Tested Selling Sentences
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Release Date: 01/13/2020
Stories B4 Statements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.
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Dale’s Magic Formula
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you’re looking to sell your products or services, it’s not the head of your customer that you’re trying to win. Instead, you’re trying to win their hearts. What’s the best way to do this? By telling a story that has your client or customer demanding to work with you.
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Calculate Your Worth
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Would you say your net worth affects your self-worth? For many, this is a true statement. Not because money is everything, but because when you make more money your mind believes you are worth more. Why does this matter?
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History’s Greatest Salesman
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Selling through collaboration rather than confrontation is a key skill that most successful salespeople cultivate to their advantage. One of the greatest salesmen in history used this same skill to sell the hope of Christianity to the Greeks. Who was this amazing salesman?
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Anatomy of Movements
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.
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Accelerated Learning Tips
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
Despite being completely down and out after a failed business venture that was financed by my family, my love of learning was the key to my healing. I was depressed and felt like a complete failure, but I knew that I could learn and overcome. The teaching of Nightingale-Conant became my lifeline.
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The New 3M Sequence
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
In 2006 I ran the first of many Teleseminar Secrets Challenges. Those challenges changed the lives of thousands of people but more importantly we created a movement of people making money through making connections.
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A Tale of Two Mindsets
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
It’s the year 2012 and I’m in Kuala Lumpur, Malaysia after a 5-Day Guerilla Business Intensive event. During this event, like so many others, I noticed the difference between people who took action and changed their lives and those who stayed safe. What I was contemplating however was what the distinction was between them.
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How to Find Your Mentor
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
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The 5-P’s of Effectiveness
All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
For many people in the world, not just entrepreneurs, but human beings in general, there is a constant need to be more productive… but what does that mean? Better yet, why do we work so hard to be productive, but not necessarily effective?
info_outlineHave you ever been to a jewelry store and a salesperson approaches you with a stunning piece and one line about how it will make others see you? Usually, that one sentence makes you stop and think, oh yes, that’s exactly why I want this piece. If you have, then that salesperson used a tested selling sentence on you and you didn’t even know it.
What is a tested selling sentence? The concept was created by Elmer Wheeler, Mr. Sizzle. He was one of the greatest salespeople the world has ever seen and he did it by creating sentences with words specifically chosen to make buying easier. He created over 105,000 sentences in his time and tested them all to the point that only about 5,000 passed.
Listen in as Alex shares some of the sentences he created and how they were specifically designed to help the buyer take action. If you’d like to learn more about Wheeler’s sentences, check out his book Tested Sentences That Sell. He spent over a decade refining his technique and then put his research together to teach others.
Wheeler’s techniques are used still today throughout almost every industry. They’ve stood the test of time because they speak to the heart of the buyer. The three key insights you’ll learn in this episode are:
- What tested selling sentences are and who created them.
- Why tested selling sentences can work well in any industry.
- How tested selling sentences are discovered and deployed.
Can you think of other instances in which you’ve noticed these sales principles? How can you use tested sentences in your business?
In This Episode:
[04:13] - Alex shares the three key insights you’ll learn in this episode.
[05:40] - Learn about Mr. Sizzle, Elmer Wheeler, one of the greatest salespeople to have lived.
[09:35] - Hear Alex dig deeper into Wheeler’s accomplishments and successes.
[11:12] - What are the practices Wheeler revealed in, Tested Sentences That Sell?
[16:12] - Wheeler created over 105k sentences, but only 5k were used. Why?
[20:08] - How changing the words in a sentence can change your life or your sales.
[21:08] - What is a tested selling sentence?
[24:15] - Why do tested selling sentences work so well?
[27:43] - The Alexism is, “Wildly successful entrepreneurs focus on progress, not perfection.”
[28:03] - Hear a quick review of the key insights in this episode:
- What tested selling sentences are and who created them.
- Why tested selling sentences can work well in any industry.
- How tested selling sentences are discovered and deployed.
[28:57] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!
[30:06] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!
Links and Resources:
Alex Mandossian Fan on Facebook
Marketing Online 4-Part Video Training Series