E59: Christina Harbridge: Behavioral Leverage: How to Convert Conflict into Conversation
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 03/13/2024
E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S.
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled...
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E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
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E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...
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E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally!
ThriveMore with Roger Martin: Business, Health, & Wealth
In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting...
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E112: Michael Bernoff: Average Sucks: How to Bust Through Self-Imposed Limits
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Michael Bernoff, a specialist in neuro-linguistic programming (NLP), and the President and Founder of the . Michael shares his transformative approach to personal development, demonstrating how NLP can turn negative situations into positive ones, help individuals overcome limiting beliefs, and enable them to achieve a life beyond limits. Roger reflects on his own experiences attending Michael's events and reading his book, , emphasizing the profound impact these lessons have had on his life. The discussion covers key topics such as the power of words, effective...
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E111: Embracing Gratitude: Lessons on Life & Love This Holiday Season
ThriveMore with Roger Martin: Business, Health, & Wealth
In this special 2024 holiday edition episode, Roger dons an ugly Christmas sweater to explore the transformative power of gratitude. He describes gratitude as a "magical secret sauce" that can turn negative situations into positive learning opportunities. Roger explains the role of the reticular activating system (RAS) in shaping our mindsets and emphasizes the importance of seeking growth, benefits, and lessons even during challenging times. Drawing from personal reflections spanning several decades, Roger also illustrates how gratitude shifts focus—from the selfish ambitions often seen in...
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E110: Michelle Kuei: Unlock Your Superpower: The Key to Quieting Your Mind
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger delves into a conversation with Michelle Kuei, a motivational speaker, confidence coach, and mindfulness advocate. Michelle shares her extraordinary journey, from overcoming a severe accident at age 11 in Taiwan to achieving significant personal and professional success in the United States. Despite facing language barriers, cultural adjustments, and initially being placed in special education after immigrating to the U.S., Michelle transformed her hardships into strengths. Today, Michelle leverages these experiences to support female entrepreneurs through her work with and...
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E109: John Cerasani: Breaking Free From Corporate America and Betting on Yourself
ThriveMore with Roger Martin: Business, Health, & Wealth
In this engaging episode, Roger sits down with , a multifaceted entrepreneur, podcast host, and author. Known for his straightforward and authentic demeanor, John shares the story of his transition from a successful career in the insurance industry to becoming a self-made entrepreneur, culminating in an impressive eight-figure exit. Emphasizing the importance of self-investment and continuous learning, John provides insights into why betting on oneself can yield significant returns. Listeners will gain valuable advice on overcoming the constraints of corporate America, the concept of "paid...
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E108: Robert Hunt: Why Nobody Cares Until You Do: Overcoming Victim Mentality
ThriveMore with Roger Martin: Business, Health, & Wealth
In this compelling episode, Roger sits down with Robert Hunt, an executive coach and co-author of . Together, they explore the debilitating effects of victim mentality and highlight the empowering nature of accountability. Robert shares his journey, including the life-changing decisions he and his wife made, which led to significant personal and professional transformations. During the conversation, Robert emphasizes the importance of consistency in persona, debunking the myth of work-life balance while introducing the concept of “margin” to avoid overload. He also talks about defining...
info_outlineThere’s a humorous scene in the popular HBO Fantasy Game of Thrones in which the actor Joseph Mawle who portrays Benjen Stark, a hardened member of a legion of outcasts known as The Night's Watch confronts Peter Dinklage's character Tyrion Lannaister after the wealthy Lord tries to convince Benjen of his solidarity with their cause. After a long speech by Tyrion praising the courage of The Watch, Benjen interjects saying, “My brother once told me nothing someone says before the word but really matters.” This simple saying contains a deeper well of human behavior and the irrational way that we communicate poorly by falsely extolling people's virtues before dropping that but… which then reveals our true intentions.
Our guest today has made it her life's mission to untangle the nuanced behaviors and irrational ways that leaders communicate with their teams. Christina Harbridge is the founder of Allegory Inc., a corporation that goes beyond the scope of a typical communication company by assisting coaches, teams, and organizations in utilizing behavioral leverage to comprehend and implement human biochemistry when interacting with irrational individuals – a trait that is inherent in all of us. Christina specializes in assisting large organizations in crafting systems that effectively instill and maintain desired behaviors among individuals. Renowned for her dynamic speaking style and captivating storytelling, Christina engages audiences actively, encouraging participation over passive note-taking. Her approach to storytelling is methodical, emphasizing the importance of audience engagement rather than solely focusing on the storyteller. This nuanced perspective is often overlooked but proves crucial in effective communication.
Christina’s most recent book, Swayed: How to Communicate for Impact, covers some of these storytelling methods and hit #1 in the Conflict category on Amazon.
Christina's unique background, spanning debt collection and participation as a NASA test subject, informs her approach to positively influencing human behavior. In this episode, she emphasizes the importance of physiological responses over traditional IQ and EQ metrics, offering practical advice for leaders to improve relationships and outcomes within their organizations. Topics covered include behavior-driving systems, the pitfalls of over-promising, and the potential for transformation through authenticity and confronting discomfort in leadership. A must-listen for leaders struggling with team communication and the demands of modern hustle culture!
Topics Include:
- Understanding the Concept of Daming Omissions and Afference
- Unpacking the Idea and Implementation of Behavioral Leverage
- Why Conflict Is the Most Powerful Way to Enroll People In a Vision
- Why Frustration is Often a Sign of an Employee’s Innate Talent
- Examples of the Futility of Teaching Your Teams the Way You Learn
Christina’s Book Recommendation: Rest Is Resistance: A Manifesto
Connect with Christina:
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Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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Produced By: Social Chameleon