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The Ethics Of Photography In Coffee Marketing

In Good Taste

Release Date: 02/11/2021

Reflections show art Reflections

In Good Taste

Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (, Milwaukee WI), Brandon Bir (, Columbus OH), and Nani Ferreira-Matthews (, Baltimore, MD).

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Apologies show art Apologies

In Good Taste

Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.

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Transparency show art Transparency

In Good Taste

In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?

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Appropriation In The Coffee Industry show art Appropriation In The Coffee Industry

In Good Taste

We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong?

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The Ethics Of Photography In Coffee Marketing show art The Ethics Of Photography In Coffee Marketing

In Good Taste

This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?”

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Pilot show art Pilot

In Good Taste

In the first episode of In Good Taste, Ever Meister asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.

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More Episodes

In the second episode of In Good Taste on the Sprudge Podcast Network, host Ever Meister is diving deep into what it means to sell coffee here in 2021—asking some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now. This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?

In the episode, Ever Meister speaks with several coffee producers across Latin America and Africa with varied opinions on the use of photography in coffee marketing.

The featured interviewee is Vava Angwenyi, the founder of Vava Coffee Limited in Kenya, and also co-founder and director of Gente Del Futuro in Tanzania, Colombia, and Kenya. Angwenyi authored Coffee, Milk, Blood in 2020 and explains what's special about it is that “the producer in Africa is depicted in a more dignified manner, in a manner that takes us beyond the washing station, beyond the coffee cherry, beyond the dirty hands and the dirty feet that are processing the coffee.”