loader from loading.io

The Little Brother Mentality & Approach to Risk

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

Release Date: 12/09/2024

Turning Product Vision into Customer Reality with Christine Moore show art Turning Product Vision into Customer Reality with Christine Moore

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

Host Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs across organizations, and practical strategies for success in this dynamic field.

The discussion covers everything from effectively managing cross-functional relationships to conducting meaningful research and

info_outline Elevating Voices and Saying Elevating Voices and Saying "Yes" as a Founder with Caitlin Bartley

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

On this episode of Brilliantly Wrong, host Alex Stonehouse is joined by Caitlin Bartley, CEO and Founder of cred, an event impact agency that has helped over 200 thought leaders share their voices across thousands of global sta

info_outline Your Buyer Already Knows A Lot... So Now What? show art Your Buyer Already Knows A Lot... So Now What?

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales.

The question is - how are Marketing and Sales teams adapting?

In this episode, Alex Stonehouse sat down with veteran sales leaders Matt Harpold and Nate Scherer to explore how successful Go-To-Market teams are evolving to meet buyers where they are.

Primary topics include:

More Episodes

If you aren’t embracing the “Younger Brother Mentality” it’s time to start now! 

In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings.

Why? They’re purposeful risk-takers. Not reckless—but rather wired to take calculated chances. They have a fundamentally different approach to risk than their older brothers. And because they are constantly seeking opportunities to steal, they find more good ones and are more successful.

Startup leaders and marketers are the "younger brothers" of the business world. To thrive, we take bold, unconventional moves that lead to outsized success. Whether it’s a daring product launch or a risky-but-rewarding campaign, staying safe means staying stuck.

Play it safe, and you stay on first base. Take the calculated risk. It’s worth it.

#Startups #Marketing #Leadership #Innovation #Risk #Creativity