In Good Taste

In Good Taste is a new podcast on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. Hosted by Ever Meister, produced by Sprudge Media.

Reflections 01/26/2022

Reflections Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (, Milwaukee WI), Brandon Bir (, Columbus OH), and Nani Ferreira-Matthews (, Baltimore, MD). /episode/index/show/ingoodtaste/id/21910241

Apologies 09/09/2021

Apologies Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue. /episode/index/show/ingoodtaste/id/20416088

Transparency 05/17/2021

Transparency In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom? /episode/index/show/ingoodtaste/id/19140686

Appropriation In The Coffee Industry 03/18/2021

Appropriation In The Coffee Industry We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong? /episode/index/show/ingoodtaste/id/18379877

The Ethics Of Photography In Coffee Marketing 02/11/2021

The Ethics Of Photography In Coffee Marketing This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?” /episode/index/show/ingoodtaste/id/17918969

Pilot 01/14/2021

Pilot In the first episode of In Good Taste, Ever Meister asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work. /episode/index/show/ingoodtaste/id/17540708

In Good Taste

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