MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales
Release Date: 12/04/2025
MYB118: 2026 Business Planning: How to Review Your Year and Reset for Growth
Max Your Business
In this final episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin put on their coaching hats to guide you through the transition from the "silly season" into a powerful new year. It’s been a cracking year, and as we race towards Christmas, it’s easy to get caught up in the momentum and forget to stop, breathe, and reflect. Ben and David unpack why dwelling on the negatives of the past 12 months creates a "white worm" of negativity in your brain, and how shifting your focus to your wins can change your entire trajectory for 2026. They break down...
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MYB117: How to Structure Your Business for Growth: Building a High-Performance Team
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive deep into one of the biggest challenges business owners face: building a team that actually helps you grow, rather than just adding to your workload. As we head towards the end of the year, it’s the perfect time to review not just where your business has been, but where your team is heading. Ben and David unpack why the old excuse of "it's hard to find good people" is often a reflection of the business owner's mindset, not the market. They discuss the critical shift from a "worker mindset"...
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MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have. If you are thinking about spending more money on marketing to grow your business, you might want to listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid,...
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MYB115: Stop Working Harder - How to Structure Your Business to Run Without You
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why working harder is rarely the answer to scaling a successful business. If the thought of doubling your customers makes you panic because you'd just be working twice as hard, then your business structure needs a rethink. Ben and David use a great fishing analogy to explain why technique beats brute strength every time. They introduce a game changing concept called the "Four Machines" framework. This is all about moving away from people based job descriptions and moving towards function...
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MYB114: How to Stop Working In Your Business (And Finally Get Free)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle the single biggest reason business owners stay stuck: a lack of solid foundations. Ben kicks things off with a story from his recent diving holiday. While he was completely switched off, another business owner on the same trip was stuck taking calls. The difference? It isn't luck; it's a decision to build systems that allow for true freedom. Ben and David unpack the common excuses ("no one can do it like me" or "it's too hard to train someone") that keep you trapped. If you're tired...
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MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate...
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MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your...
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MYB111: The 5 Levers That Drive 61% More Profit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives...
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MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering...
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MYB109: Why Your High-Turnover Business Might Be Worthless
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never...
info_outlineIn this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have.
If you are thinking about spending more money on marketing to grow your business, you might want to listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid, repeatable sales process can transform your bottom line.
Whether you love sales or it makes you cringe, this episode is packed with practical strategies. You will learn to help communicate better, reduce buyer resistance, and close more deals without being "salesy."
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
04:28 – The maths of sales: Stop spending on marketing and focus on conversion
05:54 – The “Test, Adjust, Measure” approach: You can't fix sales without the numbers
07:15 – Flipping the script: Helping people decide instead of convincing them
09:23 – The power of a boring process: Why your sales routine shouldn't change
14:00 – Communication skills: Why talking too much kills sales
16:03 – A tactile case study: How a "Santa Sack" of products doubled conversions
19:15 – Selling the hole, not the drill: Focus on the customer's transformation
26:15 – A special Christmas offer: Get 50% off the “Building Your Sales” course
30:35 – The Kirby Vacuum story: Selling $3,000 vacuums by sticking to the process
Key Takeaways:
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Fix Conversion Before Marketing: Before you spend another cent on ads, look at your conversion rate. A small increase there can halve your customer acquisition cost and double your profitability.
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Stop Convincing, Start Qualifying: A good sales process isn't about tricking people into buying. It is about qualifying leads quickly so you are only talking to people who actually have a problem you can solve.
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Routine is Reliable: Great salespeople don't wing it. They follow a documented, step-by-step process that allows them to measure what works and what doesn't.
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Adapt Your Communication: Everyone buys differently. Whether it is visual, auditory, or hands-on, you need to adapt your style to match your prospect. Tools like DISC profiling can be a game changer here.
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Sell the Transformation: Your customer doesn't want your product. They want the result your product gives them. Focus on the "after" state rather than the features.
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Measure Everything: You need to know your numbers. If you don't know your current conversion rate or average dollar sale, you are flying blind.
🚀 Ready to overhaul your sales process? Get 50% off the Building Your Sales (BYS) course for a limited time. Go to maxmyprofit.com.au/bys and use the promo code MAXEDBYS at checkout.
Tune in to learn how to stop leaving money on the table. Don’t miss this episode and don’t forget to subscribe for more practical insights every week.