napkin that was more than just words — it was a challenge:  “Build the world you wish existed for your younger self, and for those who come next.”  Katy isn’t just an entrepreneur. She’s a mother of two (ages 7 and 4), a storyteller, and the founder of , a lifestyle and apparel company that’s grounded in values of creativity, heritage, and intentional living. What makes her story remarkable is how deeply personal it is. As she says, she never set out to be an entrepreneur — she calls...

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EP 287 – Permission, Structure, and Social Media Success with Sam Toles show art EP 287 – Permission, Structure, and Social Media Success with Sam Toles

Paper Napkin Wisdom

In this episode of Paper Napkin Wisdom, Govindh Jayaraman welcomes Sam Toles, a digital media pioneer and storyteller with decades of experience building audiences, brands, and communities. Sam is the CEO and co-founder of , a platform designed to transform civic engagement by helping communities and governments create stronger, more transparent conversations online.  Sam’s career has spanned leadership roles at MGM, Vimeo, Bleacher Report, and Warner Bros., and throughout it all he has stayed focused on how creativity, structure, and permission come together to unlock growth. His...

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EP 286 - Introducing the Edge of the Napkin show art EP 286 - Introducing the Edge of the Napkin

Paper Napkin Wisdom

In this special episode of Paper Napkin Wisdom, I (Govindh Jayaraman) take a step back to reflect on the journey we’ve been on together — over 280 episodes filled with wisdom, stories, and lessons from incredible leaders, entrepreneurs, and difference makers.  The napkin for this episode reads: “Introducing the Edge of the Napkin.”  It’s a phrase that captures both a transition and an expansion. The napkin has always been a place for distilled wisdom — one sentence, one thought, one principle that could change everything if applied. But now, we’re venturing into...

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EP 285 – Kendra MacDonald: Building a Career That Grows With You show art EP 285 – Kendra MacDonald: Building a Career That Grows With You

Paper Napkin Wisdom

Careers aren’t meant to be lived on repeat. In this episode of Paper Napkin Wisdom, we sit down with Kendra MacDonald, CEO of Canada’s Ocean Supercluster, a leader who has spent her career helping organizations innovate, adapt, and push boundaries. Kendra has been recognized for her work in transformation and leadership across industries, and she brings her wisdom to the napkin with a deceptively simple but powerful message.  On her napkin, Kendra wrote:  “Make sure your career is 25 years, not 1 year 25 times. What will you learn this year?”  This phrase, first...

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EP 284 - Michael Walsh – Conclusion of The Freedom Series Part 16 show art EP 284 - Michael Walsh – Conclusion of The Freedom Series Part 16

Paper Napkin Wisdom

Introduction: A Journey Comes Full Circle  Over the course of sixteen episodes, Michael Walsh has taken us on an extraordinary journey through what he calls the Freedom Framework. This framework has become a cornerstone for entrepreneurs who want to build businesses that don’t just survive but thrive – organizations that create value, empower people, and endure through change.  Michael, founder of , has spent decades helping leaders shift from working in their businesses to working on them. His approach blends deep financial discipline, people-first development, and a...

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More Episodes

In Episode 283 of Paper Napkin Wisdom, Michael Walsh returns for part fifteen of the Freedom Series. Michael, founder of Walsh Business Growth, has been guiding us through the “hidden danger zones” leaders face as their organizations scale from $1M to $20M and beyond. Each conversation builds on the Freedom Framework—a practical guide for achieving true freedom in and from your business. 

This episode focuses on something every entrepreneur knows too well: change. As Govindh framed it, “Isn’t all change somewhat unexpected? At least the timing of it?” Michael’s insight takes us deeper into how to prepare for—and thrive in—the midst of the unknown. 

Shape 

Change Is Inevitable, Timing Is Unpredictable 

The transcript makes one thing clear: while entrepreneurs can anticipate some changes, the timing almost always surprises. As Michael put it: 

“You could plan for change… but you also have to monitor.” 

It’s not enough to build systems—you must also stay attentive, scanning both the business and its environment for early signals. Freedom comes not from resisting change but from preparing your people and structures to absorb it. 

Shape 

Managers: The First Line of Adaptation 

Michael and Govindh highlighted that the “tough part” of growth isn’t crafting vision or mission—it’s supporting managers. 

“It’s actually supporting managers in doing their jobs and completing their roles… supporting the people, but also getting results.” 

Managers are the bridge between leadership’s strategic vision and the team’s daily execution. If they’re trained, equipped, and trusted, they become the shock absorbers during unexpected shifts. Without that investment, every change hits the entire organization like a tidal wave. 

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Freedom Is the Point 

At its heart, the Freedom Framework is about choices. As Govindh reminded us: 

“The point is freedom. Most entrepreneurs want freedom in their business to do the things they want to do… freedom from their business so they can take a vacation… and freedom because of the business, to provide for their family.” 

Unexpected change threatens that freedom when businesses are fragile. Building resilient managers, scalable structures, and growth-minded teams creates flexibility—the foundation of freedom. 

Shape 

5 Key Takeaways 

  1. Change is constant, timing is unpredictable 

  • Don’t just plan for change—build systems that flex when it arrives. 
    Take Action: Run quarterly “what if” sessions with your leadership team to stress-test assumptions. 

  1. Managers are the pivot point 

  • Strong middle leadership translates vision into adaptive action. 
    Take Action: Invest in leadership training that focuses on decision-making under uncertainty. 

  1. Support beats slogans 

  • Culture isn’t enough; managers need real tools and support. 
    Take Action: Audit what resources your managers actually have to succeed in a shifting environment. 

  1. Freedom is the ultimate measure 

  • Business should create freedom for the entrepreneur and the team. 
    Take Action: Ask yourself quarterly: “Does my business give me more or less freedom today than it did six months ago?” 

  1. Monitoring is as critical as planning 

  • Anticipating trends and early signals is a discipline. 
    Take Action: Assign team members to track industry, customer, and internal performance indicators—and discuss them weekly. 

 

About Michael Walsh 

Michael Walsh is the founder of Walsh Business Growth, where he helps businesses navigate growth with clarity and confidence. With decades of experience guiding companies through hidden danger zones, his Freedom Framework has become a roadmap for entrepreneurs seeking both scale and sustainability.