loader from loading.io

Episode 192: Book Writing, Publishing, and Marketing the Introverted Way

Write Publish Market

Release Date: 06/03/2025

Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners show art Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners

Write Publish Market

In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...

info_outline
Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners show art Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners

Write Publish Market

In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...

info_outline
Episode 192: Book Writing, Publishing, and Marketing the Introverted Way show art Episode 192: Book Writing, Publishing, and Marketing the Introverted Way

Write Publish Market

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.   Time Stamps: 00:00 Interview with...

info_outline
Episode 191: Turn Your Book into a Business Asset with Paid Workshops show art Episode 191: Turn Your Book into a Business Asset with Paid Workshops

Write Publish Market

In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops.   Time Stamps: 00:00 Considering business overhaul: key signs 04:58 Paid workshops as a sales strategy 08:52 Optimizing business models...

info_outline
Episode 190: Revising Write.Publish.Market. in 2025 (Part 5) show art Episode 190: Revising Write.Publish.Market. in 2025 (Part 5)

Write Publish Market

In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing tips Keywords: book publishing, marketing asset, business owners, writing retreat, book draft,...

info_outline
Episode 189: Maximize Book Sales with Effective Ad Campaigns show art Episode 189: Maximize Book Sales with Effective Ad Campaigns

Write Publish Market

In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management.   Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek reviews 12:05 Amazon automatic ads: pros and cons 15:44 optimizing free promotion with ads 19:20...

info_outline
Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations show art Episode 188: Strategic Scaling: How to Balance Book Writing and Business Operations

Write Publish Market

In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series.   Time Stamps: 00:00 Welcome to Write Publish Market podcast 04:16 Business books: credibility and strategy 09:15...

info_outline
Episode 187: Use Your Book and Podcast Together show art Episode 187: Use Your Book and Podcast Together

Write Publish Market

In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listeners fresh ideas for maximizing their impact and business growth. The strategies Jodi mentions can be...

info_outline
Episode 186: Business Visibility and Crafting a LinkedIn Success Story show art Episode 186: Business Visibility and Crafting a LinkedIn Success Story

Write Publish Market

In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy.    Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:13 Unplanned book launch challenge 22:57 LinkedIn logo usage restriction 26:40 LinkedIn...

info_outline
Episode 185: Revising Write.Publish.Market. in 2025 (Part 4) show art Episode 185: Revising Write.Publish.Market. in 2025 (Part 4)

Write Publish Market

In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12 Progress update & next steps   Keywords: business owner, book marketing, book publishing...

info_outline
 
More Episodes

In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to build credibility and serve as a powerful marketing asset.

 

Time Stamps:
00:00 Interview with Nicole Kepic

04:41 Connecting copywriting and introverts

06:30 Maintaining tone consistency

11:03 Introvert’s corporate struggle

14:31 Overcome beliefs and write consistently

16:48 Email-driven book promotion

19:22 Podcast close and book suggestion

Keywords:
writing a business book, book marketing, introverted entrepreneurs, copywriting for business, online business strategies, book publishing, self-publishing, book as marketing asset, female coaches, creatives in business, brand storytelling, personal branding, client attraction, confidence for introverts, visibility for introverts, book launch strategies, marketing for introverts, email marketing, building an email list, social media marketing, leveraging personal stories, overcoming limiting beliefs, writing habits, book writing process, accountability in writing, editing process, outlining a book, podcast guesting, using books as portfolio pieces, building know-like-trust factor

 

Resources Mentioned:

Coffee + Commas signup: https://bit.ly/coffeeandcommassignup

Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite

 

About Our Guest:

Nicole Kepic is a sales copywriter with over 20 years of marketing and copywriting experience. She helps female coaches and creatives stand out from the crowd, attract their ideal clients, and sell out their signature offers with fun, feel-good copy.

 

Nicole is also the author of “Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business.” In this lighthearted and relatable book, she shows you how you DON’T need to be the loudest or boldest person on the internet to run a thriving, joyful, and in-demand business.

 

When she’s not on her laptop, Nicole is usually spending time with her family or staying up way past her bedtime to devour a suspense novel. You can learn more about her at nicolekepic.com or hang out with her on social media (where you WON’T see her dancing).  



Website - https://www.nicolekepic.com

Book: https://www.nicolekepic.com/book

Free Sales Page Copy Training: www.nicolekepic.com/freebie

Instagram: https://www.instagram.com/nkcopywriting/

LinkedIn: https://www.linkedin.com/in/nicolekepic/ 



LINK TO FULL EPISODE (RAW) TRANSCRIPT:

https://docs.google.com/document/d/1k2LJDcLAfRVP8o-x6iXD6LWGvI1-oHKdNwlwd478Hfo/edit?usp=sharing