Episode 192: Book Writing, Publishing, and Marketing the Introverted Way
Release Date: 06/03/2025
Episode 220: Email Marketing for Business Owner Authors
Write Publish Market
In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build. Time Stamps: 0:00 – Welcome and episode setup 1:13 – Why email marketing tools come up in book...
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Episode 219: Book Publishing Project Management: What Business Owners Get Wrong
Write Publish Market
In this episode, Jodi welcomes back Ashley Shepard to talk about book publishing project management and dispel one of the biggest myths in book publishing today: that self-publishing equals total DIY. Jodi and Ashley talk about how publishing is an investment, whether of time, money, energy, or a mix of all three. Time Stamps: 00:00 – Welcome back, Ashley 02:00 – The myth that self-publishing means total DIY 04:00 – Publishing as an investment: time, money, energy 06:00 – Capacity vs. bandwidth, and why we overestimate our energy 11:00 – The "if you want it fast, it's not...
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Episode 218: 5 Tools for Business Owners to Write Your Book Faster
Write Publish Market
In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner. Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your...
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Episode 217: The Business Owner’s Guide to Writing Your Book Introduction
Write Publish Market
In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – “Tell them what you’re going to tell them” 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust...
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Episode 216: Your Business Book Needs a Working Outline
Write Publish Market
In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you’ve been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with “figuring it out as you go” 03:35 – Why thinking about writing is not the same as...
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Episode 215: The Visibility Strategy Your Nonfiction Book Needs
Write Publish Market
In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what...
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Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books
Write Publish Market
In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners...
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Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations
Write Publish Market
In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn’t your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40...
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Episode 212: Turn Your Editorial Calendar into a Book Manuscript
Write Publish Market
In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature...
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Episode 211: Sustained Book Project Motivation for Business Owners
Write Publish Market
In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the “messy middle” when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 –...
info_outlineIn this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.
Time Stamps:
00:00 Interview with Nicole Kepic
04:41 Connecting copywriting and introverts
06:30 Maintaining tone consistency
11:03 Introvert’s corporate struggle
14:31 Overcome beliefs and write consistently
16:48 Email-driven book promotion
19:22 Podcast close and book suggestion
Keywords:
writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
About Our Guest:
Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.
Nicole is also the author of “Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business.” In this lighthearted and relatable book, she shows you how you DON’T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.
When she’s not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON’T see her dancing).
Website - https://www.nicolekepic.com
Book: https://www.nicolekepic.com/book
Free Sales Page Copy Training: www.nicolekepic.com/freebie
Instagram: https://www.instagram.com/nkcopywriting/
LinkedIn: https://www.linkedin.com/in/nicolekepic/
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing