E43: Garrett Gravesen: The Man Who Transformed his Life by Visiting all 197 Countries in the World
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 01/01/2024
E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
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E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...
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E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally!
ThriveMore with Roger Martin: Business, Health, & Wealth
In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting...
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E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the . Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, , emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective...
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E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season
ThriveMore with Roger Martin: Business, Health, & Wealth
In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times. Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in...
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E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths. Today, Michelle leverages these experiences to support female entrepreneurs through her work with and...
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E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid...
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E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
ThriveMore with Roger Martin: Business, Health, & Wealth
In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining...
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E107: Marketing vs. Branding: Why 95% of Entrepreneurs Get This Wrong
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger returns to the solo seat to explore the critical differences between marketing and branding. He discusses how to craft compelling offers that stand out in a competitive market, emphasizing the importance of focusing on one niche at a time to avoid diluting the value proposition. By leveraging principles of scarcity and urgency, Roger provides real-world examples, actionable marketing tactics, and practical recommendations for small to mid-sized businesses looking to grow and thrive. Listeners will gain insight into how branding centers on the emotional connection...
info_outlineAnyone who has had the opportunity to travel abroad knows what a transformative and life-changing experience it can be. The opportunity to engage with different cultures and view the world from an entirely different perspective is something that everyone should be striving to experience at least once in their life. Our guest this week knows exactly how impactful and transformative travel can be and stands as a testament to the power of travel to unlock reservoirs of courage, compassion, and charity in both our personal and professional lives.
Garrett Gravesen has co-founded and scaled three companies to more than seven figures each.
That includes ADDO Worldwide, a leadership consulting firm recently named the Best Place to Work in Atlanta. ADDO’s clients include Chick-fil-A, Coca-Cola, and the Atlanta Braves. Most recently ADDO developed Chick-fil-A Leader Academy, a servant leadership-based program that trains more than 30,000 leaders annually. Garrett was named one of the “Ten Outstanding Young People in the World'' by the Junior Chamber International in India and has visited 197 countries on his quest to better understand himself and others. Garrett studied economics at the University of Georgia and leadership development at Harvard Business School and is the author of the book 10 Seconds of Insane Courage.
In this conversation, Roger and Garrett explore his passion for travel while unpacking many of the principles contained within Garrett's book and business experiences. Garrett explains his philosophy of courage while guiding listeners through the Eight Fear Factors that prevent individuals from making changes in their lives. Garrett regales Roger with stories from his most exciting and transformative exhibitions of Antarctica, North Korea, Cuba, South Africa, and more. This episode is a must-listen for anyone who has a passion for travel and experiencing unforgettable memories. Garrett’s uniquely infectious personality and deep understanding of both business principles and strategic partnerships make him the ideal guest to kick off 2024!
Topics include:
- The Genesis of Garrett’s Love of Travel
- Unpacking Garrett’s Book 10 Seconds of Insane Courage
- Discovering Your Resourcefulness to Achieve Goal
- Understanding Garrett’s Eight Key Fear-Factors
- Overcoming the Fear of Your First Steps
Garrett’s Book Recommendation:
Catch Me If You Can: The True Story of a Real Fake
Connect with Garrett:
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Produced By: Social Chameleon