Libsyn Directory

Episode 198: Book Launch Strategy for Business Owners Writing Books

Release Date: 09/09/2025

Episode 215: The Visibility Strategy Your Nonfiction Book Needs

Write Publish Market

In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what...

Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books

Write Publish Market

In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners...

Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations

Write Publish Market

In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn’t your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40...

Episode 212: Turn Your Editorial Calendar into a Book Manuscript

Write Publish Market

In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature...

Episode 211: Sustained Book Project Motivation for Business Owners

Write Publish Market

In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the “messy middle” when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 –...

Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert

Write Publish Market

In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that’s a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices. Time Stamps: 00:01 —...

Episode 209: Active vs. Passive Book Marketing Strategies for Business Owner Authors

Write Publish Market

In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain. Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs....

Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem

Write Publish Market

In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem. Time Stamps: 00:00 – Introduction to Part 2 of the Business-First Book Series 01:10 – Why direct selling matters more than ever 02:15 – The limits of retail outlets and Amazon fatigue 03:45...

Episode 207: Self-Publishing: A Business-First Approach for Business Owners

Write Publish Market

In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals. Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the “traditional publishing or bust” mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00...

Episode 206: Stop Overthinking Your Book Project, Business Owner!

Write Publish Market

In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling. Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague “book time” block doesn’t work 04:15 – A personal...

More Episodes

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success.

Time Stamps:

00:00:01 - Welcome to the Podcast
Introduction to the Right Published Market podcast and host Jody Brandon.

00:00:44 - Introducing Robbie Samuels
Overview of Robbie Samuels' achievements and contributions to the book publishing industry.

00:01:27 - The Allure of Bestseller Status
Discussion on the importance and implications of achieving bestseller status.

00:02:00 - Should You Pay for Bestseller Status?
Robbie shares insights on the value of bestseller status and the pitfalls of paying for it.

00:03:45 - The Reality of Bestseller Metrics
Understanding the difference between bestseller status and actual book success.

00:04:57 - The Importance of Reviews
Why reviews matter for book sales and credibility.

00:05:28 - Launch Day vs. Publication Day
Clarifying the difference between launch day and publication day.

00:09:10 - The Soft Launch Concept
Explaining the soft launch period and its significance in the book launch process.

00:10:56 - Building Your Launch Team
How to effectively create and manage a launch team for your book.

00:12:07 - The Role of Reviews in Marketing
The impact of reviews on marketing and sales strategies.

00:19:10 - Managing Your Launch Team
Best practices for engaging and managing your launch team throughout the process.

00:26:50 - Book Recommendation
Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark.

00:28:30 - Closing Thoughts
Final remarks and resources for aspiring authors.

Keywords:

book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Launch Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue by Robbie Samuels
Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List by Robbie Samuels
Biz Book PubHub (Robbie’s community hub with resources, experts, virtual networking, and Kindle campaigns)
Exactly What to Say by Phil M. Jones
Entrepreneurial You by Dorie Clark

About Our Guest:

Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.

Entrepreneurs use his “Don’t Just Hit Publish; LAUNCH Your Book!” strategies to get 50+ Amazon reviews and build a revenue pipeline.

He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.

Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.

LINKS:

https://www.robbiesamuels.com

http://www.BizBookPubHub.com

Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com

Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast

Books: http://www.CroissantsvsBagels.com

http://www.SmallListBigResults.com

http://www.BreakOutofBoredom.com

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