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How to Stay on Top of Every Lead: Automating Your Follow-Up to Book More Weddings

The At Last Podcast

Release Date: 06/30/2025

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Are you missing out on bookings because you're too busy to follow up? In this episode, Erica reveals how automating your follow-up process can save you time, prevent lost leads, and elevate your client experience. Whether you're replying to inquiries at midnight or trying to manage 10 leads at once, this episode will give you the tools to turn chaos into consistency—with a client journey that feels luxe and seamless.

What You’ll Learn:

  • Why follow-up is the most underrated booking strategy

  • How many touchpoints it really takes to book a wedding (spoiler: it’s not just one!)

  • Erica’s exact 4-step follow-up sequence to automate emails and nurture leads

  • Tools to help you streamline your process (including Flodesk + HoneyBook)

  • What a “Forever Funnel” is—and how it keeps clients engaged without you lifting a finger

  • How to nurture leads from open houses or expos (even if they never filled out your form)

  • Why lead magnets like wedding song guides or playlists are the key to long-term automation

If you’re still manually responding to every inquiry, you’re likely missing out on opportunities or not showing up in the way your clients expect. Automating doesn’t make you less personal—it frees you up to be more present where it counts.

Resources for Wedding Vendors:

💌 Let’s connect! Share your thoughts on this episode and find more tips and resources at www.alohaerica.com/atlast.

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