Turning Product Vision into Customer Reality with Christine Moore
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
Release Date: 03/04/2025
Turning Product Vision into Customer Reality with Christine Moore
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
Host Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs across organizations, and practical strategies for success in this dynamic field.
The discussion covers everything from effectively managing cross-functional relationships to conducting meaningful research and
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Elevating Voices and Saying "Yes" as a Founder with Caitlin Bartley
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
On this episode of Brilliantly Wrong, host Alex Stonehouse is joined by Caitlin Bartley, CEO and Founder of cred, an event impact agency that has helped over 200 thought leaders share their voices across thousands of global sta
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Your Buyer Already Knows A Lot... So Now What?
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales.
The question is - how are Marketing and Sales teams adapting?
In this episode, Alex Stonehouse sat down with veteran sales leaders Matt Harpold and Nate Scherer to explore how successful Go-To-Market teams are evolving to meet buyers where they are.
Primary topics include:
Why sharing product
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The Simplicity Paradox | Experimentation Metrics | Turning Things Off
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing:
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Is a Joining a Startup the Right Move for Your Career?
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
Is a startup the right move for your marketing career?
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The Little Brother Mentality & Approach to Risk
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
If you aren’t embracing the “Younger Brother Mentality” it’s time to start now!
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Scaling Sales During Rapid Growth with Dustin Posey, Founder of PV Elite
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
In this enlightening episode of Brilliantly Wrong, we're joined by dynamic Sales leader, Dustin Posey. Dustin shares how he ventured into the world of sales and quickly discovered his knack for it, setting the stage for a series of transformative roles.
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Introducing Brilliantly Wrong: Embracing Risk for Marketing Mastery
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
Exciting News: I'm thrilled to announce the launch of my new podcast, Brilliantly Wrong!
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Innovating Across Industries with Becca Moran, VP of Product & Engagement at Procurated
Brilliantly Wrong: Marketing, Mastery, and Startup Growth
In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Becca Moran, a luminary in the tech and startup space, currently steering the helm at Procurated as Vice President of Product & Engagement. With a career that spans over nearly a decade in diverse roles from technical project management at POLITICO to leading product management teams at Xometry, Becca’s journey is nothing short of inspirational.
info_outlineHost Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs across organizations, and practical strategies for success in this dynamic field.
The discussion covers everything from effectively managing cross-functional relationships to conducting meaningful research and leveraging AI tools. Whether you're considering a career in product marketing or looking to enhance your current approach, this episode provides a comprehensive look at the challenges and rewards of this critical business function.
- Defining Product Marketing: Christine breaks down what product marketing is (and isn't), explaining how it "exists to drive both growth and retention by delivering the right product to the right audience using the right message."
- The Circle of Influence: How product marketers serve as the "connective tissue" between product, sales, customer success, and marketing teams.
- Research Strategies: The importance of competitive research, win/loss analysis, and customer conversations - particularly with churned customers.
- Product Launches: Why launches matter and the strategic value of both introducing and sunsetting features.
- From Publishing to Product Marketing: Christine's personal journey from book publishing to product management and eventually product marketing.
- Small Company vs. Large Company Experience: The contrast between working at established corporations and smaller, more agile companies.
- Challenging the Status Quo: The value of questioning "why do we do things this way?" and how to effectively drive change.
- Leveraging AI in Product Marketing: Practical applications of AI tools for research, content creation, and streamlining repetitive tasks.
- Common Misconceptions: Why product marketing isn't just sales enablement or "making slides pretty."
- Career Advice: Insights for professionals considering or new to product marketing careers.