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Innovating Across Industries with Becca Moran, VP of Product & Engagement at Procurated

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

Release Date: 10/26/2024

Turning Product Vision into Customer Reality with Christine Moore show art Turning Product Vision into Customer Reality with Christine Moore

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

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The discussion covers everything from effectively managing cross-functional relationships to conducting meaningful research and

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Brilliantly Wrong: Marketing, Mastery, and Startup Growth

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info_outline Your Buyer Already Knows A Lot... So Now What? show art Your Buyer Already Knows A Lot... So Now What?

Brilliantly Wrong: Marketing, Mastery, and Startup Growth

The days of a clueless buyer who needs to be educated from scratch are long gone! Modern B2B buyers come armed with research, reviews, and comparisons before they ever talk to Sales.

The question is - how are Marketing and Sales teams adapting?

In this episode, Alex Stonehouse sat down with veteran sales leaders Matt Harpold and Nate Scherer to explore how successful Go-To-Market teams are evolving to meet buyers where they are.

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In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Becca Moran, a luminary in the tech and startup space, currently steering the helm at Procurated as Vice President of Product & Engagement. With a career that spans over nearly a decade in diverse roles from technical project management at POLITICO to leading product management teams at Xometry, Becca’s journey is nothing short of inspirational.

At POLITICO, early in her career, Becca cultivated her knack for managing complex projects and navigating the multifaceted demands of a burgeoning media outlet. Transitioning to Xometry, she embraced the challenges of the manufacturing sector, where she was pivotal in revolutionizing away from traditional practices toward innovative digital solutions. Her leadership significantly enhanced the platform’s quoting and modeling capabilities, setting new industry standards.

Today, at Procurated, Becca leads with a visionary approach, managing the product, design, engineering, and marketing functions. Since its inception, she has been instrumental in evolving the platform that not only connects public procurement professionals with top-notch suppliers but also fosters a community based on transparency and trust. Under her leadership, Procurated has seen rapid growth and expansion, including the exciting launch of Canary (https://home.procurated.com/canary/). 

Becca’s story is a powerful testament to the importance of adaptability and continuous learning in one’s career. Join us as we delve into her experiences transitioning from media to tech, scaling new heights in product development, and leading innovative projects that redefine industry norms. We’ll also uncover what drives Becca, her perspectives on growth, and how she continues to influence the startup landscape.