MYB092: How to Stop Discounting and Start Making Real Profit
Release Date: 06/19/2025
MYB094: How to Tell If Your Business Is Actually Making Progress (Not Just Keeping Busy)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin explore one of the biggest challenges for business owners: how to measure real progress, not just busyness. It’s easy to get caught up in the day-to-day, but are you truly building a business that gives you more money and more time, or have things ended up a bit different than you’d hoped? Ben and David break down the blind spots that keep business owners from moving forward, share stories from clients who’ve turned things around, and offer practical tools for getting clarity on where you’re at and...
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MYB093: Planning the Year Ahead? Don’t Miss These 5 Key Steps
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into a timely topic: getting your plan together for the new financial year. Whether you’re scrambling to close out June or already looking ahead, this episode gives you a practical framework to reset, refocus, and get results. If you’ve ever found yourself saying “Where did the year go?” or if your business plan is still sitting in your head instead of on paper, this episode is for you. Ben and David break down why planning doesn’t need to be complicated—and how keeping it simple is the key to...
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MYB092: How to Stop Discounting and Start Making Real Profit
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit? If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it. From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to...
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MYB091: The Mindset Formula Every Business Owner Needs to Know
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into the real game-changer in business—what’s happening between your ears. They’re talking mindset, beliefs, and how your internal dialogue directly shapes your outcomes. Whether you’re stressed out, stuck in scarcity thinking, or just feel like your business is plateauing, this episode cuts through the fluff and shows you how to shift your thinking to unlock better results. Ben and David unpack the powerful formula E + R = O (Events + Response = Outcome), how stress is self-created, and why...
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MYB090: Building a Real Team vs. Just Hiring People
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin get real about one of the most common business complaints: “It’s hard to find good people.” But is it really a people problem or a leadership one? If you’ve ever hired someone who didn’t work out, struggled to keep staff accountable, or found yourself doing everything because “it’s easier that way,” this episode is a must-listen. Ben and David unpack why most small businesses don’t have teams—they have groups of people—and how to fix that. From sports analogies to real hiring mistakes, they...
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MYB089: Should You Be Using AI in Your Business?
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore how artificial intelligence (AI) is changing the way business owners work, plan, and grow. If you’re picturing robots or complex coding, think again. This is about simple, practical uses that save time, reduce admin, and help you make better decisions. From writing emails and analysing financials, to handling job applications and quoting systems, AI is now a real, affordable tool for small businesses. Ben and David break down the possibilities and share examples from their own clients (and lives) to show...
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MYB088: How to Get Your Customers Spending More (Without Being Salesy)
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin break down one of the easiest, most overlooked ways to grow your revenue—getting your customers to spend more, without resorting to hard-selling or gimmicks. From supermarkets to service-based businesses, the strategies shared in this episode apply to any industry. Whether it’s bundling products, using checklists, or simply asking the right questions at the right time, Ben and David unpack real-world tactics you can implement straight away. If you’ve been focused on getting more customers, this episode will...
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MYB087: When Should You Hire a General Manager? A Guide for Growing Businesses
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle one of the biggest transitions a business owner can face—handing over the reins to a General Manager. Most business owners are already acting as the GM without even realising it. But if you want to scale, take a step back, or simply stop being the bottleneck in your business, at some point you’ll need to redefine your role. Ben and David unpack what a true General Manager actually does (hint: it's not just being a glorified operations manager), the mindset shifts required to step away from the...
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MYB086: Small Business Budgeting Made Easy - Stop Guessing and Start Growing
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack a topic that too many business owners avoid – budgeting. If you’re making sales but still struggling to pay the bills, this one’s a must-listen. Ben and David dive into why most small businesses react to their finances instead of planning for them, and how flipping that approach can help you build a business that actually works for you. Ben and David share simple strategies, personal lessons, and practical tools that show you budgeting isn’t about cutting back – it’s about making confident,...
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MYB085: Why KPIs Matter and How to Set the Right Ones for Your Team
Max Your Business
In this episode of the Max Your Business Podcast, join hosts Ben Fewtrell and David Carlin as they dive into why tracking KPIs (Key Performance Indicators) is absolutely critical if you want to grow and future-proof your business. With their usual practical, no-nonsense advice, Ben and David unpack how KPIs serve as the "dashboard" for your business, helping you stay on course, measure progress, and make better decisions rather than relying on gut feel alone. They also share real-world strategies for setting up simple, effective KPIs that keep you and your team focused without overwhelming...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit?
If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it.
From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to building a profitable, sustainable business. With relatable stories (including a restaurant rethinking its entire menu) and straight-talking advice, this is a must-listen for anyone serious about turning revenue into real profit.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
04:18 – The discount trap: how it quietly destroys your margins
08:39 – Why increasing sales doesn’t always solve your problems
10:50 – Clarkson’s Farm: A business lesson in doing the numbers
13:23 – Charging what you’re worth (and why most people don’t)
16:06 – How one restaurant owner is adapting their offer for today’s market
21:51 – Pricing with confidence and evolving your business model
23:34 – The maths behind discounting (and why it rarely works)
29:04 – The truth about time, effort, and delivery costs
34:53 – Service businesses: the hidden cost of underquoting
38:58 – The bottom line: know your numbers or gamble your future
Key Takeaways:
Revenue ≠ Profit
Sales are great—but they mean nothing if your costs are swallowing your margins.
Discounting Isn’t a Strategy
A 10% discount could mean needing 30% more sales just to break even. It’s not worth it.
Small Price Increases = Big Wins
Most customers won’t even blink. And if they do? They’re usually not your ideal client.
Track, Review, Adjust
If you haven’t reviewed your pricing in the last 12 months, you’re probably already behind.
Use a Budget, Forecast, and Breakeven Tool
Episode 86 walks you through how to plan for profit—not just hope for it.
Mindset Matters
Shifting from employee thinking to business owner thinking is the first step to charging what you're really worth.
📘 Get your free workbook The Dangers of Discounting at maxmyprofit.com.au/dangers
If you're serious about building a profitable business (not just a busy one), this episode could be the wake-up call you need. Subscribe for weekly episodes packed with practical advice and no-fluff strategies to help you Max Your Business.