486: Revealed - The Number One Way To Make Your Supply Chain Future-Proof
Release Date: 08/18/2025
Let's Talk Supply Chain
Jennie Malafarina talks about her career journey; collaboration & community; building businesses; & turning marketing from a cost center into a revenue driver. IN THIS EPISODE WE DISCUSS: [02.30] An introduction to Jennie and her businesses Virago Marketing and FR8MVMT. [05.03] Why Jennie pursued a degree in communications, and how having three kids under five during her final year at university led her to a marketing career. “Communication, psychology and marketing all tied together… it’s a passion for understanding why people do what they do.” [07.55] Why...
info_outlineLet's Talk Supply Chain
Kendra Tanner talks about her career journey; what she's learned about leadership, making an impact on boards and conference stages; & inspiring women. IN THIS EPISODE WE DISCUSS: [02.35] An introduction to Kendra and her company, Allstates WorldCargo. [03.40] Kendra’s education and how her marriage to her high school sweetheart impacted her career path. “I wanted to get my business finance degree, but I was adamant that I was not taking one more accounting class – so I switched to marketing!” [05.47] How a family connection led Kendra to Consolidated...
info_outlineLet's Talk Supply Chain
Nermine Saad talks about her career journey; fostering a culture of learning; moving from Egypt to Canada; mentorship; & the future of digital transformation. [03.48] What sparked Nermine’s interest in logistics, and how it led her to seek out a career that connected strategy, people, and operations. “I realized there’s an entire industry behind the movement of goods, and it involves shipping lines, airlines, ports, and so much more. The more I read, the more I was fascinated.” [05.46] The early years of Nermine’s career in Egypt and the big lessons she learned,...
info_outlineLet's Talk Supply Chain
Rob Finch talks about Rapid Link Repairs, boosting customer satisfaction with response times; a fresh approach to cost; safety; & reducing downtime for drivers. IN THIS EPISODE WE DISCUSS: [02.11] An introduction to Rob, his background, and his role at DCLI and RapidLink Repairs. “Most of my career has been figuring out how to bring commercial and operations together.” [03.09] An overview of RapidLink Repairs – who they are, what they do, and how they help their customers. “It’s about three things: we want to improve productivity, be cost-effective, and...
info_outlineLet's Talk Supply Chain
Steven Delperdang of Google Cloud talks about trust; evolution of visibility; & and the big opportunities for logistics providers taking an AI-first approach. IN THIS EPISODE WE DISCUSS: [03.08] After years spent at Caterpillar and Penske, how Steven is now using the 'One Google' approach to run Google’s own internal supply chain and solve the legacy pain points he faced in his past roles, and exactly what’s so transformative about this approach. “In my previous roles, many of the frustrations stemmed from fragmented systems and data siloes. You have a warehouse management...
info_outlineLet's Talk Supply Chain
Zera Zheng talks about her career journey; being open to opportunity; the importance of understanding risk; & what she learned, moving from China to Europe. IN THIS EPISODE WE DISCUSS: [03.36] How Zera began her career, going from University to a graduate program at Kuehne and Nagel, and how it allowed her to learn all about logistics. [07.20] Why it’s important to try different things during your career, why Zera felt like she was getting a new challenge every day at Kuehne and Nagel, and the importance of expanding your comfort zone if you want to strengthen your...
info_outlineLet's Talk Supply Chain
Allen Thomas of Lynxis talks about two new products; demystifying AI; the biggest challenge & opportunity in intermodal; & why terminals need to work better. IN THIS EPISODE WE DISCUSS: [02.12] An introduction to Allen and Lynxis. “We have the tech, services and infrastructure to make terminals work better.” [02.48] Why we need terminals to work better. [03.16] Why Union Pacific's proposed merger with Norfolk Southern is top of mind for the intermodal industry right now. [04.43] Why investment is a key area of opportunity for intermodal organizations, and how Lynxis...
info_outlineLet's Talk Supply Chain
Freek Aertsen & Bart Paridaen of EyeOn talk about digital transformation: value discovery, creation & realization; the big challenges; & key success factors. IN THIS EPISODE WE DISCUSS: [04.17] An introduction to Freek and Bart, their backgrounds, and roles at EyeOn. “I have a background in economics, took a wrong turn somewhere - and ended up in supply chain!” Freek [07.13] An overview of EyeOn – who they are, what they do, and how they help their customers. “Response is all about planning.” “We connect data, systems, data science and AI with people...
info_outlineLet's Talk Supply Chain
Andrea Morgan talks about her career journey; the similarities between supply chain & astrophysics, innovation, and why women need to bloom where they land. IN THIS EPISODE WE DISCUSS: [03.37] Andrea’s degree in astrophysics, and why curiosity was her biggest driver. “I had a deep interest in the origins of the universe… It gave me the training to ask the right questions.” [5.14] How a post-graduate placement at IBM exposed Andrea to a range of business areas, and ignited a passion for supply chain. “I learned that I didn’t want to be a researcher, I liked...
info_outlineLet's Talk Supply Chain
Jason Murray of Shipium talks about AI: its impacts, now and in the future; common misconceptions; investment; developing new skills; & changing your mindset. IN THIS EPISODE WE DISCUSS: [04.04] An introduction to Jason, his career, and why he founded Shipium. “Lots of companies are going through an Amazon-ification. Amazon was really good at dealing with this complex multi-source, multi-destination supply chain, and everything is evolving towards that.” [07.04] Jason’s take on the factors that sit behind his success, and how he got to where he is today. ...
info_outlineRoss Hickey of Shippeo talks about supply chain visibility - closing gaps, building future-proof tech stacks, change management, and driving business value.
IN THIS EPISODE WE DISCUSS:
[03.39] An introduction to Ross and his role at Shippeo, and a reminder of who Shippeo are and how they help their customers.
[04.45] From in-transit uncertainty to the first and last miles, the typical blind spots Shippeo see with their customers, the problem of fragmentation, and why organizations often overlook key areas in their transportation networks.
“Fragmentation really is the root cause behind so many problems.”
[07.53] How businesses can start to evaluate their ecosystem to shine a light on blind spots and tackle fragmentation.
“Organizations need to take a more diagnostic approach at the actual problem itself.”
[10.24] Shippeo’s seven value drivers, and how closing visibility gaps leads to overall performance improvement.
“What if your logistics team had immediate access to information at their fingertips, understanding exactly what’s going on with their shipment and proactively alerting the external stakeholders as to what’s going on? Meaning any time a customer is reaching out, you can treat that as an escalation, that shouldn’t be standard business as usual.”
[15.25] How real-time visibility impacts key business outcomes for Shippeo customers.
“Think of visibility as your system of information powering your system of orchestration.”
[18.25] Understanding your ‘why’ and leveraging that to build a business case for real-time visibility.
[20.58] How organizations should be thinking about their tech stack as they look to translate visibility into business value.
“The technology is the enabler, to enable people to become more effective in achieving the outcomes they want to achieve. So rather than focusing on: ‘What tech do I specifically need?’ It’s about identification of the problem, and aligning technology to that.”
[25.31] The importance of partnership, and how businesses should approach choosing the right partner, ensuring that their investment is scalable and technology future-proof.
[29.17] Why change management is critical to digital transformation, and how organizations can shift their teams mindset to work with new solutions in a more strategic, proactive way.
“The technology works, but getting people to adapt to it, to work with it and use the information they’re being given – that’s the bigger challenge.”
[34.04] Collaboration and what successful cross-functional alignment needs to look like.
[36.27] Ross’s final words of advice for listeners to take away from today’s discussion.
RESOURCES AND LINKS MENTIONED:
Head over to Shippeo’s website now to find out more and discover how they could help you too. You can also connect with Shippeo and keep up to date with the latest over on LinkedIn, Facebook, Instagram or X (Twitter), or you can connect with Ross on LinkedIn.
If you enjoyed this episode and want to hear more from Shippeo, check out 443: Mastering Visibility: Insights from LogTech Live with Shippeo.
Check out our other podcasts HERE.