Reflections
In Good Taste
Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (, Milwaukee WI), Brandon Bir (, Columbus OH), and Nani Ferreira-Matthews (, Baltimore, MD).
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Apologies
In Good Taste
Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.
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Transparency
In Good Taste
In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?
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Appropriation In The Coffee Industry
In Good Taste
We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong?
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The Ethics Of Photography In Coffee Marketing
In Good Taste
This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?”
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Pilot
In Good Taste
In the first episode of In Good Taste, Ever Meister asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.
info_outlineEpisode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.
Meister talks about the recent uptick in corporate apologies in the specialty coffee sphere, evaluates their effectiveness, and discusses how they fit into a conversation about marketing ethics. Meister goes further and breaks down the essential elements of truly effective and meaningful apologiesand offers some thoughts about following up and following through.
Special guests on this episode include Tymika Lawrence, co-host of the No Free Refills podcast; Sprudge Editor-At-Large Jenn Chen; and John Kador—author of Effective Apology: Mending Fences, Building Bridges, and Restoring Trust.
“To my mind, apologies should be a first consideration, not the last. Companies, organizations, individuals who have a practice of apology actually have better outcomes,” says Kador, “it struck me as I was undertaking this book that it would be a service, I think, to demonstrate with evidence that apology, far from showing weakness and vulnerability, is actually a sign of strength and character. American corporations always do the right thing after they've tried everything else.”
What makes an effective apology? What are the steps one should take to follow through with said apology? Find out all of this and more on the latest episode of In Good Taste.