From Chaos to Close: Anand Narayan on Founder-Friendly Exits
The Relentless Pursuit of Winning Podcast
Release Date: 09/04/2025
The Relentless Pursuit of Winning Podcast
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âIf it looks too good to be true, it probably isâyou only sell once. Hereâs how to stack the deck before you take the first meeting.â
⥠TL;DR
Ex-Navy officer and two-time founder Anand Narayan lays out a clean, no-nonsense exit playbook: plan a year out, engineer EBITDA (donât wish for it), strip personal spend from the P&L, systemize operations so the business runs without you, and negotiate with aligned incentivesânot desperation.
đ Show Notes
Most founders donât lose on priceâthey lose on preparation. Thatâs why I brought on Anand Narayan, a Navy-trained nuclear propulsion officer turned two-time founder who has lived the exit on both sides: the hard way (a lawsuit after selling a $65M staffing firm) and the right way (a cleaner, better exit after building an $8M digital services company). Today heâs helping owners engineer founder-friendly exits through Kenobi Capital. Translation: stop negotiating with hope and start selling a business that runs without you.
We start with the uncomfortable truth: you only sell once (maybe twice), while buyers negotiate for a living. If you show up unprepared, youâre a mark. Anandâs first rule is timingâgive yourself a year. Not to daydream, to engineer EBITDA. That means cleaning the P&L like youâre staging a house: strip personal expenses (phones, travel, the âbusinessâ Tesla), tighten cost of goods sold so margins actually reflect reality, and present revenue intelligently. âSalesâ is a mushy bucket; âFortune 500 recurring revenue vs. project revenueâ is a narrative buyers will pay for.
We dig into working capital as a valuation lever. Too many owners pay every invoice the day it hits and wait forever to collect receivables. That starves the business and scares buyers. Put your AP/AR on railsâscheduled payments, incentive terms for faster collectionâso cash conversion looks like a system, not a vibe. When lenders underwrite deals and buyers model payback, that discipline quietly increases what theyâre willing to pay.
Then thereâs transferability. Buyers donât purchase your heroics; they purchase your systems. If client relationships live in your head (or in someoneâs text history), your multiple just shrank. Move the pipeline into a real CRMâtop accounts, last touch, stage probabilities, win/loss. On delivery, instrument your work: project management and billing that show utilization, throughput, and quality. Automate payroll, benefits, and compliance so the operation isnât one HR complaint away from chaos. You want the buyerâs CFO to look at your data room and say, âPlug-and-play.â
Legal is where smart founders get cheap and pay dearly. Anandâs caution is blunt: use M&A counsel, not your friendly corporate generalist. Term sheets that sparkle up front can hide âgotchasâ in the earnout, reps and warranties, post-close adjustments, or payment schedules. If the fine print assumes youâll keep rowing harder for less money, itâs not a great dealâitâs a leash. Price matters, but terms pay.
We also talk buyer types. A family office that wants steady cash flow prizes clean, boring excellence and will pay for it. A private equity group may love a âmessy but promisingâ storyâgreat for them, not for youâbecause they can buy low and fix it. If your company is under-systematized with personal spend everywhere, a financial buyer sees upside you havenât captured and will discount accordingly. The fix is obvious: capture it before they do.
Anandâs model is deliberately owner-aligned. Heâs not out to buy your business for a bargain; heâs building an exit accelerator that helps you prepare, package, and negotiate from strength. Think checklists, an exit attractiveness scorecard, even a one-page canvas to force decisions about stakeholders, your post-exit life, and how much of your identity is tied up in the company. If you canât answer those questions now, youâll answer them under pressure laterâusually for less money.
My takeaways are simple: start early, clean the financials, operationalize everything, and get real counsel. Stage the house so the first walk-through sells the story before you open your mouth. If an offer âtoo good to be trueâ shows up in your inbox tomorrow, youâll be ready to test it against a well-run process rather than emotion. Thatâs how founders stop getting played at the finish lineâand actually walk away with the check they deserve.
đ€ Bio
Anand Narayan is a Navy veteran and two-time founder who scaled and exited companies in staffing and digital services. He now leads Kenobi Capital, helping owners maximize exit value with aligned incentives and operational rigor.
đ Giveaway / Resources
- Exit Attractiveness Scorecard (free 5-minute assessment).
- Exit Attractiveness Canvas (self-guided planning tool).
- âExit By FORCEâ accelerator overview (for founders who want a structured path to market).
â Key Takeaways
- Plan your exit 12 months out; engineer EBITDA before buyers arrive.
- Clean books beat clever ad-backs. Remove personal spend early.
- De-risk operations: CRM for pipeline, PM/billing for delivery, automation everywhere.
- Use real M&A attorneys. The wrong counsel is the most expensive âsavingsâ youâll ever make.
- Multiples reward scale, quality of revenue, and transferabilityânot founder heroics.
- If an offer dazzles but the fine print smells off, step back. Terms write the story.
đ§ Chapters
00:00 Introduction & Anandâs Background
07:33 The Expensive Mistake: Use M&A Lawyers, Not Generalists
14:05 Clean Up the Books: Personal Spend, Working Capital, and EBITDA
27:54 Make It Run Without You: Automation, CRM, and Delivery Visibility
42:06 Final Playbook & Free Tools for Sellers