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MYB091: The Mindset Formula Every Business Owner Needs to Know

Max Your Business

Release Date: 06/12/2025

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More Episodes

In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears.
They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results.
Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why generalisations like “it’s a tough market” or “no one’s spending” are just belief systems holding you back.
This is a no-nonsense chat about how your beliefs shape your business and how changing them might just change everything.
Episode Highlights:

00:00 - Welcome to the Max Your Business Podcast
03:19 - What “the six inches between your ears” really means for your business
05:22 - David’s breakthrough moment: E + R = O (Events + Response = Outcome)
09:11 - Why stress is self-created and how to stop “doing” stress
12:08 - Reframing external triggers: the blue-sky stress example
13:51 - Ben’s pilot training story and staying calm under pressure
15:53 - Limiting beliefs and generalisations that hold business owners back
17:54 - The influence of childhood conditioning and early beliefs
20:15 - Redefining success: why mindset, not money, is the real driver
22:30 - The 4-minute mile effect: how seeing what’s possible changes what you believe
26:34 - The power of micro changes: habits, triggers, and going “right instead of left”
29:02 - The mindset shift that changed a client’s business trajectory

Key Takeaways:
Your Mindset is Your Operating System
 The way you think determines how you respond, and that response shapes your results.
Stress is a Choice
 It’s not the event that creates stress, it’s your reaction. And reactions are completely within your control.
Your Beliefs Aren’t Facts
 Just because you believe it’s hard to find good people or make money in this economy doesn’t mean it’s true.
Success Starts in Your Head
 The most successful business owners don’t have different resources; they just think differently.
Surround Yourself With Possibility
 The fastest way to shift your beliefs is to see what’s possible for others. Read books, listen to podcasts, and get in the room with people doing big things.
Ready to rethink the way you think, break through what’s been holding you back, and build a business that doesn’t depend on you 24/7?
🚀 Head to maxmyprofit.com.au to explore coaching programs, tools, and resources that’ll help you grow your business the smarter way.
Tune in now and make sure to subscribe so you never miss a mindset shift that could change everything.