Libsyn Directory

Episode 198: Book Launch Strategy for Business Owners Writing Books

Release Date: 09/09/2025

Episode 220: Email Marketing for Business Owner Authors

Write Publish Market

In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build. Time Stamps: 0:00 – Welcome and episode setup 1:13 – Why email marketing tools come up in book...

Episode 219: Book Publishing Project Management: What Business Owners Get Wrong

Write Publish Market

In this episode, Jodi welcomes back Ashley Shepard to talk about book publishing project management and dispel one of the biggest myths in book publishing today: that self-publishing equals total DIY. Jodi and Ashley talk about how publishing is an investment, whether of time, money, energy, or a mix of all three. Time Stamps: 00:00 – Welcome back, Ashley 02:00 – The myth that self-publishing means total DIY 04:00 – Publishing as an investment: time, money, energy 06:00 – Capacity vs. bandwidth, and why we overestimate our energy 11:00 – The "if you want it fast, it's not...

Episode 218: 5 Tools for Business Owners to Write Your Book Faster

Write Publish Market

In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner. Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your...

Episode 217: The Business Owner’s Guide to Writing Your Book Introduction

Write Publish Market

In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – “Tell them what you’re going to tell them” 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust...

Episode 216: Your Business Book Needs a Working Outline

Write Publish Market

In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you’ve been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with “figuring it out as you go” 03:35 – Why thinking about writing is not the same as...

Episode 215: The Visibility Strategy Your Nonfiction Book Needs

Write Publish Market

In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what...

Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books

Write Publish Market

In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners...

Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations

Write Publish Market

In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn’t your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40...

Episode 212: Turn Your Editorial Calendar into a Book Manuscript

Write Publish Market

In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature...

Episode 211: Sustained Book Project Motivation for Business Owners

Write Publish Market

In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the “messy middle” when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 –...

More Episodes

In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success.

Time Stamps:

00:00:01 - Welcome to the Podcast
Introduction to the Right Published Market podcast and host Jody Brandon.

00:00:44 - Introducing Robbie Samuels
Overview of Robbie Samuels' achievements and contributions to the book publishing industry.

00:01:27 - The Allure of Bestseller Status
Discussion on the importance and implications of achieving bestseller status.

00:02:00 - Should You Pay for Bestseller Status?
Robbie shares insights on the value of bestseller status and the pitfalls of paying for it.

00:03:45 - The Reality of Bestseller Metrics
Understanding the difference between bestseller status and actual book success.

00:04:57 - The Importance of Reviews
Why reviews matter for book sales and credibility.

00:05:28 - Launch Day vs. Publication Day
Clarifying the difference between launch day and publication day.

00:09:10 - The Soft Launch Concept
Explaining the soft launch period and its significance in the book launch process.

00:10:56 - Building Your Launch Team
How to effectively create and manage a launch team for your book.

00:12:07 - The Role of Reviews in Marketing
The impact of reviews on marketing and sales strategies.

00:19:10 - Managing Your Launch Team
Best practices for engaging and managing your launch team throughout the process.

00:26:50 - Book Recommendation
Robbie shares a book recommendation: "Entrepreneurial You" by Dori Clark.

00:28:30 - Closing Thoughts
Final remarks and resources for aspiring authors.

Keywords:

book launch strategy, Amazon reviews, bestseller status myths, publication day vs. launch day, author credibility, book marketing for business owners, launch team management, pipeline building with books, verified reviews, entrepreneurial book publishing, biz book PubHub, book launch brainstorm

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Launch Your Book: An Entrepreneur’s Guide to Reviews That Drive Revenue by Robbie Samuels
Smallest Big Results: Launch a Successful Offer No Matter the Size of Your Email List by Robbie Samuels
Biz Book PubHub (Robbie’s community hub with resources, experts, virtual networking, and Kindle campaigns)
Exactly What to Say by Phil M. Jones
Entrepreneurial You by Dorie Clark

About Our Guest:

Today's guest is an award-winning author with three books, 650+ Amazon reviews, and 30 #1 Best Seller ribbons across four countries.

Entrepreneurs use his “Don’t Just Hit Publish; LAUNCH Your Book!” strategies to get 50+ Amazon reviews and build a revenue pipeline.

He founded the Biz Book Pub Hub to connect entrepreneurs with experts who will help them become successful authors. He also hosts the Hub podcast, free virtual networking events, and Kindle Cross-Promotion Campaigns.

Please join me in welcoming… all the way from his home in the Philadelphia suburbs – a TEDx speaker and HBR contributor – Robbie Samuels.

LINKS:

https://www.robbiesamuels.com

http://www.BizBookPubHub.com

Complimentary 30-minute book launch brainstorming session: http://www.BookLaunchBrainstorm.com

Podcast (400+ episodes!): http://www.robbiesamuels.com/HubPodcast

Books: http://www.CroissantsvsBagels.com

http://www.SmallListBigResults.com

http://www.BreakOutofBoredom.com

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