Winning is a Habit: Lloyd Ross on Mastering Momentum and the Myth of Hustle

🔥 Excerpt
“Winning feels great—but it’s not just about results. It’s about doing something hard, pushing through resistance, and being proud of who you became in the process.”

⚡ TL;DR
Entrepreneur, author, and multi-discipline competitor Lloyd Ross joins me from the Goldilocks zone of Australia to break down what it really means to pursue winning across life and business. From training for a 100km ultra marathon in 8 weeks to building four companies from the ground up, Lloyd reveals the frameworks, rhythms, and mindset shifts that have helped him chase big goals—without burning out or losing his soul in the process. We talk faith, focus, banana bread, burnout, and why speed isn’t always the answer.

📄 Show Notes
What do a bestselling author, ultra-marathoner, network marketer, educator, real estate investor, laundromat owner, and banana bread master all have in common? One man: Lloyd Ross.

And yes—you read that right.

In this episode of The Relentless Pursuit of Winning, I sit down with Lloyd, an Australian entrepreneur who’s made a habit of doing hard things—on purpose. Whether it’s training for a 100km ultra marathon with just eight weeks of prep, building multiple 7-figure companies from the ground up, or becoming a bodybuilding champion while writing books on time freedom, Lloyd’s path is anything but ordinary.

But here’s what makes this conversation matter: it’s not just about achievement. It’s about alignment.

Lloyd breaks down how he wins without subscribing to the toxic hustle culture that tells us more hours equals more value. He’s shifted from “go go go” to building rhythm—intentionally designing his life around energy, faith, and sustainable excellence. We talked about how he protects his time, stays focused, and uses faith not just as a belief system, but as a tactical compass in both business and life.

We also get personal—about burnout, fatherhood, faith, the myth of productivity, and why winning isn’t about glory. It’s about identity. It's about who you become when no one’s watching.
One of my favorite moments? Lloyd describing the quiet victory of being alone in a locker room after a brutal boxing match, holding a trophy, and realizing—without fanfare—that he’d become someone he was proud of.

If you’re in a season of pushing, questioning, or redefining what success looks like for you—this episode will hit different.

We get into:
 • Why “winning” isn’t toxic—it’s essential, when done right
 • The key difference between being overwhelmed and being disorganized
 • How Lloyd bakes banana bread with the same intensity he brings to business
 • How to train your brain to love the process—not just the outcome
 • Why he threw hustle culture in the bin after turning 40
 • His personal method for balancing ambition with peace (hint: it involves Jesus, long walks, and saying “no”)
This conversation is raw, real, and refreshing. No BS. No fluff. Just a deep dive into the kind of mindset that builds real momentum—and lasts longer than your latest dopamine hit.

✅ Key Takeaways
 • Winning is a teachable, repeatable habit—start with small victories and stack them.
 • Fall in love with the process. Results matter, but the journey builds character and capacity.
 • Shorter timelines = higher focus. Set audacious but achievable goals with real deadlines.
 • Build rhythm, not rigidity. Your soul needs time to catch up to your body.
 • Don’t store ideas in your head. Get organized, delegate, and automate to protect your bandwidth.
 • Rest is part of the strategy. Even God took a day off—so should you.
 • Structure creates freedom. Disorganization often masquerades as overwhelm.

📚 Chapters

00:00 Introduction and Background
03:18 Journey from Law to Entrepreneurship
05:10 Pursuit of Winning: Achievements and Goals
10:16 Training and Accountability in Physical Challenges
14:35 Mindset for Business Success
19:43 Navigating Unexpected Challenges in Business
21:57 Resilience in Business Recovery
26:38 Finding Balance and Avoiding Burnout
31:09 Creating Rhythm in Life and Work
34:52 Shifting from Time-Based to Performance-Based Work
39:27 The Role of Faith in Business Decisions
42:18 The Importance of Organization and Celebrating Wins
47:28 RPOW Clip Outro Mobile.mp4
47:33 New Chapter