Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Release Date: 07/01/2025
Episode 207: Self-Publishing: A Business-First Approach for Business Owners
Write Publish Market
In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals. Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the “traditional publishing or bust” mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00...
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Episode 206: Stop Overthinking Your Book Project, Business Owner!
Write Publish Market
In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling. Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague “book time” block doesn’t work 04:15 – A personal...
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Episode 205: Protect Your Book: Copyright Essentials for Business Owner Authors
Write Publish Market
In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn’t) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen. Time Stamps: 00:00 – Welcome and introduction 00:55 – Why copyright registration matters more than ever 02:05 – Automatic copyright vs. registered copyright: what’s the difference?...
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Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book
Write Publish Market
In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new “Do the Math” sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties. Time Stamps: 00:00 – Introduction and context for today’s topic 01:00 – Revisiting the “intangible ROI” concept 02:00 – Introducing the “Do the Math” feature in Write.Publish.Market. 03:15 – Book...
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Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners
Write Publish Market
In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book’s role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process. Time Stamps: 00:00 – Introduction and setting the stage for 2026 01:20 – Why planning ahead matters for big projects like a book 02:30 – Tip 1: Plan for the long term and clarify your book’s role in your business ecosystem...
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Episode 202: Revising Write.Publish.Market. in 2025 (Part 7)
Write Publish Market
In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books. Time Stamps: 00:00 – Introduction and launch day excitement 01:15 – Why book marketing is a long game 03:10 – Production phase: from Word doc to real...
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Episode 201: 3 Reasons Podcast Guesting Should Be Part of Your Book Marketing Strategy
Write Publish Market
In this episode, Jodi shares why podcast guesting is one of the most effective and underutilized strategies for authors who want to market their books long term. She explains how guest appearances help you repurpose content, build trust with new audiences, and shorten the sales cycle—making podcast guesting a powerful tool in your overall visibility strategy. Time Stamps: 00:00 – Welcome and introduction 01:10 – Why podcast guesting belongs in your book marketing plan 03:00 – Reason #1: Repurposing guest appearances as long-term content 07:30 – Reason #2: Leveraging the...
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Episode 200: Direct Sales Are the Future of Book Marketing for Business Owners
Write Publish Market
In this episode, Jodi explains why direct sales have become the future of independent publishing and a must-have strategy for business-owner authors. She shares the pros and cons of selling books directly, why it offers more control, and how it helps you increase ROI by using customer data, sales multipliers, and bundling strategies. Time Stamps: 00:00 – Welcome and episode introduction 01:00 – The shift away from Amazon and third-party sellers 03:00 – Industry insight from Joanna Penn on direct sales as “the future” 05:30 – Why control matters for business-owner authors...
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Episode 199: Book Publishing Standards: What Every Business Owner Should Know
Write Publish Market
In this episode, Jodi highlights the most common red flags that signal a book was not professionally published. She explains why issues like poor typesetting, weak cover design, excessive typos, and missing required elements can undermine an author’s credibility and the book’s effectiveness as a business asset. Jodi also points listeners to the IBPA Industry Standards Checklist as an essential tool for ensuring self-published and hybrid books meet professional publishing standards. Time Stamps: 00:00:00 - Introduction to the Podcast Welcome to the Right Published Market podcast, where...
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Episode 198: Book Launch Strategy for Business Owners Writing Books
Write Publish Market
In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing...
info_outlineIn this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth.
Time Stamps:
00:00 Podcast strategies for book marketing
03:32 Guesting grows your podcast audience
06:38 Podcast hosts' networking advantage
09:59 Using podcasts for business leads
14:00 Embracing breaks and authenticity
16:51 Social media and content strategy insights
19:54 Revision process / linking content resources
22:57 Podcast gratitude
Keywords:
podcasting, podcast host, podcast guesting, book marketing, nonfiction authors, business owners, book publishing, long-form content, content creation, content repurposing, author platform, marketing strategy, book launch, collaboration, email list, audience growth, podcast collaborations, capsule podcast, private podcast, lead generation, content pillar, social media, behind the scenes, attention span, podcast length, solo episodes, guest interviews, editorial calendar, revision process, content hub
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Jenna Kutcher’s Capsule Podcast (on building your email list)
John Lee Dumas’s Capsule Podcast (on starting a podcast)
About Our Guest:
Kim Stewart is a podcast coach for authors and host of the Book Marketing Mania podcast. She helps nonfiction authors reach more readers as a podcast host and guest. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family, and indulging in coffee, caramel and Friends reruns.
Website: https://kimstewartmarketing.com
Book Marketing Mania podcast: https://kimstewartmarketing.com/podcast/
Instagram/Threads: https://instagram.com/kimstewinspired
Linkedin: https://www.linkedin.com/in/kimstewartmarketing/
Start Your Author Podcast checklist: https://kimstewartmarketing.com/checklist
Book a Strategy Session with Kim: https://kimstewartmarketing.com/coaching/
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/135hQ3GfcecPXS8F1ElNa3LASVqMotqTkMK1tjfsmtIY/edit?usp=sharing