Reflections
In Good Taste
Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (, Milwaukee WI), Brandon Bir (, Columbus OH), and Nani Ferreira-Matthews (, Baltimore, MD).
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Apologies
In Good Taste
Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.
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Transparency
In Good Taste
In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?
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Appropriation In The Coffee Industry
In Good Taste
We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong?
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The Ethics Of Photography In Coffee Marketing
In Good Taste
This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?”
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Pilot
In Good Taste
In the first episode of In Good Taste, Ever Meister asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.
info_outlineIn Good Taste is an eight-episode series on coffee marketing—what it means to sell coffee here in 2021—and some of the biggest ethical questions and issues that are in the marketing sphere of specialty coffee right now.
“My goal here is to use my training as a journalist to create a platform where we can share our thoughts and concerns,” explains Meister, “and also our motivations for making the world of specialty coffee marketing a better place. Each episode will focus on a different area of the work, and I'll interview folks to get as broad a perspective as possible.”
In the first episode, Meister scratches the surface and asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.