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Scaling Your Home Service Business with Jen McKee

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Release Date: 02/11/2026

The Future of Marketing for Home Service Businesses

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this...

How Dual Fuel Heat Pumps Are Changing the Game for HVAC Contractors

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Electrification is accelerating across North America. Rebates are expanding. Regulations are tightening. And HVAC contractors are being asked to deliver higher efficiency, lower emissions, and better comfort all at the same time. So where does dual fuel fit in? In this episode of Service Business Mastery, recorded live at AHR Expo, Tersh Blissett sits down with Matt Schlegel and Charles Hurd to break down how dual fuel heat pumps are becoming a powerful solution for commercial and residential contractors. If you’re trying to navigate electrification, cold climate performance, rebate...

How HVAC Contractors Are Making More Money with Duct Sealing Technology

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Most HVAC contractors focus on equipment upgrades, but one of the biggest opportunities for better installs and higher profit is hiding in the ductwork. In this episode of Service Business Mastery, recorded live at AHR 2026 in Las Vegas, Tersh Blissett sits down with Jarrod Scott from Aeroseal to explain how duct sealing from the inside works, why it is different from traditional mastic and tape, and how contractors can use it to improve comfort, increase system efficiency, reduce callbacks, and create a real competitive advantage. They also discuss commercial and multifamily applications,...

How Service Businesses Can Use AI to Convert More Leads

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But here’s the real question: How do you use AI to convert more leads without losing the human touch? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down what’s actually working in AI-driven lead conversion right now. They dive into: Why speed to lead still wins (and why seconds matter) How one word in your follow-up could be killing 90 percent of your...

Scaling Your Home Service Business with Jen McKee

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like...

Why AI Won’t Replace Your Leadership Skills in the Trades

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

AI is transforming home services. It is changing dispatching, marketing, scheduling, follow-ups, and even customer communication. But there is one thing AI still cannot do. Build a real team. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Scott Stolze, from GrwX Labs, to break down the human side of leadership and communication. These are the skills that separate average service businesses from elite ones. You’ll learn why authenticity is becoming the new competitive advantage, why leaders must create psychological safety, why quiet technicians...

Why Contractors Who Don’t Own Their Customer List Will Lose

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Contractors who do not own their customer list will lose. As AI, search, and digital platforms continue to change, relying on Google, ads, or third party platforms puts your business at risk. In this episode of Service Business Mastery, we break down why owning your customer list is no longer optional for contractors and service business owners who want to survive and scale in the next decade. Joshua Crouch and Tersh Blissett sit down with , founder of , to explain how contractors can protect their business by building direct relationships with their audience, increasing client loyalty, and...

How Contractors Can Automate Their Business Without Losing Control

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn’s disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner...

What Homeowners Actually Want From Contractors

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

If you’re in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with “Hey, my system isn’t working,” this episode of SBM, “What Homeowners Actually Want” with Zachary Dearing, co-founder of Mantel, breaks down real homeowner insights pulled directly from Mantel’s survey data. The conversation translates the findings of the Mantel's survey "Homeowner Shopping Attitudes Report 2025" (https://www.usemantel.com/survey) into practical takeaways, making it a cheat sheet into how homeowners think, choose, and spend. Here’s why you should listen,...

Why Promoting Your Best Technician Almost Always Backfires

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - 🚀 Get Your 14-Day Free Trial with CallRail! 👉 Visit: In this episode of the Service Business Mastery Podcast, we sat down for an insightful discussion with Justin Deese, host of the Freedom Blueprint podcast and creator of the Service Manager Academy. We talked about how to turn top technicians into effective service managers. Here’s what we cover in this episode: Common mistakes we see when promoting technicians to managers How to set boundaries with coworkers, friends, and...

More Episodes

In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market.

Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like an afterthought.

They also dive into what makes a business scalable long-term, including profitability, building an asset (not a job), and why the right rooms and relationships are often the fastest path to growth.

If you are serious about scaling your business, this episode will give you both the mindset and the marketing strategy you need.

What You Will Learn in This Episode

• Why video is one of the biggest marketing advantages in home services right now
• How Google is indexing videos from Instagram, Facebook, TikTok, and YouTube
• The simple checklist that helps your videos show up in search
• Why your social media bio must clearly say what you do and where you do it
• How to scale with profits, not just revenue
• Why every owner should be building a business asset, not just a job
• The real value of conferences, networking, and being vulnerable in the right rooms
• Why you should seek advice from contractors who have actually done the thing
• How to build your presence as a leader, brand, and business in your market

Timestamps

00:00 Google is indexing all your videos now
03:10 Who Jen McKee is and what Kee Hart Marketing does
04:03 The Growth Experience conference (profits, people, presence)
10:55 Why great conferences avoid sales pitches
15:53 Why contractors should learn marketing from contractors
24:05 The mindset of continuous growth and not settling
25:17 Build an asset, not a job
26:34 The real value of conferences is your network
30:36 Stop having imposter syndrome (everyone has value)
36:16 Should contractors use AI for content?
43:18 How to get your videos indexed by Google right now
48:22 The Growth Experience details and how to get tickets