Reflections
In Good Taste
Now here for the Series One finale of In Good Taste, host Ever Meister speaks with three coffee professionals who offer reflections on the episodes that carried the most meaning for them. This episode features Scott Lucey (, Milwaukee WI), Brandon Bir (, Columbus OH), and Nani Ferreira-Matthews (, Baltimore, MD).
info_outline
Apologies
In Good Taste
Episode five of In Good Taste with Ever Meister—a coffee podcast about marketing, or a marketing podcast about coffee—is all about apologies. Corporate apologies, to be precise, and how they've become a marketing issue and ethics issue and, as we've seen in recent years, a coffee issue.
info_outline
Transparency
In Good Taste
In this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?
info_outline
Appropriation In The Coffee Industry
In Good Taste
We explore the far-reaching effects of appropriation in the coffee industry—and beyond. What does it mean to "borrow" images, language, icons, and other cultural elements in order to create and promote our coffee brands? And, perhaps more importantly, how do we make things right when we realize we've done wrong?
info_outline
The Ethics Of Photography In Coffee Marketing
In Good Taste
This episode explores the ethical implications of using photographs in coffee marketing and asks, among other things, “What story are the pictures that we share of coffee farmers telling?”
info_outline
Pilot
In Good Taste
In the first episode of In Good Taste, Ever Meister asks a number of coffee professionals involved in marketing questions about their backgrounds, the ethical codes they follow, and the resources they use in their work.
info_outlineIn this episode, Meister ponders out loud whether price transparency is a two-headed monster: As a business practice, it is a pivotal weapon in the fight for increased equity along the supply chain, but as a marketing asset… could it be more of a liability? And most importantly, to whom?
Drawing a fine line between these two, Meister asks some challenging questions (which certainly have no easy answers) about three key areas that will help us determine whether our marketing of price transparency is ethical: consent, context, and consequence. She's joined by third-generation coffee producer Ashley Prentice; the founder of Oromia Coffee Farmers Cooperative Union, Tadesse Meskela; and business professor Peter Roberts, founder and project lead of the Specialty Coffee Transaction Guide.
Meister says, "There's no doubt in my mind that price transparency is the way forward toward equity and sustainability in the coffee industry, but—and it's a big but—the question about how we talk about that price transparency is another thing altogether. I know in my heart that coffee people are acting with the best intentions when they publish their FOB or farm-gate prices, but have we really critically considered the impact of sharing this data? I'm on a mission to find out, and I hope this episode will spark some good, challenging conversations about it all. I love feedback because I'm not afraid to be wrong—in fact, this is one case in which I'm really afraid to be right!