MYB096: You’ve Got Leads. So Why Aren’t You Making More Sales?
Release Date: 07/17/2025
MYB113: Stuck in the "Doing"? How to Systemise and Reclaim Your Time
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin challenge the "busy" trap. If you're constantly feeling like there aren't enough hours in the day, working after dinner, or stuck on tasks you know you shouldn't be doing, this episode is for you. Mastering delegation is essential to building a business that doesn't rely on you. Ben and David unpack why it's so hard to let go (hint: it's a habit), the critical difference between delegating and abdicating, and how to use systems to confidently hand over responsibilities. They explain how to delegate...
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MYB112: More Than a Robot – How to Use AI to Systemise Your Business
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the biggest topics in business right now: Artificial Intelligence. Fresh back from a tech conference in the US, they unpack how AI is already saving business owners a stack of time and why ignoring it is a massive risk to your competitive advantage. Ben and David share real-world case studies on how AI "employees" are already answering phones, freeing up teams, and creating better customer experiences. If you think AI is just a gimmick, a robot, or something that won't affect your...
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MYB111: The 5 Levers That Drive 61% More Profit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin reveal a simple mathematical formula that has the power to completely transform your business. They unpack the concept of leverage and show you exactly where to focus your time and energy for the biggest possible return. If you feel like you're working hard but the numbers aren't reflecting your effort, it's likely you're focusing on the wrong things. Ben and David break down the five critical KPIs that actually drive growth. Forget vague goals like "more customers" or "more revenue." This episode gives...
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MYB110: The S.Y.S.T.E.M. That Will Save You Time, Energy, and Money
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the most critical, yet often overwhelming, parts of building a scalable business: systems. They unpack the true meaning of S.Y.S.T.E.M. which stands for Save Yourself Time, Energy, and Money, and explain why it’s the key to getting off the hamster wheel for good. Tired of answering the same questions over and over? Feel like everything depends on you? Ben and David share practical, modern strategies for creating simple, effective systems for everything from answering the phone to delivering...
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MYB109: Why Your High-Turnover Business Might Be Worthless
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin get straight to the point: revenue is just a vanity metric. The real measure of a successful business is how much profit it generates and how much value it holds for the future. Ben and David unpack why so many owners fall into the trap of building a low-profit business that relies entirely on them. They discuss the critical mindset shifts needed to move from being an employee in your own company to a true business owner and investor. If you're working flat out but not seeing the rewards, or if you've never...
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MYB108: How to Escape the 'Busy' Trap - A Mindset Shift for Owners
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: feeling constantly 'under the pump'. If your to-do list is never-ending and you're wearing 'busy' as a badge of honour, this one's for you. Ben and David argue that the solution isn’t another productivity hack or time management tool. It’s a fundamental mindset shift. They unpack the psychological reasons we feel guilty for not 'working' and how to break free from the ingrained habits that keep us trapped in the 'mud pit' of day-to-day tasks. ...
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MYB107: Tired of Bad Applicants? Here’s a Better Way to Recruit
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle one of the biggest challenges for business owners: finding and hiring great people. They explain why recruitment should be treated as a marketing function and walk you through a step-by-step process designed to save you time and improve the quality of your candidates. Learn how to save time and make better hiring decisions with a proven, practical system. Ben and David will walk you through a process that shifts the workload to the applicant, ensuring the most committed and suitable candidates...
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MYB106: Finish the Year Strong - How to Plan Your Final Quarter
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin are here to help you get sorted for the final quarter of the year. With Christmas just around the corner, this isn't just another 90-day period—it's your last chance to hit this year's goals and set the tone for a cracking start to next year. Ben and David dive into why this quarter is one of the most important for planning, especially with the typical Aussie summer shutdown period. They discuss how to use the data you've gathered all year to fine-tune your strategy, what to do whether you're ahead of...
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MYB105: The Power of Test, Adjust, Measure for Smarter Business Decisions
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin break down how to build a habit of testing, adjusting, and measuring so you can make better decisions and lift performance across the whole business. From lead gen and conversion rates to utilisation and rework, Ben and David show you what to track, how to start small, and why consistency matters more than perfection. If you’ve been spending on marketing, tools, or team without seeing clear returns, this one will help you get your numbers sorted and your focus locked in. Episode Highlights: 0:00 -...
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MYB104: Get Your Customers Buying More Often
Max Your Business
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin dive into one of the simplest yet most overlooked ways to grow your business: getting your existing customers to buy from you more often. Many business owners put most of their energy into chasing new leads, but the real opportunity lies with the customers you already have. Ben and David share practical strategies for boosting “spending frequency,” whether you run a high-frequency business like a gym or café, or a low-frequency business such as real estate, car sales, or even a funeral parlour. From...
info_outlineIn this episode of the Max Your Business Podcast, Ben Fewtrell and David Carlin unpack why most sales teams find it hard to convert. It often comes down to one thing: they don’t have a clear, buyer-focused sales process in place.
Ben and David share the seven essential steps every sales process needs, with practical stories from their own experience. From snapper fishing (yes, really) to DISC profiling, automation, and handling objections, they explain how to make selling less awkward and far more effective.
Whether you're doing the selling yourself or managing a growing team, this episode will help you build a simple, structured process that leads to more confident conversations and better results without needing to be pushy or a “natural” salesperson.
Episode Highlights:
00:00 – Welcome to Max Your Business Podcast
06:15 – DISC & VAK refresher – reading personalities and communication styles
09:20 – “Telling isn’t selling” – the questions that uncover true buying reasons
15:30 – The 7-step sales process worksheet – what to include and why
20:40 – Tracking conversion at every step (not just the final yes)
25:00 – Objections as buying signals (and how to handle them with integrity)
30:10 – Earn the right: how to build authority without sounding arrogant
35:25 – Turn quotes into sales tools: don’t leave it up to price alone
42:15 – Handy links and your next steps
Key takeaways
Process beats persuasion. A documented, step-by-step buyer journey lets even new reps convert like pros.
Educate first. Map out what happens next, so prospects feel certain and show up ready to decide.
Ask, don’t tell. Open-ended questions (who, what, where, when, why, how) surface real needs and cut through polite “maybes”.
Earn the right. Awards, reviews and credentials build trust – share them early so price isn’t the only yardstick.
Measure each micro-conversion. Track drop-offs between steps to spot bottlenecks and lift overall win rates.
Objections are buying signals. Isolate and answer them on the spot, or tweak your process so they never pop up.
Grab the 7-Step Sales Process Guide – map your own workflow in under an hour.
👉 maxmyprofit.com.au/sales
Ready to stop “winging it” and start converting? Tune in now, share it with your sales crew, and subscribe for fresh, practical business insights each week.