MYB095: Stop Losing Leads: Why Every Small Business Needs a CRM
Release Date: 07/10/2025
MYB118: 2026 Business Planning: How to Review Your Year and Reset for Growth
Max Your Business
In this final episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin put on their coaching hats to guide you through the transition from the "silly season" into a powerful new year. It’s been a cracking year, and as we race towards Christmas, it’s easy to get caught up in the momentum and forget to stop, breathe, and reflect. Ben and David unpack why dwelling on the negatives of the past 12 months creates a "white worm" of negativity in your brain, and how shifting your focus to your wins can change your entire trajectory for 2026. They break down...
info_outline
MYB117: How to Structure Your Business for Growth: Building a High-Performance Team
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive deep into one of the biggest challenges business owners face: building a team that actually helps you grow, rather than just adding to your workload. As we head towards the end of the year, it’s the perfect time to review not just where your business has been, but where your team is heading. Ben and David unpack why the old excuse of "it's hard to find good people" is often a reflection of the business owner's mindset, not the market. They discuss the critical shift from a "worker mindset"...
info_outline
MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have. If you are thinking about spending more money on marketing to grow your business, you might want to listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid,...
info_outline
MYB115: Stop Working Harder - How to Structure Your Business to Run Without You
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin unpack why working harder is rarely the answer to scaling a successful business. If the thought of doubling your customers makes you panic because you'd just be working twice as hard, then your business structure needs a rethink. Ben and David use a great fishing analogy to explain why technique beats brute strength every time. They introduce a game changing concept called the "Four Machines" framework. This is all about moving away from people based job descriptions and moving towards function...
info_outline
MYB114: How to Stop Working In Your Business (And Finally Get Free)
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle the single biggest reason business owners stay stuck: a lack of solid foundations. Ben kicks things off with a story from his recent diving holiday. While he was completely switched off, another business owner on the same trip was stuck taking calls. The difference? It isn't luck; it's a decision to build systems that allow for true freedom. Ben and David unpack the common excuses ("no one can do it like me" or "it's too hard to train someone") that keep you trapped. If you're tired...
info_outline
MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate...
info_outline
MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your...
info_outline
MYB111: The 5 Levers That Drive 61% More Profit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives...
info_outline
MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering...
info_outline
MYB109: Why Your High-Turnover Business Might Be Worthless
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin dive into why every business—big or small—needs a CRM (Customer Relationship Management) system.If you’re still using sticky notes, spreadsheets, or trying to remember everything yourself, this episode’s for you.
From their early days juggling paper lead sheets and Access databases, to the power of today’s automated, all-in-one systems, they share how a CRM stops leads from falling through the cracks, keeps your team on the same page, and frees you up to actually run your business, not just chase admin.
Whether you’re a one-person show, a tradie with a growing crew, or just keen to stop missing follow-ups and forgetting who’s who, Ben and David break down the real-world benefits in a way that actually makes sense.
Episode Highlights:
00:00 – Welcome to Max Your Business Podcast
04:15 – The early days: from paper clips and spreadsheets to building their own CRM
06:57 – How automation in CRMs saves time and stops leads slipping through the cracks
10:21 – Real-world CRM in action: lead magnets, fast follow-ups, and automated nurture
14:37 – Business examples: towing companies, smash repairers, and AI chatbots
19:27 – Google’s 7-11-4 rule: how many touchpoints you really need before people buy
22:11 – Why modern CRMs are now all-in-one business hubs
25:09 – How a CRM benefits solopreneurs and small teams
28:00 – Making it easy: bookings, reminders, reviews, and scaling with less admin
30:12 – How to get started with DigiSyncro
Key Takeaways:
You can’t trust your memory (or your inbox): Systems save the day.
Automate the boring stuff: Emails, SMS, bookings, reminders—it’s all done for you.
Be the first to respond: The fastest reply often gets the job.
Small business? Even more reason to get organised: Less admin, more time for the work you love.
Ditch the app-juggling: One system does the lot—no more logging in everywhere.
🚀 Want to see how it works? Jump over to digisyncro.com and book a free demo.
Have a listen, grab a few tips, and see why the right CRM isn’t just “nice to have”—it’s the duct tape that holds your business together. Don’t forget to subscribe so you never miss an episode!