Two Reds are Better than One
Two of the dental industry's top leading coaches, speakers, trainers and consultants, talking about business and life with Chris Barrow and Ashley Latter.
info_outline S07 E02: We do things differently down here 01/31/2024
S07 E02: We do things differently down here If you walk round Manchester city centre, you will often see the above statement, ' WE DO THINGS DIFFERENTLY HERE' which glorifys Manchester's achievements in the world and why Mancuncians are different. We have tweaked the above statement slightly for our guest today and you will see why when you listen to the interview. Born in Glasgow, Lawrence decided to take some time out to travel the world and then visited Sydney 11 years ago to do some dentistry for several months. He ended up staying and now Lawrence is partner in Spa Dental and three other Practices around Sydney. He is in the top five producers of Invisalign in the whole of Australia and as you listen to Lawrence you will clearly see how obsessive he is about the 'Patient Journey' and how they stand out from a very crowded market place. Have a pen and note pad to make lots of notes, this interview is full of gems. You will discover; How his practice and his team obsess about customer service You will understand his philosophy behind the refurbishment. of Spa Dental, to make it completely different to any other DP The absolute mission of giving the patient a completely different experience to any other dental practices How the practice gets five start google reviews and how they educate the patient on what to write. Google reviews you need 150 of them before you get on the start line The steps to the perfect patient journey and consultation How most of the work has been done before the patient has even visited the practice 'The hidden camera' you will have to wait to the very end to hear about this strategy The super associate what it means Instagram - how to make it a success
info_outline S07 E01: On never giving up (and how to run your business in 60 minutes a month) 01/09/2024
S07 E01: On never giving up (and how to run your business in 60 minutes a month) On never giving up (and how to run your business in 60 minutes a month) an interview with Dr Mike Hughes of Deintyddfa Na-Nóg Dental & Implant Team in Bangor, North Wales We begin our new podcasting year with a story of courage and resilience that has led to the creation of an award-winning specialist referral practice in Gwynedd, even though some local councillors and planning officers did their level best to stop the project before it started. Mike Hughes shares his history with us - qualifying as a reluctant dentist second time around in Cardiff and then moving on to develop his passion for MaxFax. After his mentor sold to corporate, Mike continued in that environment for 14 years until his hunger for independence led him to identify a site in a beautiful business park, where his vision was to create a leading specialist led referral centre, a vision that started as a chalk drawing on his driveway. Local planners thought otherwise and he made BBC news headlines back in 2021, when he eventually won his battle for the right to open. The clinic passed the £1m turnover mark in its first year and has gone on to even greater success. All without even having a website! In our conversation you will learn: how to grow a 4-chair practice in 2250 sq feet of office space; how to open in 3 months after acquiring the building how to attract over 400 new complex referral patients in your first year; how terrible Chris Barrow is at Welsh pronunciation! the three biggest tips for anyone stepping on to the ownership ladder in 2024; how Mike runs his business in 60 minutes a month.
info_outline S06 E12: Our final podcast of 2023 12/20/2023
S06 E12: Our final podcast of 2023 In our final podcast of 2023, there is no guest, instead, we share our highs and lows of 2023 and also why we are so excited about dentistry in 2024. In the interview we discuss; Our highs of 2023 both personally and professionally Chris's calendar management system - how he plans out his year, often several months ahead; How and why he takes 12 weeks vacation every year Ashley's announcement - he is finally taking a short sabbatical Why are they both excited about 2024 in Dentistry AND MUCH MORE
info_outline S06 E11: Lessons in Innovation and Leadership - a conversation with Ashley Byrne 11/30/2023
S06 E11: Lessons in Innovation and Leadership - a conversation with Ashley Byrne Our guest for this month's podcast is dental technician Ashley Byrne - Owner Byrne Dental Laboratory, one of the largest and most advanced in the UK and now part of the European Corus Group. In the first part of our interview, Ashley reviews the opportunity in digital workflow: The sheer magic of IOS; Why using intra-oral scanners can save time, increase staff retention/morale and engage patents in their oral health to an extent never before seen. We also discuss how important it is to advance along the adoption cycle and embrace every aspect of technology - Ashley even shares his “latest” innovation, using augmented reality in dentistry. Part 2 of our podcast looks at his leadership skills with a team of over 50 people: How to get your team to 5th gear; The “no blame culture” and the £4,000 mistake; Why he cooks 180 rashers of bacon on a Sunday evening. It’s a fun session and totally inspirational - do yourself a favour and listen now.
info_outline S06 E10: Why 2024 will be a great time to buy a dental practice 10/24/2023
S06 E10: Why 2024 will be a great time to buy a dental practice S conversation with Lis Hughes - Managing Director - FTA It’s not often that we get the chance to listen to an industry expert sharing with us her view of the dental landscape since lockdown to the present - and beyond. Lis arrived at Frank Taylor Associates in 2008 to deliver some consultancy work - and has stayed there ever since, describing the company as a great place to work with nice people. During our conversation we discuss topics that will be of interest to all existing Owners and equally those who aspire to buy a practice: The current challenges we face deal flow goodwill values recruitment & retention corporate consolidation white space high interest rates The most important question any potential buyer must ask Why an NHS/private mix represents a good buying opportunity Ideas to maximise the attractiveness of your practice if you want to sell How to get the bank to say “Yes” to funding your purchase Why you need to start talking 2 years before you sell or buy Why a dental plan can make your practice look more attractive to the bank Why flexible UDAs have changed the landscape What we need to do to make NHS delivery more attractive to associates The real due diligence - affordability The next 12 months - opportunity knocks
info_outline S06 E09: 'Paid' - The 10 Secrets to being richly rewarded for the value you deliver 10/03/2023
S06 E09: 'Paid' - The 10 Secrets to being richly rewarded for the value you deliver In this latest episode of 'Two Reds are Better than One' Chris and Ashley interview Peter Thomson. Peter shares many strategies from his latest book 'Paid' Peter Thomson has been in business for over 51 years and he has been in the Personal Development world for 30 years. He has written 15 books, and produced over a 100 business programmes. This episode was a true masterclass in communication, sales and making sure you get richly rewarded for the value you bring to your patients. We strongly advise you listen to this podcast twice and make notes, there are some wonderful quotes that will change the way you think and behave. In this episode, you will discover: The difference between Transactional and Relationship Clients The real reason (s) why dentists undercharge Why only a small percentage of clients buy on price What a client can judge when they do business with you and how it relates to what fees you charge Why you should learn 'how to sell and then not sell' That sales takes place in the gathering stage The 'Contrast Strategy' and its importance before you discuss your fees How writing a book can transform your positioning in the market- place The two bowls, customer service and reward. To get richly rewarded it is what you put in the customer service bowl and you will hear examples One simple strategy to keep your patients for over 40 years AND SO MUCH MORE.
info_outline S06 E08: Buying and Selling your Practice - a true life roller coaster of a journey 07/12/2023
S06 E08: Buying and Selling your Practice - a true life roller coaster of a journey We asked Claire Nightingale to return as a guest and share with us the pains and pleasure of both buying and selling an orthodontic practice. This interview will help any dentist (specialist or general) who is interested in embarkation (or disembarkation) from Ownership. Claire’s first attempt at Ownership was a painful failure and she explains why - and equally why it was another 9 years before she acquired her own business. In part 1 we talk about that slow journey into Ownership. In part 2 the challenges of growing a business from “pen and paper” to digital. In part 3 the necessity to plan your exit a long way in advance. In part 4 the story of her sale to Dentex - and the mountain climb that is due diligence. In part 5 the journey into a happy corporate ownership. Along the way we will hear about family challenges, leading by change, how and asset can turn into a liability in a split second, how to break the news to the team, mop buckets, leases, currency exchange and missing shareholders. Strap yourself in and get ready for a tour de force. Listen now via the player below or your favourite podcast streaming service.
info_outline S06 E07: Why you should advise your children to get into dentistry - an interview with Eddie Small 06/26/2023
S06 E07: Why you should advise your children to get into dentistry - an interview with Eddie Small Ashley and I have known and worked with Gareth and Amanda Small at Helens Bay Dental Practice for so many years that Eddie remembers us as part of their dinner conversation when he and his sister Emily came home from school. Emily is now a dental therapist working in Dubai and Eddie is a dentist who commutes between London and Helens Bay (just outside Belfast) on a weekly basis. In this conversation, we trace Eddie’s life so far (one of our youngest ever guests) from thinking about dentistry at the age of 6, becoming more interested in his parent’s work from age 11 and deciding on a dental qualification as soon as his GCSE’s were completed. Then to the University of Manchester (great choice Eddie) and happy years during which he was expertly mentored by Professor Siobhan Barry and also met numerous people from whom and with whom he learned. Eddie became Co-President of the Undergraduate Society and helped to chair their annual conference post-Covid. From this time he also recalls a training course attended with his father over in the Czech Republic with Dr. Josef Kunkela - a course at which he met the presenter’s son and others of his own age group - all attending with parents - a fraternity that inspired him to do more. Key words for Eddie are “passion”, “learning”, “innovation”. After graduation he worked as a Foundation Dentist in Sunningdale, Berkshire and has many happy memories of that time to share. As stated, he now splits his time between England and Northern Ireland and frequently introduces digital workflow ideas to his parents, who remain totally open-minded to every suggestion promoted. This is a success story - about dentistry, family and dedication. We think you should share the podcast with others who either have children or parents who may be inspired. Eddie also kindly offers to answer direct questions confidentially - you can reach him at
info_outline S06 E06: "Three Reds are Better than One" - a podcast Xtra with Enrica Latter as “The Third Red" 06/05/2023
S06 E06: "Three Reds are Better than One" - a podcast Xtra with Enrica Latter as “The Third Red" Have you ever considered what a new patient enquiry is worth to your practice? If a patient is interested in some cosmetic treatments, for example short term orthodontics, bonding, teeth whitening, or implants, each telephone call could be potentially worth thousands of pounds. If a patient is enquiring about just becoming a patient and they join your membership plan, over a ten-year relationship, then they could easily spend several thousands of pounds with you. This is becoming increasingly important as patients are often shopping around, and some of them are enquiring about NHS services. Therefore, it would be safe to say that the Reception Team are some of the most important members of your team, they are often dealing with thousands of pounds worth of opportunities every day and they could make, or break whether a patient visits your practice, or your competitors down the road. In this episode Chris and Ashley along with Enrica Latter, Ashley's daughter, explore this topic in detail. Enrica who works in a top end Private Dental Practice in Manchester as a TCO, made a dozen mystery telephone calls to Practices throughout the UK and what she discovered was alarming. In this podcast you will discover; Why your Front of House Team/Receptionists are the most important team members within the Dental Practice; Why they should be called 'Managing Director of First Impressions'; The skills and traits of someone who is dynamic on the telephone and how employing from outside the industry can be advantageous; What Enrica discovered after making all these calls and the five big take-aways from the exercise; What not to do if a patient is enquiring about NHS, when you can only see the patient on a private basis; The incredible offer made by Ashley Latter for those who are serious about making progress in this area, including free training places on his courses. AND MUCH MORE
info_outline S06 E05: 'It Does Not Get Greener than this’ - building an amazing practice and a team who love to come to work 05/30/2023
S06 E05: 'It Does Not Get Greener than this’ - building an amazing practice and a team who love to come to work One of the biggest challenges Owners and Practice Managers face is creating a highly motivated team that performs at a top level all of the time. A culture in which everyone loves coming to work to do their best, and in which they know they can reach their full potential. A culture that very few practices manage to achieve. Marina and Michael Chan have succeeded within their stunning Dental Practice, Iconic Dentistry & Medispa in Perth in Western Australia. Not only is the interior of the Practice beautiful, including a self-playing piano in the reception area, creating a surreal atmosphere, that patients love to come to and often travel long distances to visit. Ashley recently delivered an In House Two Day Ethical Sales & Communication Programme for their whole Practice and over lunch, one of their team members commented about the culture and said "It does not get any greener than here" and that is how this interview came about. In this interview, Ashley and Chris grill both Marina and Michael, to understand what they do every day to create such a wonderful culture. You will discover, Where the Chan's got their inspiration for the decor of their Practice How thinking about their team is a daily obsession What is the moist important asset in their office The importance of the 'Morning Huddle' and a precise description of what happens at 07:45 every morning The four days of training and retreats that take place every year for the whole team, what goes on and why The whole teams obsession with constantly improving and reaching their full potential How the Chans have created an environment where every voice is heard and new ideas are created How they recruit and what are the most important things they look for in new people The one attribute each team member must bring into work every day, absolutely no compromise here. And much more. This is one of the longest interviews the 'Two Reds"' have facilitated, ensure you have a pen and paper to write down the many ideas you will get from listening.
info_outline S06 E04: “Make every second count” - Making More Profit in Less Time with Invisalign and Dental Monitoring 04/20/2023
S06 E04: “Make every second count” - Making More Profit in Less Time with Invisalign and Dental Monitoring On this month’s podcast we welcome the former owner of Queen's Gate Orthodontics (South Kensington), Dr. Claire Nightingale - now a part of the Dentex family of practices. We begin by reminiscing that Chris first heard Claire speak at the 2019 BOS annual conference and, thus inspired, he asked for an interview for his own clients in January 2020. Claire shared her commitment to digital workflow and virtual consultation, little realising that, just a few weeks later, we would be plunged into lockdown and that, on the return to work, her new business practices would accelerate the growth of her business. Best Practice UK, Dentistry Awards, 2020. Most Transformed Practice, UK and I Invisalign Awards, 2022 Best Digital Practice, London, Highly Commended, Private Dentistry Awards, 2022 Best Principal, London and South East, Private Dentistry Awards, 2022 As well as being inspired by Claire’s enthusiasm and energy, you will learn: Why Claire became an orthodontist; Why it is important to start any business venture with your exit strategy in mind; Top tips for selling your business, both before, during and after the sales process; The massive benefits of digitisation and of Dental Monitoring; How working smarter and not harder creates The Nirvana Graph The Four Pillars of Claire’s success Turning negatives into positives; Being resilient; Offering world class customer care; Building your business through word of mouth. Claire is a power-house of passion, determination and focus - and if 1% of it rubs off on you, your time will have been well spent.
info_outline S06 E03: The Secrets to Finding a Passion in Dentistry - How to start a brand new dental clinic and prosper from day one 04/03/2023
S06 E03: The Secrets to Finding a Passion in Dentistry - How to start a brand new dental clinic and prosper from day one In this month’s podcast we interview Chris Ball - Co-Founder of a super-successful private squat in Preston, Lancashire - Dentistry by Cure Clinics. For anyone considering future practice ownership, anyone who has purchased or opened a clinic in the last few years - and for anybody who may have “lost their mojo” - this conversation is a must. Chris shares with us his personal life story and also a detailed account of the planning and execution of the squat opening in May 2022. By the way - the business has been a huge success story with record sales, full surgeries and they have had to close down the recruitment page on their website BECAUSE THEY WERE GETTING TOO MANY JOB APPLICANTS. You’ll learn that Chris is a local lad to Preston, grew up in a family that instilled his work ethic, discovered dentistry as a trauma patient and managed to get into dental school on his third attempt. We will discover why the phrase “luck is the meeting place of opportunity and preparation” is to relevant to the circumstances in which the concept was born - a conversation with his Pharmacist brother at Christmas 2021, that led to the plans for and creation of the clinic. In this podcast you will also hear: The communication rules for a successful family business; How the clinic manages to stay open for business 7 days a week; The story of the pre-registration campaign that had thousands of potential new patients asking for information before the doors opened; The marketing campaign that had a film crew arriving to create a news-piece for The lancashire Evening Post; The chance encounter in a Cornwall restaurant that resulted in the appointment of their Patient-Experience Coordinator; How best to avoid burn out; What next for Cure Clinics? Chris Ball will inspire you and remind you that with a combination of careful preparation, collaboration, core values and future-thinking, anything is possible.
info_outline S06 E02: The Secrets to Finding a Passion in Dentistry 02/27/2023
S06 E02: The Secrets to Finding a Passion in Dentistry Karl Walker Finch is our latest guest on the 'Two Reds are Better than One Podcast'. Karl graduated in 2010 in Liverpool and then spent the next 5 years working as an associate on the Wirral before joining Lindley Dental in Huddersfield as an associate who announced on his first day that someday he wanted his own place. Very early on in his career, Karl discovered two passions. His first was for Implants and in 2014 took a Masters in Implantology and the other was that he had an Entrepreneurial streak in him, and that he wanted to be a Practice Owner one day. In 2022, he became a Practice Owner along with his wife Marisa, when he purchased a Practice and changed the name to 'Smiles in Tandem’ which is based in Huddersfield. Karl concentrates on all things dentistry and Marisa's speciality is Counselling and Psychotherapy. This is a fascinating interview and Karl really opens up and shares some of his own mental health issues and what he did to overcome them and still does every day. There are so many take-aways for everyone. As well as running his own busy Practice, he is a family man and yet he has still found time to write a book called 'In the Loupe' - The Secrets to Finding a Passion in Dentistry' and he talks about this book on the podcast. You can purchase the book NOW at . In this interview you will discover; One of the most important principles that you need to adopt when buying an existing Dental Practice Karls biggest single mistake when he purchased the Practice The importance of Communication with the team and how to get your team to buy into the changes you want to make The three techniques Karl adopted to deal with his own mental health issues and how he maintains a happy work and home life The importance of every day writing The importance of pace, not race and living in the moment Goal setting is not the be all and end all and how it can have impact on quality The impact that belonging to a Mastermind group can have in your career AND MUCH MORE.
info_outline S06 E01: The Queen of Automation 02/06/2023
S06 E01: The Queen of Automation This month we meet with Lisa Catto, founder of And creator of: who talks to us about the three critical results of the work she does for dental practices: Saving time; Getting organised and Growing sales. Nothing to not like there. Lisa has run her own businesses since the age of 19 and has a bewildering CV that includes: Turning a roller-skating rink into a rave venue; Running an animation art gallery in central London; Pioneering computer games and digital marketing before the internet “was a thing” and we were using floppy disks and dial up modems! After a sabbatical in the South of France, she returned to the UK and started working in small business automation before most of us even knew what that meant. Chris first met Lisa during lockdown, when she was automating an ortho group and he has since witnessed the transformative work she has done with a number of his clients in general practice. For Ashley, meeting Lisa for this podcast recording was the second blind date of his life - and the first that has turned up! Lisa explains to us in very clear and direct terms the three phases of her work with dental clients, automating: Phase 1 - what happens before someone becomes a patient (including her unique SmileViewer systemhttp://www.smile-viewer.com/); Phase 2 - how they are converted into fee-paying patients and Phase 3 - how they are looked after as patients. She also explains how the work she does integrates with Practice Management Software and the thorough onboarding that is done with the dental team when her systems are put in place. Ultimately, she says, “automation is about creating the extra time and space to build relationships” and that “incremental is exponential” - if you can save just 5 minutes a day, that’s almost 3 full days a year of team activity. Dentists leave too much money on the table in treatment plans never sold or not taken up - Lisa shows us how to automate improvement. It’s a great interview, never too technical or geeky and we think you will love it.
info_outline S05 E20: An end of year special with Chris and Ashley 12/16/2022
S05 E20: An end of year special with Chris and Ashley On todays 'Two Reds are Better than One Podcast' Ashley and Chris discuss their highs and lows of 2022 and share their goals and aspirations for 2023. Like never before, Ashley and Chris open their hearts and share some very personal stories and as usual, there is no holding back. As usual, there are many lessons and takeaways for your own personal and business life. In this podcast you will discover; How a Hotel seriously messed up one of Ashley's Courses and how shabbily they dealt with the issue, losing a £200,000 client overnight. This is how not to deal with complaints. How a One Star google review caused a few sleepless nights for Ashley and how he managed to move on How to develop resistance in your life and how to bounce back after serious set backs How at the age of 69, Chris Barrow has finally given into the PACE not RACE philosophy The impact climbing the highest mountain in Italy has had on Chris Chris scores himself 3/10 as a new grandfather and he shares what he is going to do to improve his score. Why everyone needs a Coach or some one to cry on How Chris and Ashley have survived several recessions and their final message to all their listeners to make 2023 a good one. AND MUCH MORE
info_outline S05 E19: Bringing Preventive Well-being Education To The Forefront In Dentistry 11/30/2022
S05 E19: Bringing Preventive Well-being Education To The Forefront In Dentistry With mental health at the top of the agenda for leaders, managers and in our own lives, we welcomed Dr. Mahrukh Khwaja to this month’s podcast to discover how she has used her own experiences with burnout and depression to help others in dentistry.
info_outline S05 E18: Creating a dental success story in a North West seaside resort 10/26/2022
S05 E18: Creating a dental success story in a North West seaside resort Five years ago, Stuart and Amy Barnes purchased a two-surgery Dental Practice on the first floor above a Thomas Cook Travel Agents in Lytham St. Annes, near Blackpool. Through incredible hard work, dedication, often working seven days a week, the Practice has expanded to five chairs, fully private and is experiencing record numbers of new patients and turnover. In this podcast, Stuart and Amy share their story. It was so good, that this was one of the longest podcasts the Two Reds have recorded. It is simply full of gems. The best thing about this interview is you will rarely meet a more down to earth couple. You will learn; When buying a Dental Practice, or setting up a squat, why it is important to look at the potential rather than the current situation How being naive and making BOLD quick decisions can often win through From leaflets drops to social media, why you need several different types of marketing and campaigns running at the same time How belonging to Peer and Mastermind Groups is essential to succeed in business today The power of a Brand Book and how implementing this one strategy can solve all your recruitment issues and attract the right type of employees to your Dental Practice The benefits of having a brilliant Business Manager AND MUCH MORE
info_outline S05 E17: Simple steps to exceptional leadership - an interview with David Taylor 08/31/2022
S05 E17: Simple steps to exceptional leadership - an interview with David Taylor We are currently in the most challenging recruitment and retention crises in dentistry for 25 years and if that was not enough, we are also in one of the worst cost of living crises in 40 years. With people swapping jobs for more money, It has never been more important to look at how to keep and recruit the best talent. You have to show up as a great leader.. In the latest episode of 'Two Reds are Better than One' Ashley and Chris interviewed David Taylor who like Ashley, was an ex Dale Carnegie Master Leadership Trainer. David has been delivering Leadership & Management Training for over 30 years, and is an expert in this field. Whether you a business owner, a Practice Manager, or an an associate, there are many take aways in this inspirational interview.
info_outline S05 E16: Building a 10-practice dental business based on what you learned from your Dad 07/18/2022
S05 E16: Building a 10-practice dental business based on what you learned from your Dad Today we welcome the co-owner and Operations Director for a 10-practice West Midlands micro-corporate - Tri-Dental - a warm welcome to Polly Bhambra. Buckle up and get ready for the ride - because Polly is a powerhouse of enthusiasm for what it takes to grow a Champions League dental business in the current challenging landscape. Polly shares with us her unique childhood and career pathway and in this interview you will learn: About her childhood - one of five children of Indian immigrant parents from India who arrived with nothing in the 1960’s; How her father (known locally as "Mr. Singh") grew his own business and instilled in his children a work-ethic and people-ethic that forms the core values of Tri-Dental today; Why “respect” is one of those core values; Why “bitching is bullying” and what to do about it; The 4 questions Polly always asks herself when interviewing new team members and clinicians; How Tri-Dental onboard new team members and then keep them self-motivated; Polly’s own unique career pathway (no spoilers here - but you’ll never guess); Why and how she bought a derelict dental practice in 2006 and how it has grown into Tri-Dental; Dealing with the current recruitment and retention crisis; What do do and say when a team member presents you with a better offer from a new Employer and asks you to match it.; How Polly sees the next 18 months in dentistry UK. This interview is a belter and we are so grateful that Polly gave us her time and shared her story and insights.
info_outline S05 E15: How to fail your finals and still be President 06/08/2022
S05 E15: How to fail your finals and still be President
info_outline S05 E14: Running a micro-corporate, one day at a time 04/05/2022
S05 E14: Running a micro-corporate, one day at a time An interview with Grant Watson from Envisage Dental Group
info_outline S05 S13: Resilience - an introduction to The Rosie May Charity Day 02/23/2022
S05 S13: Resilience - an introduction to The Rosie May Charity Day In this one-off and extraordinary podcast, we meet Mary Storrie, mother of Rosie May, who, in 2003, was brutally murdered at age 10. That was just the start of an astonishing story of the resilience of Mary and how that and subsequent shocking events gave rise to The Rosie May Foundation. Ashley and I are joined in this interview by our client and friend, orthodontist Catherine McCanny, who met Mary at an event some years ago and decided that she wanted to enlist the help of dental friends in creating a charity day to inspire her audience and raise funds. That first conversation took place three years ago and then along came Covid - but now we are ready to launch and, on Friday 8th April 2022, at the Malmaison Hotel in Leeds, Ashley and I will joining Catherine and other guests to provide a day of learning and motivation for all dental team members. In this podcast you will meet Catherine, another example of resilience, as she briefly shares her own story of opening an ortho practice, during a recession and in a working class Northern mining town - and how she has now become one of the top 5% of Invisalign providers in Europe and a speaker for Align Tech. You will meet Mary and hear her staggering story of overcoming multiple adversities. You will hear from Ashley and me, introducing the charity day and the other speakers we have invited, including an astonishing story from a Greek dentist who “sold up” after economic armageddon in her home country, relocated to the UK and rebuilt her professional and personal life. Even if you cannot make the charity day, listening to this podcast will, like us, make you realise that your own challenges can be put into perspective. For more information on the day itself - see - we would love to see you there.
info_outline S05 S12: Controversial, Contemporary and Consistent - how to stand out in branding and marketing 02/06/2022
S05 S12: Controversial, Contemporary and Consistent - how to stand out in branding and marketing Shaz Memon is the founder and MD of Digimax a leading dental marketing agency in London In this brilliant interview, Shaz shares simple, uncomplicated strategies to help you grow your brand and your Instagram visibility. He also stresses the importance of exceeding your client's expectations. Not only does Shaz share what works, he will also share what happens when you do drop the baton, and the consequences it can bring. Shaz is one of the humblest guys you will ever meet and it took over two years to get this interview organised, It is well worth the wait.
info_outline S05 S11: The viewpoint from a business manager 12/21/2021
S05 S11: The viewpoint from a business manager In just four years, they turned a Practice whose turnover was £400,000 to £2.4M eventually selling it to BUPA for £3.2m, Lucie implemented 6 strategies into place that allowed this to happen and on this podcast, you will learn discover what they are and how they created a truly world class dental practice.
info_outline S05 S09: What Star Wars teaches us about building a practice in which people want to work 10/11/2021
S05 S09: What Star Wars teaches us about building a practice in which people want to work With dental nurses leaving the profession, lack of responses to recruitment advertising for all positions and a general fatigue and malaise in the workplace - how on earth does a busy Practice Manager or Principal keep and attract Ideal Team Players?
info_outline S05 S08: How to use the hidden asset in your Dental Practice to increase sales by 20% in the next 90 days 09/15/2021
S05 S08: How to use the hidden asset in your Dental Practice to increase sales by 20% in the next 90 days In this podcast, Ashley and Chris interview two key opinion leaders from the Therapist and Hygiene world Robiha Nazir and Cat Edney, who will share proven strategies on how to add real value to your patients and grow your turnover.
info_outline S05 E06: Marketing Truth Bombs - What Most Marketers Won’t Tell You 07/19/2021
S05 E06: Marketing Truth Bombs - What Most Marketers Won’t Tell You We are delighted this month to welcome a powerful influencer in USA dental marketing, who shares with us her own professional story as well as some priceless tips on marketing in the current landscape.
info_outline S05 E05: How a very busy practice in Leeds created a world class team that gives their patients a world class experience every time 06/06/2021
S05 E05: How a very busy practice in Leeds created a world class team that gives their patients a world class experience every time The Two Reds are Better Than One interview this week was with Jasmin Wrigglesworth - the Practice Manager of Infinity Dental - and Gaby Saracino-Hamill - the lead TCO within the practice.