E73: Roy Osing: Differentiate or Die: Unconventional Wisdom From a Billion-Dollar Disruptor
ThriveMore with Roger Martin: Business, Health, & Wealth
Release Date: 05/01/2024
E122: Alex Weber: Host of American Ninja Warrior on Resilience, Leadership, and Laughter
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger welcomes Alex Weber, a dynamic figure celebrated for his accomplishments in sports, entertainment, and motivational speaking. As a former Division I athlete and the youngest college lacrosse coach to earn “Coach of the Year” honors, Alex shares his extraordinary journey. From transitioning into a TV host for American Ninja Warrior to becoming a successful stand-up comedian and an international keynote speaker, Alex offers fascinating insights into his multifaceted career. The episode delves into themes of resilience, grit, and the courage to embrace challenges. Alex...
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E121: Murray Hidary: Transcending Grief & Embracing Life Through The Healing Power of Music
ThriveMore with Roger Martin: Business, Health, & Wealth
In this week’s episode, Roger sits down for a fascinating conversation with , a tech entrepreneur and musician who discovered a profound connection to music at a young age. Murray shares his journey of taking his first company public in his twenties and building a successful career in the tech industry. However, a personal tragedy led him to reconnect with his true passion—music—resulting in the creation of , an immersive experience that combines music and mindfulness to inspire healing and transformation. Through this innovative platform, Murray connects with people on a deep emotional...
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E120: How to Unlock Hidden Revenue in Your Sales Pipeline
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores a crucial yet often-overlooked aspect of business growth: lead nurturing. He highlights how many companies lose potential revenue by failing to engage their leads effectively. Sharing compelling statistics, he reveals that proper lead nurturing can boost sales by 50% while reducing cost per lead by 33%. Roger also underscores the power of a multi-channel approach, utilizing emails, social media, SMS, and phone calls to build connections and convert prospects into loyal customers. The episode also introduces ThriveMore Autopilot, a new initiative designed to help...
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E119: Mike Maddock: The Disruptor's Playbook: Using “Napster Moments” to Revolutionize Your Industry
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger is joined by Mike Maddock—serial entrepreneur, inventor, writer, keynote speaker, and CEO of . Together, they dive into the concept of what Mike calls "Napster moments," significant industry disruptions sparked by unexpected players, with examples like Uber and Airbnb. Mike unpacks the role of disruptors, the value they bring to organizations, and how to leverage their innovative power. The discussion highlights key takeaways from Mike's book, , offering actionable frameworks for cultivating innovation within companies. The conversation also delves into the challenges posed...
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E118: Chris Ronzio: Founder & CEO of Trainual Tells You How To Do It, Document It & Delegate It
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger speaks with Chris Ronzio, the founder and CEO of , a specialized software platform for organizing business knowledge and author of . In this episode, they discuss the key strategy of 'Do it. Document it. Delegate it.' and how it can empower small and mid-sized businesses to scale efficiently. Chris shares his journey from running a video production business at age 14 to creating Trainual and offers valuable insights into effective customer acquisition through Facebook ads, as well as the importance of consistent documentation and standard operating procedures (SOPs) in...
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E117: Christopher Pellegrini: Bigger than Tequila? Launching a New Japanese Spirit Category in the U.S.
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Christopher Pellegrini, an expert in Japanese spirits—particularly Shochu and Awamori—and founder of , a distillery dedicated to bringing intensely artisanal Japanese spirits to the United States. Christopher shares his entrepreneurial journey in introducing these relatively unknown spirits to the American market. The conversation covers his background, the challenges of exporting spirits to the U.S., and the significant educational efforts required to establish a new spirits category. He also delves into the intricacies of Shochu, a Japanese distilled...
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E116: Unlocking Your Brand’s Value by Selling Status and Identity
ThriveMore with Roger Martin: Business, Health, & Wealth
In this episode, Roger explores the powerful roles of status and identity in marketing, emphasizing how aligning products or services with a customer’s aspirational identity or desired status can drive business growth and engagement. He introduces the 'triad of buying categories'—relationships, health, and finances—which highlight the core areas where consumers seek solutions to pain or opportunities for growth. By identifying your business within these categories, Roger explains, you can refine your messaging and better connect with your target audience. Roger also contrasts traditional...
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E115: Natalie Doyle Oldfield: Building “Trust Equity” will Turbocharge Your Business Growth
ThriveMore with Roger Martin: Business, Health, & Wealth
This week Roger speaks with Natalie Doyle Oldfield, a leading authority on trust in business. Natalie holds a master's degree in trust studies and has built a significant career around measuring and improving trust within companies through her proprietary Trust Equity Index. Her approach helps businesses understand customer churn and trust issues. They discuss real-world examples of trusted companies like Apple, Starbucks, Nike, and Costco, and the importance of consistency, reliability, and transparency in building trust. Natalie introduces her latest book, , and shares practical advice...
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E114: Mark Young: The Author of "Date Your Clients" on Cultivating Meaningful Business Connections
ThriveMore with Roger Martin: Business, Health, & Wealth
This week, Roger sits down with Mark Young, author of and CEO of , to discuss his innovative approach to client engagement. Mark draws a fascinating parallel between business relationships and dating, emphasizing the importance of securing the next "date" to foster long-term connections. They explore his diverse career, which includes running a digital marketing firm and leading a medical device company, uncovering how these experiences have shaped his entrepreneurial philosophy. Along the way, Mark introduces key business concepts like the Unique Selling Proposition (USP) and the...
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E113: Sally Pederson: A Global Citizen Breaks Down How to Reduce Your Tax Burden Legally!
ThriveMore with Roger Martin: Business, Health, & Wealth
In this insightful episode, Roger sits down with , a seasoned business coach and citizen of the world. Sally shares her extensive experiences living in multiple countries, securing various residencies and dual citizenships, and traveling the world. She discusses navigating international tax laws and reveals strategies to legally minimize tax burdens while addressing the cultural challenges in global business ventures. The episode covers topics such as strategic diversification in banking and investments, the importance of understanding cultural differences, and practical advice on selecting...
info_outlineIn this episode, Roger welcomes the ultimate disruptor, Roy Osing. As President of a major data and internet company, Roy’s leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales. Now Roy is devoted to inspiring leaders, entrepreneurs, and organizations to stand apart from the average boring crowd and achieve their true potential. He is the author of seven books, including his latest, The Audacious ‘Unheard-Of Ways I Took a Startup to a Billion In Sales.
In this conversation, Roy shares his journey from a small town in British Columbia to his leadership roles and formulation of the unorthodox principles that propelled him and his teams to the top. Roy emphasizes the importance of differentiation in business and personal careers, advocating for an audacious approach to leadership and execution. Roy and Roger discuss his 'Be Different or Be Dead' philosophy, the significance of creating 'only statements' for businesses, and the essential qualities of audacious leadership.
They also cover strategic game planning, the impact of desires and cravings on business strategies, and Roy's disdain for conventional tactics like over-reliance on AI for content creation. Roy's approach is provocatively insightful, encouraging entrepreneurs to focus on authenticity, execution, and serving their target audience distinctively.
Topics Include:
- The Philosophy of Being Different or Being Dead
- The Power of Audacious-Driven Leadership
- Common Misuses of AI in Content Creation
- The Magic of Strategic Game Planning
- Reframing Business Through Differentiation
Roy’s Book Recommendation:
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
Connect with Roy:
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Check Out Roger’s Book: An Insider’s Guide to Business: Secrets From an Entrepreneur’s Playbook
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Produced By: Social Chameleon