Episode 215: The Visibility Strategy Your Nonfiction Book Needs
Write Publish Market
In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what...
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Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books
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In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners...
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Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations
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In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn’t your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40...
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Episode 212: Turn Your Editorial Calendar into a Book Manuscript
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In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature...
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Episode 211: Sustained Book Project Motivation for Business Owners
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In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the “messy middle” when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 –...
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Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert
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In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that’s a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices. Time Stamps: 00:01 —...
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Episode 209: Active vs. Passive Book Marketing Strategies for Business Owner Authors
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In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain. Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs....
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Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem
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In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem. Time Stamps: 00:00 – Introduction to Part 2 of the Business-First Book Series 01:10 – Why direct selling matters more than ever 02:15 – The limits of retail outlets and Amazon fatigue 03:45...
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Episode 207: Self-Publishing: A Business-First Approach for Business Owners
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In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals. Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the “traditional publishing or bust” mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00...
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Episode 206: Stop Overthinking Your Book Project, Business Owner!
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In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling. Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague “book time” block doesn’t work 04:15 – A personal...
info_outlineIn this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be applied to podcast guesting as well.
Time Stamps:
00:00 Maximize engagement: book-podcast synergy
06:13 Promoting books with trending reels|
08:28 Repurposing podcast content for books
Keywords:
book marketing, podcast guesting, business owner, publishing strategist, writing a book, marketing asset, podcast tour, maximize impact, book and speaking, consistent messaging, business growth, book chapter, podcast episode, show notes, book club, book ROI, content repurposing, podcast transcript, author, business ecosystem, listener engagement, book launch, editorial calendar, book resources, transformation, salesy, content, podcast host, podcasting ecosystem, read with me book club
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set WritChallenge: www.jodibrandoneditorial.com/readysetwrite
Write Publish Market Episode 157: Transform Your Book Marketing Strategy with Podcast Tours with Michelle Glogovac
Annie Franceschi’s Establish Yourself podcast episode on book ROI
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1tFP8Q_PR4Yfn6mRXoAEf9qYACF5i6ovomrBeJ2drnrM/edit?usp=sharing