MYB092: How to Stop Discounting and Start Making Real Profit
Release Date: 06/19/2025
MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
info_outline
MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outline
MYB103: How Effective Is Your Marketing Team?
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David ask the question every business owner should be asking: is your marketing team actually delivering the leads your business needs? From the Yellow Pages era to today’s AI-driven tools, lead generation has evolved fast, and the old one-person marketing team just doesn’t cut it anymore. They unpack why brand awareness alone won’t keep your sales pipeline flowing, and what it really takes to build a lead generation system that functions like a conveyor belt feeding your sales and operations teams with consistent, high-quality...
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
info_outline
MYB102: Here's your #1 Lead Generation Strategy
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple but often overlooked growth strategy: getting your existing customers to come back. Too many business owners pour money and energy into chasing new leads, while ignoring the goldmine sitting right in front of them. Ben and David share practical stories—from car dealerships and broadband providers to Joe Girard, the world’s most successful car salesman—showing why customer loyalty, repeat business, and referrals are the real secret weapons for sustainable growth. If...
info_outline
MYB101: How Smart Business Owners Are Using Podcasts to Build Trust and Win More Clients
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin welcome special guest Anthony Perl—broadcaster turned podcast producer—to chat about how podcasting can drive growth, build trust and position you as the go-to expert in your field. From common pitfalls like “podfading” to real-world examples across industries, Anthony breaks down why podcasting isn’t just for coaches or big brands. It’s a powerful tool for any business that wants to connect with its audience in a more human way. And if you’re time-poor or tech-shy, you’ll love the model that...
info_outline
MYB100: Why Most Business Owners Don’t Celebrate and What It’s Costing Them
Max Your Business
In this episode of the Max Your Business Podcast, Ben and David are celebrating a major milestone—100 episodes—and taking a step back to talk about something most business owners don’t do enough of: celebrating the wins. Whether it’s landing a new client, getting through a tough week, or just ticking everything off your to-do list, recognising the good stuff (big and small) isn’t just feel-good fluff. It creates momentum, builds resilience, and helps keep you and your team energised for the long game. Ben and David reflect on their own journey and share simple, practical ways to...
info_outline
MYB099: How to Stand Out in Business - Why Different Beats Better
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin explore why being different often wins over being better when it comes to making your business stand out. If you’re stuck competing on price or blending in with the competition, this episode will help shift your approach. Ben and David unpack what a true USP (Unique Selling Proposition) looks like, why so many businesses miss the mark, and how you can stand out in a way that feels authentic and valuable. You’ll hear practical examples from a dentist who baked muffins in his waiting room, to Domino’s delivery...
info_outline
MYB098: What’s Inside the Max Business Academy (And Why It Works)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin pull back the curtain on the Max Business Academy — what it is, who it’s for, and why it works. If your business feels more like a demanding job than the profitable asset you imagined, this episode is for you. Ben and David reveal the common gaps that hold business owners back: poor time management, cashflow chaos, and lack of a written plan. More importantly, they share how the Academy helps plug those gaps with a proven structure and practical tools. You’ll also hear real feedback from business owners...
info_outline
MYB097: How to Create a Simple Lead Magnet That Actually Wins You More Customers
Max Your Business
In this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin pull back the curtain on one of the most overlooked marketing tools for small businesses: the lead magnet. If your website isn’t collecting leads, or your lead magnet is sitting in a folder doing nothing, this is the episode for you. Ben and David break down what a lead magnet really is, why it matters, and how to create one that does more than gather email addresses. It builds relationships and leads to real sales conversations. They also dive into the common mistakes businesses make with lead magnets, how to...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin tackle a challenge that hits home for so many business owners: You’re making sales… but where’s the profit?
If you’ve ever looked at your revenue and wondered why there’s nothing left over at the end of the month, this episode is for you. Ben and David break down the real reasons why businesses stay busy but broke and what to do about it.
From silent cost creep to outdated pricing and the dangerous mindset of discounting, Ben and David will help you uncover the financial leaks and get back on track to building a profitable, sustainable business. With relatable stories (including a restaurant rethinking its entire menu) and straight-talking advice, this is a must-listen for anyone serious about turning revenue into real profit.
Episode Highlights:
00:00 – Welcome to the Max Your Business Podcast
04:18 – The discount trap: how it quietly destroys your margins
08:39 – Why increasing sales doesn’t always solve your problems
10:50 – Clarkson’s Farm: A business lesson in doing the numbers
13:23 – Charging what you’re worth (and why most people don’t)
16:06 – How one restaurant owner is adapting their offer for today’s market
21:51 – Pricing with confidence and evolving your business model
23:34 – The maths behind discounting (and why it rarely works)
29:04 – The truth about time, effort, and delivery costs
34:53 – Service businesses: the hidden cost of underquoting
38:58 – The bottom line: know your numbers or gamble your future
Key Takeaways:
Revenue ≠ Profit
Sales are great—but they mean nothing if your costs are swallowing your margins.
Discounting Isn’t a Strategy
A 10% discount could mean needing 30% more sales just to break even. It’s not worth it.
Small Price Increases = Big Wins
Most customers won’t even blink. And if they do? They’re usually not your ideal client.
Track, Review, Adjust
If you haven’t reviewed your pricing in the last 12 months, you’re probably already behind.
Use a Budget, Forecast, and Breakeven Tool
Episode 86 walks you through how to plan for profit—not just hope for it.
Mindset Matters
Shifting from employee thinking to business owner thinking is the first step to charging what you're really worth.
📘 Get your free workbook The Dangers of Discounting at maxmyprofit.com.au/dangers
If you're serious about building a profitable business (not just a busy one), this episode could be the wake-up call you need. Subscribe for weekly episodes packed with practical advice and no-fluff strategies to help you Max Your Business.