Episode 198: Book Launch Strategy for Business Owners Writing Books
Release Date: 09/09/2025
Episode 198: Book Launch Strategy for Business Owners Writing Books
Write Publish Market
In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing...
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Episode 197: Business Owners and Books: Focus on This, Not That
Write Publish Market
In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth. Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn’t always apply to business owners 02:35 – Focus #1: Word count and...
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Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
Write Publish Market
Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world. Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or...
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Episode 195: Revising Write.Publish.Market. in 2025 (Part 6)
Write Publish Market
In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep...
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Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
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Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners
Write Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
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Episode 192: Book Writing, Publishing, and Marketing the Introverted Way
Write Publish Market
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset. Time Stamps: 00:00 Interview with...
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Episode 191: Turn Your Book into a Business Asset with Paid Workshops
Write Publish Market
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...
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Episode 190: Revising Write.Publish.Market. in 2025 (Part 5)
Write Publish Market
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...
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Episode 189: Maximize Book Sales with Effective Ad Campaigns
Write Publish Market
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...
info_outlineIn this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success.
Time Stamps:
00:00:01 - Welcome to the Podcast
Introduction to the Right Published Market podcast and host Jody Brandon.
00:00:44 - Introducing Robbie Samuels
Overview of Robbie Samuels' achievements and contributions to the book publishing industry.
00:01:27 - The Allure of Bestseller Status
Discussion on the importance and implications of achieving bestseller status.
00:02:00 - Should You Pay for Bestseller Status?
Robbie shares insights on the value of bestseller status and the pitfalls of paying for it.
00:03:45 - The Reality of Bestseller Metrics
Understanding the difference between bestseller status and actual book success.
00:04:57 - The Importance of Reviews
Why reviews matter for book sales and credibility.
00:05:28 - Launch Day vs. Publication Day
Clarifying the difference between launch day and publication day.
00:09:10 - The Soft Launch Concept
Explaining the soft launch period and its significance in the book launch process.
00:10:56 - Building Your Launch Team
How to effectively create and manage a launch team for your book.
00:12:07 - The Role of Reviews in Marketing
The impact of reviews on marketing and sales strategies.
00:19:10 - Managing Your Launch Team
Best practices for engaging and managing your launch team throughout the process.
00:26:50 - Book Recommendation
Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark.
00:28:30 - Closing Thoughts
Final remarks and resources for aspiring authors.
Keywords:
book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Launch Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue by Robbie Samuels
Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List by Robbie Samuels
Biz Book PubHub (Robbie’s community hub with resources, experts, virtual networking, and Kindle campaigns)
Exactly What to Say by Phil M. Jones
Entrepreneurial You by Dorie Clark
About Our Guest:
Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.
Entrepreneurs use his “Don’t Just Hit Publish; LAUNCH Your Book!” strategies to get 50+ Amazon reviews and build a revenue pipeline.
He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.
Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.
LINKS:
Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com
Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast
Books: http://www.CroissantsvsBagels.com
http://www.SmallListBigResults.com
http://www.BreakOutofBoredom.com
Other notable links:
http://www.robbiesamuels.com/NPR
http://www.robbiesamuels.com/TEDx
http://www.robbiesamuels.com/HBR
http://www.robbiesamuels.com/news
Social media:
http://www.linkedin.com/in/robbiesamuels
http://www.facebook.com/robbiesamuels
http://www.instagram.com/robbiesamuels
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1bB1pgLYT7dqgK_OG0nzUXnarBb2DL1wKMI_pxSfGByU/edit?usp=sharing