Episode 184: Navigating a Business, Multiple Books, and Various Publishing Paths
Release Date: 03/25/2025
Episode 198: Book Launch Strategy for Business Owners Writing Books
Write Publish Market
In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing...
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Episode 197: Business Owners and Books: Focus on This, Not That
Write Publish Market
In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth. Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn’t always apply to business owners 02:35 – Focus #1: Word count and...
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Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
Write Publish Market
Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world. Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or...
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Episode 195: Revising Write.Publish.Market. in 2025 (Part 6)
Write Publish Market
In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep...
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Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
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Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners
Write Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
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Episode 192: Book Writing, Publishing, and Marketing the Introverted Way
Write Publish Market
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset. Time Stamps: 00:00 Interview with...
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Episode 191: Turn Your Book into a Business Asset with Paid Workshops
Write Publish Market
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...
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Episode 190: Revising Write.Publish.Market. in 2025 (Part 5)
Write Publish Market
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...
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Episode 189: Maximize Book Sales with Effective Ad Campaigns
Write Publish Market
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...
info_outlineIn this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role her books play in strengthening her niche yoga business.
Time Stamps:
00:00 Welcome and Introduction to Sage Rountree
03:13 Cinderella Story: Yoga Book Proposal
08:17 Niche Yoga Teaching Specialization
10:15 Embracing All Aspects of Writing
14:28 Dual Careers: Athlete & Yoga Coach
16:29 Book Publishing as Lead Magnet
20:08 Seamless Creative Partnership
23:12 Sage Rountree’s Diverse Offerings
Keywords:
book marketing asset, business growth, Jodi Brandon, book publishing strategist, book publishing industry, Sage Rountree, multiple book author, yoga for athletes, yoga teacher trainer, Teaching Yoga Beyond the Poses, Professional Yoga Teacher's Handbook, Art of Yoga Sequencing, Yoga Teacher Confidential podcast, Carrboro Yoga Co., virtual studio, comfortzoneyoga.com, sageroundtree.com, academic publishing, Velopress publisher, book proposal, literary agent, North Atlantic Books, self-published book, Racing Wisely, book origin, book audience, book drafting, professional yoga teacher, book publishing advice, self publishing
Resources Mentioned:
Teaching Yoga to Athletes (Sage's signature online course)comfortzoneyoga.com (Sage Rountree's virtual studio focused on teacher development)
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
The Princess of Las Vegas by Chris Bojalian
About Our Guest:
Sage Rountree is a pioneer in yoga for athletes and a yoga teacher trainer whose twelve books include Teaching Yoga Beyond the Poses, The Professional Yoga Teacher’s Handbook, and The Art of Yoga Sequencing. Sage hosts the Yoga Teacher Confidential podcast and co-owns the Carrboro Yoga Company, where she has taught the same Monday night class for over 20 years. Her virtual studio focused on teacher development is at comfortzoneyoga.com, and her website is sagerountree.com, with no letter d.
Yoga Teacher Confidential podcast
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1UHKdM0_NTI9GPcUSPxjsGBaksYmWqmb7KcWtlVu13Pw/edit?usp=sharing