E59: Christina Harbridge: Behavioral Leverage: How to Convert Conflict into Conversation
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 03/13/2024
ThriveMore with Roger Martin: Business, Health, & Wealth
In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth from a capitalist perspective, highlighting investment opportunities and market trends shaping clean transportation's future. The conversation transitions from the technical nuances and challenges of EV adoption to Mike's passion project—a...
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This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular which is streamed across 75 countries and followed by over 40,000 people on . In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams. The conversation takes a deep dive into men's health and mental wellness, personal struggles, and the significance of community support. Dave shares his journey from facing health issues like Crohn's disease and dealing with family adversities to becoming a prominent leader...
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This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, , Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relationship capital,' emphasizing long-term, authentic relationships with vendors, employees, and partners. Roger shares the true value of relationship loyalty in day-to-day business. He points out the vital importance of formalizing agreements in writing and how this process helps to avoid misunderstandings and...
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In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of , and CEO of , about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation , to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the...
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In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of . The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progression, sharing how she became a COO at 24 and a CEO at 41. Her journey highlights resilience, starting from working at a young age to climbing corporate ladders while leveraging confidence and authentic leadership. Victoria emphasizes the importance of personal branding,...
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In this episode, fitness expert and author of the book, Diana Chaloux-LaCerte discusses strategies for high-performing professionals to improve their health and fitness. Diana is a seasoned entrepreneur, business consultant, fitness expert, author, and motivational speaker who is passionate about empowering people to build strength in mind, body, and spirit. As a two-time world champion fitness athlete, Diana is committed to arming her clients with the tools they need to embrace whole-body wellbeing. In this chat, Diana shares her personal transformation journey, the importance of...
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In this episode, Marco Torres joins the show and shares his journey of building a billion-dollar business in real estate, losing it to the 2008 crash, and then pivoting to create a successful marketing company. Marco dives into his experiences with entrepreneurship from a young age, emphasizing the importance of value-add incentives over price cuts. In addition, he discusses his upbringing in Puerto Rico, various ventures in restaurants, nightclubs, and travel services, and the creation of , a marketing firm that helps entrepreneurs boost their sales using incentive-based marketing. In this...
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In this episode, Roger sits down with Jesse Simpson, a former Marine and firefighter turned entrepreneur and advisor. Jesse talks about his mission to help entrepreneurs access business credit to finance their vision. This rollercoaster of a convo delves into the U.S. financial system, its fiat currency, and market instability. Jesse also shares his personal journey, including how a transformative one-way flight to Costa Rica seeking greater purpose resulted in subsequent travels around the world volunteering with work exchange programs to help improve the lives of others. Roger and Jesse...
info_outlineThere’s a humorous scene in the popular HBO Fantasy Game of Thrones in which the actor Joseph Mawle who portrays Benjen Stark, a hardened member of a legion of outcasts known as The Night's Watch confronts Peter Dinklage's character Tyrion Lannaister after the wealthy Lord tries to convince Benjen of his solidarity with their cause. After a long speech by Tyrion praising the courage of The Watch, Benjen interjects saying, “My brother once told me nothing someone says before the word but really matters.” This simple saying contains a deeper well of human behavior and the irrational way that we communicate poorly by falsely extolling people's virtues before dropping that but… which then reveals our true intentions.
Our guest today has made it her life's mission to untangle the nuanced behaviors and irrational ways that leaders communicate with their teams. Christina Harbridge is the founder of Allegory Inc., a corporation that goes beyond the scope of a typical communication company by assisting coaches, teams, and organizations in utilizing behavioral leverage to comprehend and implement human biochemistry when interacting with irrational individuals – a trait that is inherent in all of us. Christina specializes in assisting large organizations in crafting systems that effectively instill and maintain desired behaviors among individuals. Renowned for her dynamic speaking style and captivating storytelling, Christina engages audiences actively, encouraging participation over passive note-taking. Her approach to storytelling is methodical, emphasizing the importance of audience engagement rather than solely focusing on the storyteller. This nuanced perspective is often overlooked but proves crucial in effective communication.
Christina’s most recent book, Swayed: How to Communicate for Impact, covers some of these storytelling methods and hit #1 in the Conflict category on Amazon.
Christina's unique background, spanning debt collection and participation as a NASA test subject, informs her approach to positively influencing human behavior. In this episode, she emphasizes the importance of physiological responses over traditional IQ and EQ metrics, offering practical advice for leaders to improve relationships and outcomes within their organizations. Topics covered include behavior-driving systems, the pitfalls of over-promising, and the potential for transformation through authenticity and confronting discomfort in leadership. A must-listen for leaders struggling with team communication and the demands of modern hustle culture!
Topics Include:
- Understanding the Concept of Daming Omissions and Afference
- Unpacking the Idea and Implementation of Behavioral Leverage
- Why Conflict Is the Most Powerful Way to Enroll People In a Vision
- Why Frustration is Often a Sign of an Employee’s Innate Talent
- Examples of the Futility of Teaching Your Teams the Way You Learn
Christina’s Book Recommendation: Rest Is Resistance: A Manifesto
Connect with Christina:
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Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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Produced By: Social Chameleon