E73: Roy Osing: Differentiate or Die: Unconventional Wisdom From a Billion-Dollar Disruptor
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 05/01/2024
ThriveMore with Roger Martin: Business, Health, & Wealth
In this incredibly compelling episode, Mike Calise shares his extensive expertise in the electric vehicle (EV) industry and its evolving infrastructure. As a former CEO with deep roots in the EV sector, Mike discusses his early involvement with Tesla and the significant advancements in EV charging technology. He sheds light on the industry's growth from a capitalist perspective, highlighting investment opportunities and market trends shaping clean transportation's future. The conversation transitions from the technical nuances and challenges of EV adoption to Mike's passion project—a...
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This week Roger sits down with Dave Reggina, a motivational figure who champions the 'No Snooze' philosophy. Dave is best known for his popular which is streamed across 75 countries and followed by over 40,000 people on . In this chat, Dave emphasizes the importance of starting each day by attacking your goals and dreams. The conversation takes a deep dive into men's health and mental wellness, personal struggles, and the significance of community support. Dave shares his journey from facing health issues like Crohn's disease and dealing with family adversities to becoming a prominent leader...
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In this episode, Roger welcomes Terry L. Fossum, a bestselling author, survival reality show winner, and accomplished businessman who shares his powerful three-step framework for setting and achieving goals. Terry's method, which is outlined in his book , emphasizes both the carrot and the stick—using failure scenarios to fuel action. He discusses his background, from humble beginnings and military service to his reality show victory and success in direct sales. Terry also touches on addiction recovery and continually inspires others to conquer their struggles using his unique approach to...
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This week Roger is flying solo to unpack key principles of loyalty and the importance of formalizing business relationships upfront. Pulling from just some of the lessons in his book, , Roger illustrates how loyalty serves as a key competitive advantage. Roger highlights 'relationship capital,' emphasizing long-term, authentic relationships with vendors, employees, and partners. Roger shares the true value of relationship loyalty in day-to-day business. He points out the vital importance of formalizing agreements in writing and how this process helps to avoid misunderstandings and...
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In this episode, Roger interviews Joe Apfelbaum, a digital marketing expert, author of , and CEO of , about leveraging AI on LinkedIn to build a network and grow a business. Joe elucidates on how to use AI tools, like his creation , to streamline LinkedIn interactions and convert them into profitable business opportunities. He emphasizes the importance of acquiring customers over building a traditional website when starting and scaling a business. Joe also offers detailed explanations on creating effective marketing funnels, distinguishing between lead-in products and lead magnets, and the...
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In this episode, Roger sits down with Victoria Pelletier, a seasoned corporate executive, board director, public speaker, and bestselling author of . The discussion begins with answering the essential question: Is personal branding narcissism or a necessity in today's business world? Victoria delves into her rapid career progression, sharing how she became a COO at 24 and a CEO at 41. Her journey highlights resilience, starting from working at a young age to climbing corporate ladders while leveraging confidence and authentic leadership. Victoria emphasizes the importance of personal branding,...
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In today’s episode, Roger continues sharing business insights and wisdom from his book, . In this installment he delves into some crucial financial principles for small to mid-sized business owners, emphasizing the importance of cash flow management. Roger discusses the four leading financial indicators that are vital for your business to succeed. Key takeaways include maintaining at least three times the working capital you think you need, the significance of daily cash flow monitoring, and strategic ways to free up cash tied up in inventory and other assets. Roger stresses knowing your...
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In this episode, fitness expert and author of the book, Diana Chaloux-LaCerte discusses strategies for high-performing professionals to improve their health and fitness. Diana is a seasoned entrepreneur, business consultant, fitness expert, author, and motivational speaker who is passionate about empowering people to build strength in mind, body, and spirit. As a two-time world champion fitness athlete, Diana is committed to arming her clients with the tools they need to embrace whole-body wellbeing. In this chat, Diana shares her personal transformation journey, the importance of...
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In this episode, Marco Torres joins the show and shares his journey of building a billion-dollar business in real estate, losing it to the 2008 crash, and then pivoting to create a successful marketing company. Marco dives into his experiences with entrepreneurship from a young age, emphasizing the importance of value-add incentives over price cuts. In addition, he discusses his upbringing in Puerto Rico, various ventures in restaurants, nightclubs, and travel services, and the creation of , a marketing firm that helps entrepreneurs boost their sales using incentive-based marketing. In this...
info_outlineThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger sits down with Jesse Simpson, a former Marine and firefighter turned entrepreneur and advisor. Jesse talks about his mission to help entrepreneurs access business credit to finance their vision. This rollercoaster of a convo delves into the U.S. financial system, its fiat currency, and market instability. Jesse also shares his personal journey, including how a transformative one-way flight to Costa Rica seeking greater purpose resulted in subsequent travels around the world volunteering with work exchange programs to help improve the lives of others. Roger and Jesse...
info_outlineIn this episode, Roger welcomes the ultimate disruptor, Roy Osing. As President of a major data and internet company, Roy’s leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. Now Roy is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential. He is the author of seven books, including his latest, The Audacious ‘Unheard-Of Ways I Took a Startup to a Billion In Sales.
In this conversation, Roy shares his journey from a small town in British Columbia to his leadership roles and formulation of the unorthodox principles that propelled him and his teams to the top. Roy emphasizes the importance of differentiation in business and personal careers, advocating for an audacious approach to leadership and execution. Roy and Roger discuss his 'Be Different or Be Dead' philosophy, the significance of creating 'only statements' for businesses, and the essential qualities of audacious leadership.
They also cover strategic game planning, the impact of desires and cravings on business strategies, and Roy's disdain for conventional tactics like over-reliance on AI for content creation. Roy's approach is provocatively insightful, encouraging entrepreneurs to focus on authenticity, execution, and serving their target audience distinctively.
Topics Include:
- The Philosophy of Being Different or Being Dead
- The Power of Audacious-Driven Leadership
- Common Misuses of AI in Content Creation
- The Magic of Strategic Game Planning
- Reframing Business Through Differentiation
Roy’s Book Recommendation:
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Connect with Roy:
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Produced By: Social Chameleon